MAANZ International

buyer behaviour marketing planning strategy development leadership marketing communication strategy approach consumer insights dr brian monger. maanz international consumer behaviour individual perception situational influences modern marketing modern marketing. modern marketing concept writing advertising better copywriting advertising principled negotiation customer negotiations internal negotiation developing long-term relationships with customers types of negotiation negotiation positional negotiation service product are services different marketing services construction techniques rich insights physiological measures of attitudes completion techniques behavioural component group depth interview projective techniques sorting ranking tasks understanding buyers cognitive component association techniques category scales affective component focus group choice between two or more alternatives rating attitudes individual depth interview (idi) qualitative research and attitude measurement store decisions decision making buyer behaviour decisions the variables of a marketing mix neil h. borden the concept of the marketing mix social marketing mix? perhaps we need more p’s? eugene product delivering value place or placement james culliton distribution. promotion the 4 cs people: the marketing mix strategy publics 7 p's approach process: price new product development ‘dr brian monger ‘maan presentations ebusiness models marketing models emarketing models organisational buyer behaviour b2b marketing plans marketing plan overview leadership. team building pricing value negotiating price mission statements core values social marketing peter drucker create customers introduction to marketing services five common business styles maanz international marketing in black and white the production concept the four basic questions of marketing marketing defined value proposition or product product concept exchange - a wider view of marketing competitive situation marketing philosophy business the marketing concept dr brian monger power integrated marketing communicationg