These are four proven formats for your product roadmap, including: - A traditional customer-facing roadmap - A lean customer-facing roadmap - An internal coordination roadmap for one product - An internal product portfolio roadmap Use the right template for yoru situation to build your own roadmap.

1. Key Roadmap Elements
Broad time frames
Themes by time
Key features (optional)
High-level product goals
Metrics for each stage
Dependencies & risks
Status/stage
Sales & Marketing Effects
Weaselly safe harbor statement
Internal Only

2. Q3’13 Q4’13 H1’14 H2’14
Theme A Theme C Theme D
Theme E,
Phase II
Theme B
Theme E,
Phase I
Theme F
Weaselly Safe Harbor Statement
Traditional Customer-Facing
Roadmap

3. Current Planned Considering
Theme A Theme C Theme D
Theme B Theme E
Weaselly Safe Harbor Statement
Lean Customer-Facing
Roadmap

4. Q3’13 Q4’13 H1’14 H2’14
Themes Theme A Theme C Theme D Theme F
Likely
Features
Feature 1
Feature 2
Feature 3
Feature 1
Feature 2
Feature 3
Stage
Active
Development
Prototype
Testing Discovery Discovery
Metrics
Ship all MVP
features
10 schools
6 renew
4 say “must have”
10 schools 10 schools
Dependencie
s & Risks
Claire sick
for 3 wks
UX resource from
Project Beetle New PM hire
S&M Improved
competitive position
Annual
industry event
New
regulations
Weaselly Safe Harbor Statement
Product Wagyu is focused on achieving
product/market fit and getting to growth in 2014

5. Q3’13 Q4’13 H1’14 H2’14
Product Y
Stage: Development
Goal: Product/Launch Fit
MVP Soft
Launch
Learn
Product/M
arket Fit
Grow
Product X
Stage: Introduction
Goal: Product/Market Fit
Product/M
arket Fit
Scale On-
Boarding
Process
Enhance
Product
Value
Grow
Product Z
Stage: Growth
Goal: 50% Sales Growth
Channel
Enablement
Key
Integrations
Critical
B&R
UX
Standardization
Weaselly Safe Harbor Statement
Portfolio Roadmap