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Social Media Disruption 20.10.09 A presentation to : IBM  [email_address] @nicholasgill bluurb.wordpress.com
slideshare.net/bluurb @nicholasgill @fbfdigital
Social media has  disrupted  the conventional marketing model
People are one click away from the perfect job, the ideal product, a damning video diary or the 5 star review
But it’s not about blindly rolling out the latest, must-have tactics Brands need to strategically navigate through social media…
Some scary/exciting* numbers Image: Universal McCann Wave 4, Source: http://thefuturebuzz.com/2009/01/12/social-media-web-20-internet-numbers-stats/ * Delete as appropriate
13 hours  amount of video uploaded to YouTube  every minute
900,000  average number of blog posts in a 24 hour period
Tweets so far? Source: http://popacular.com/gigatweet//
3.5 billion online conversations every day Sources: Keller Fay Group, Bazaarvoice/izu Answers online market research
100,000,000 users who log on to Facebook at least once each day (that’s 50% of total FB users)
1,500,000,000 Apps downloaded for iPhone Average user downloads 10 apps per month
3,000 Average advertising exposure per day Source:  Advertising: It's Everywhere, Media Awareness Network
 
 
Trends Content Explosion Fragmentation & distribution Interactivity, participation & control Source:  IAB Europe Interact Congress 2009 Content Supply Chain Evolution Real time
Social media is powering & accelerating these trends The 60’s and 70’s were all about products and how to advertise them The 80’s and 90’s were all about brands and their balance sheet value Then it all went digital  Now it’s all gone social
 
 
Social media is about conversations
People like to talk about themselves
Share knowledge & learn
To enjoy
Express opinions
Share Experiences
Find each other jobs
These conversations are fragmented & connected
Brand ownership has fundamentally shifted Source:  David Armano
Brand ownership has fundamentally shifted Source:  David Armano
Engagement has already shifted
Social media is already culturally accepted Source:  Forrester & The Guardian 65% of time spent in social/entertaining space
66% of B2B marketers said they are now using social media (+20% YoY)  Source:  Forrester B2B Social Computing & B2B Online “ ”
The consumer has evolved
Why should I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How can you engage in this world?  OPEN AUTHENTIC TRANSPARENT
Entertainment Exclusives, assets Information, news, knowledge Utility or tool Fame social currency Meme Vouchers, rewards How can you engage in this world?
Social Media Strategic Framework Source:  Steve Sponder @stevesponder blog.stevesponder.com Creative Commons: Attribution-Non Commercial-No Derivative Works 2.0 UK: Engalnd & Wales License
10 things you can do to be social today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source:  SocialMediaB2b.com
Do something interesting
 
 
 
 
 
 
 
[email_address] @nicholasgill bluurb.wordpress.com linkedin.com/in/nicholasgill facebook.com/nicholas.gill slideshare.net/bluurb Continue the conversation

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