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Managing Pan European Campaigns 27 September 2006 Nicholas Gill Vice President / Associate Director, Modem Media Europe
Source: eMarketer In 2006, over 1 billion people have Internet access… …  almost 25% now also have broadband 233m online in Europe 55.2m Europeans on broadband
And we know broadband drives usage through interactivity & engagement Source: OfCom Q1 2006 Online applications used by broadband and dial-up users
But broadband penetration differs across Europe ,[object Object],Source: Forrester, February 28, 2006: European Broadband Market
[object Object],There are no longer Frenchmen, Germans, Spaniards or even Englishmen, but only Europeans. Source: Y&R EMEA for non-Europeans
Yeah, right Source: Y&R EMEA for non-Europeans & Eurobarometer 67 48 36 31 26 24 37 48 53 56 3 3 7 6 9 3 4 4 4 6 UK Germany France Spain Italy Nationality only Nationality and European European & nationality European only
A typical mapping of Europe Source: Y&R EMEA for non-Europeans
Source: Y&R EMEA for non-Europeans
Source: Y&R EMEA for non-Europeans
Verona Feldbusch National icon in Germany – but has 0% awareness in UK, France, Spain, Italy Source: Y&R EMEA for non-Europeans
Source: Y&R EMEA for non-Europeans
David Bizbal Winner of the Spanish equivalent of American Idol Famous in LatAm  – but nowhere apart from Spain in Europe Source: Y&R EMEA for non-Europeans
 

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Ad Tech

  • 1. Managing Pan European Campaigns 27 September 2006 Nicholas Gill Vice President / Associate Director, Modem Media Europe
  • 2. Source: eMarketer In 2006, over 1 billion people have Internet access… … almost 25% now also have broadband 233m online in Europe 55.2m Europeans on broadband
  • 3. And we know broadband drives usage through interactivity & engagement Source: OfCom Q1 2006 Online applications used by broadband and dial-up users
  • 4.
  • 5.
  • 6. Yeah, right Source: Y&R EMEA for non-Europeans & Eurobarometer 67 48 36 31 26 24 37 48 53 56 3 3 7 6 9 3 4 4 4 6 UK Germany France Spain Italy Nationality only Nationality and European European & nationality European only
  • 7. A typical mapping of Europe Source: Y&R EMEA for non-Europeans
  • 8. Source: Y&R EMEA for non-Europeans
  • 9. Source: Y&R EMEA for non-Europeans
  • 10. Verona Feldbusch National icon in Germany – but has 0% awareness in UK, France, Spain, Italy Source: Y&R EMEA for non-Europeans
  • 11. Source: Y&R EMEA for non-Europeans
  • 12. David Bizbal Winner of the Spanish equivalent of American Idol Famous in LatAm – but nowhere apart from Spain in Europe Source: Y&R EMEA for non-Europeans
  • 13.