2. Information available on internet
despite privacy settings and pseudo screen
names
Society is heavily influenced by critiques of
businesses, brands and people.
Products or services are looked up online
before making any decisions
Cyber Footprint
3. Online Reputation Management
Assists by monitoring the cyber content pertaining to a person,
brand or business
Emphasizes positive coverage rather than negative reviews,
feedback or any other damaging content
Bridges a gap between how an entity perceives itself, along with
how others view it.
4. Reputation Realism
According to a December 2007 survey conducted by privacy research
organization, Ponemon Institute, roughly half of U.S. hiring officials use the
Internet in vetting job applications.
5. Reputation Realism
Reputation management for individuals may be referred as online identity
management (OIM), online image management, online personal branding or
personal reputation management (PRM).
6. In 2009, 5% of young
adult internet users,
ages 18-29, said they
had searched for
results connected to
their name online,
with figures up from
49% in 2006
61% of internet users
between 30-49 years
of age said they were
self-searchers, which
was up from 54% in
2006. Self Cyber Research
7. Self-Cyber Research
Less than half – or 47% – of internet users between the ages of 50-64 have used
a search engine to peruse results tied to their name, which was up from 39% in
2006.
45% of the 65+ demographic also conducted a personal name search as
opposed to 28% in 2006, when just of users that were 65 and older.
8. Self Cyber Research
Among those who conduct personal name searches:
63% say they find at least some relevant material connected to their name
35% of self-searchers say their queries do not yield any relevant results.
Among the 54% who contribute content to web:
45% : Post information using real name
41% : Post content under user name or screen name
8% : post content anonymously
Male and female internet users are equally inclined to utilize search engines
to monitor their digital footprints, most of whom are motivated to find
relevant results
9. Whether you represent a major corporation, own a small business or want to
maintain a professional online reputation BluePoloInteractive can help you
manage your online presence to have maximum positive impact on your life
and career.
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