Read how we got real business results for Healthspan during an SEO and content marketing campaign.

1. How BlueGlass
delivered real
business results by
leveraging search &
content marketing
for Healthspan
www.blueglass.co.uk

2. 1
Why did Healthspan need us?
www.blueglass.co.uk

3. Support & Challenge Digital Strategy
Healthspan needed support
to their internal digital
teams strategy, led to
share knowledge and key
learnings together.
www.blueglass.co.uk

4. Increase Organic Search Visibility
Following Google Penalty
www.blueglass.co.uk

5. 2
The BlueGlass Approach
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6. Digital Strategy
We developed a solid digital
strategy to make content
central towards building the
Healthspan brand online.
www.blueglass.co.uk
Digital Strategy
Digital PR and
Social Promotion
Production and
Implementation
Paid Search and
Amplification
Reporting and Insight

7. Removal of Penalty
We successfully removed
the Google Penguin
penalty - following link
analysis, removal and lots
of documentation to support
our reconsideration requests
www.blueglass.co.uk

8. Set a Clear SEO & Content Strategy
around Nutrition Keywords
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9. Hired Nutritionists as Writers to
Support Content Production
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10. Content Creation
We constructed a range of
creative content campaigns
to support the Healthspan
brand & promote alongside
expert articles
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11. Built Relationships with High Quality
Publishers & Influencers
www.blueglass.co.uk

12. 4
The Results
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13. Secured Coverage on
93 High Quality Publishers!
www.blueglass.co.uk

14. Offline Coverage
By sharing knowledge
across respected publishers,
we even generated offline
coverage, including the
Cosmopolitan UK magazine
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15. Delivered a 144% YoY Increase in Organic Performance
to Reduce Reliance on Paid Search Spend
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16. UK Search Awards
Shortlisted as Finalist for 2
UK Search Awards:
1. Best Use of Search - Retail
2. Best Use of Content
Marketing
www.blueglass.co.uk

17. Jennifer Jackson
Digital Marketing Manager,
Healthspan
“BlueGlass delivered an incredible
ROI - recovering our organic
visibility, before increasing to
record levels following excellent
digital PR coverage to strengthen
the Healthspan brand online”
www.blueglass.co.uk
Our strategy team has a wealth
of experience in digital marketing,
with specialist consultants who
support your objectives across
a range of platforms and multi-channel
campaigns. Our specialist
skills range from SEO, paid search
and content to display, affiliate
and social media – all with the
goal to integrate into a solid digital
marketing plan.
Contact us today to find out how
we can do the same for you!