1. How to convert clicks into profit !
Circle the buying cycle

2. blue2purple

3. The magic process

4. Google is big…
20% of new daily queries
30 000 queries/second
2,5 billion of queries/day
2/3 of users use google.BE each day
½ of users made Google their homepage

5. Online behavior in Belgium
96%

6. Google Adwords network
Text Ads
Display Ads

7. What do we do?

8. AdWords Targeting
Lieux
Langues
Appareils
Audiences
Intérêts
Réseaux
Heures/jours de diffusionSystèmes d’exploitation
Opérateurs

9. Google Display Network

10. Google Display Network
Display Network
1 Contextual targeting
2 Placement Targeting
3 Category Targeting
4 Audience Targeting

11. What to analyse?
Amount of sales, Revenue, cost per aqcuisition
Per KW / by Location / per device / per ad / by day/hour, etc…
Analyse, measure, action

12. Remarketing is all you need !
Awareness Interest Desire Action
Conversion rate = 5%
95 %
Drop out
remarketing

13. Remarketing

14. Remarketing
Targeting 1: New prospects  exclude audience HOME
Targeting 2: Remarketing on product categories, promotions
Targeting 3: interest category tagreting based on THANK YOU page (BETA)
Targeting 4: Remarketing following the period
Potential strategies are:
•Occasion List Strategy
•PortfolioList Strategy
•New Product/Free Trial
Reminder List Strategy
•Staggered Discount Offer
•Filter for Most Qualified
Users
•Find Enthusiasts Who
Haven‟t Visited Your site

15. Case – Sector Retail

16. Monthly general overview
16
Cost (€) Conv.
Conv. Cost
(€)
Conv. Rate Post View Revenue
September-12 average average average average average average
October-12 average average average average average average
November-12 average average average average average average
December-12 average average average average average average
January-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26%
February-13 moins 10% plus 19% moins 26% plus 27% plus 64% plus 26%
RMK
launch

17. Remarketing Impact / Jan. 13 vs Oct. 12

18. Why Remarketing ? 5 High reasons
1. Reach, Audience & frequency
2. pricing & flexibility
3. higher conversion rate / sales volume / etc.
4. flexible ad formats
5. It works !!!

19. Thank you !
Gaetan Godart
Senior Account Manager
+32 474 46 94 76
gaetan.godart@blue2purple.com
USE YOUR DATA !