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WHAT IS JELLY?

And how should your brand be
using it?
WWW.BLOOMWORLDWIDE.COM
What is Jelly?
Jelly: Let’s help each other!
Simple	
  to	
  use	
  app	
  that	
  helps	
  users	
  find	
  answers	
  to	
  their	
  ques4ons	
  in	
  real	
  4me	
  by	
  
crowdsourcing	
  opinions	
  from	
  social	
  networks	
  
It’s	
  connected	
  to	
  your	
  social	
  networks	
  and	
  designed	
  for	
  mobile	
  
Pulls	
  knowledge	
  –	
  which	
  is	
  very	
  different	
  from	
  informa4on	
  
Share	
  ques4ons	
  with	
  your	
  networks	
  
Answer	
  as	
  many	
  ques4ons	
  as	
  you	
  want	
  
8,275	
  ac4ve	
  users	
  on	
  the	
  first	
  day	
  with	
  100,000	
  ques4ons	
  asked	
  in	
  the	
  first	
  week	
  (although	
  
only	
  a	
  quarter	
  were	
  actually	
  answered)	
  

WWW.BLOOMWORLDWIDE.COM

Source:	
  RJ	
  Metrics	
  
How does it work?
Connect	
  with	
  at	
  least	
  one	
  social	
  network	
  –	
  Facebook	
  &	
  TwiSer	
  

Each	
  ques4on	
  begins	
  with	
  a	
  photo	
  –	
  snap	
  a	
  new	
  photo,	
  pull	
  one	
  from	
  your	
  device	
  
or	
  from	
  Google	
  images.	
  AWer	
  choosing	
  your	
  photo	
  you	
  type	
  out	
  your	
  ques4on	
  in	
  
240	
  characters.	
  What	
  is	
  this?	
  Who	
  is	
  this?	
  How	
  can	
  I	
  fix	
  this?	
  Jelly	
  will	
  then	
  post	
  that	
  
ques4on	
  and	
  any	
  of	
  its	
  members	
  can	
  answer.	
  

As	
  answers	
  come	
  through	
  to	
  your	
  ques4on,	
  you	
  can	
  see	
  them	
  in	
  the	
  ac4vity	
  header	
  
and	
  swipe	
  between	
  cards	
  to	
  see	
  all	
  the	
  responses.	
  	
  

If	
  you	
  really	
  like	
  an	
  answer	
  you	
  can	
  send	
  the	
  user	
  a	
  thank	
  you	
  card	
  or	
  share	
  their	
  
answer	
  via	
  email,	
  text,	
  Facebook	
  or	
  TwiSer	
  

There	
  are	
  other	
  ways	
  of	
  interac4ng	
  –	
  star	
  ques4ons	
  you’re	
  interested	
  in	
  following,	
  
or	
  forward	
  answers	
  to	
  friends	
  who	
  aren’t	
  on	
  Jelly	
  by	
  email	
  or	
  text	
  message.	
  	
  

WWW.BLOOMWORLDWIDE.COM
How can brands benefit?
5 ways brands can use Jelly
Help	
  your	
  customers	
  
•  By	
  answering	
  their	
  ques4ons	
  

Build	
  engagement	
  
•  By	
  pos4ng	
  ques4ons,	
  answering	
  ques4ons	
  and	
  starring	
  interes4ng	
  ques4ons	
  

Connect	
  with	
  influencers	
  
•  By	
  starring	
  and	
  answering	
  their	
  ques4ons	
  

Create	
  early	
  hype	
  for	
  a	
  new	
  product	
  or	
  service	
  
•  By	
  asking	
  for	
  feedback	
  on	
  an	
  image	
  or	
  upcoming	
  adver4sing	
  campaign	
  

Conduct	
  research	
  
•  By	
  plan4ng	
  ques4ons	
  which	
  ask	
  for	
  specific	
  feedback	
  on	
  your	
  product	
  or	
  service	
  

WWW.BLOOMWORLDWIDE.COM
Early adopter case study
ASDA
ASDA	
  have	
  taken	
  to	
  Jelly	
  very	
  quickly	
  by	
  sending	
  a	
  few	
  test	
  
ques4ons	
  

They	
  asked	
  who	
  this	
  character	
  was	
  from	
  their	
  bakery	
  range?	
  

They	
  got	
  20	
  answers	
  to	
  this	
  ques4on	
  alone	
  which	
  opened	
  
up	
  opportuni4es	
  to	
  engage	
  with	
  new	
  audiences	
  
It	
  shows	
  they	
  are	
  keeping	
  up	
  with	
  current	
  trends	
  and	
  are	
  
likely	
  to	
  benefit	
  from	
  the	
  PR	
  poten4al	
  of	
  being	
  an	
  early	
  
adopter	
  

WWW.BLOOMWORLDWIDE.COM
TO GET YOUR CAMPAIGN STARTED
CONTACT BLOOM
Lianne@bloomworldwide.com
+44 1273 666 888
www.bloomworldwide.com

WWW.BLOOMWORLDWIDE.COM

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What is Jelly?

  • 1. WHAT IS JELLY? And how should your brand be using it? WWW.BLOOMWORLDWIDE.COM
  • 2. What is Jelly? Jelly: Let’s help each other! Simple  to  use  app  that  helps  users  find  answers  to  their  ques4ons  in  real  4me  by   crowdsourcing  opinions  from  social  networks   It’s  connected  to  your  social  networks  and  designed  for  mobile   Pulls  knowledge  –  which  is  very  different  from  informa4on   Share  ques4ons  with  your  networks   Answer  as  many  ques4ons  as  you  want   8,275  ac4ve  users  on  the  first  day  with  100,000  ques4ons  asked  in  the  first  week  (although   only  a  quarter  were  actually  answered)   WWW.BLOOMWORLDWIDE.COM Source:  RJ  Metrics  
  • 3. How does it work? Connect  with  at  least  one  social  network  –  Facebook  &  TwiSer   Each  ques4on  begins  with  a  photo  –  snap  a  new  photo,  pull  one  from  your  device   or  from  Google  images.  AWer  choosing  your  photo  you  type  out  your  ques4on  in   240  characters.  What  is  this?  Who  is  this?  How  can  I  fix  this?  Jelly  will  then  post  that   ques4on  and  any  of  its  members  can  answer.   As  answers  come  through  to  your  ques4on,  you  can  see  them  in  the  ac4vity  header   and  swipe  between  cards  to  see  all  the  responses.     If  you  really  like  an  answer  you  can  send  the  user  a  thank  you  card  or  share  their   answer  via  email,  text,  Facebook  or  TwiSer   There  are  other  ways  of  interac4ng  –  star  ques4ons  you’re  interested  in  following,   or  forward  answers  to  friends  who  aren’t  on  Jelly  by  email  or  text  message.     WWW.BLOOMWORLDWIDE.COM
  • 4. How can brands benefit? 5 ways brands can use Jelly Help  your  customers   •  By  answering  their  ques4ons   Build  engagement   •  By  pos4ng  ques4ons,  answering  ques4ons  and  starring  interes4ng  ques4ons   Connect  with  influencers   •  By  starring  and  answering  their  ques4ons   Create  early  hype  for  a  new  product  or  service   •  By  asking  for  feedback  on  an  image  or  upcoming  adver4sing  campaign   Conduct  research   •  By  plan4ng  ques4ons  which  ask  for  specific  feedback  on  your  product  or  service   WWW.BLOOMWORLDWIDE.COM
  • 5. Early adopter case study ASDA ASDA  have  taken  to  Jelly  very  quickly  by  sending  a  few  test   ques4ons   They  asked  who  this  character  was  from  their  bakery  range?   They  got  20  answers  to  this  ques4on  alone  which  opened   up  opportuni4es  to  engage  with  new  audiences   It  shows  they  are  keeping  up  with  current  trends  and  are   likely  to  benefit  from  the  PR  poten4al  of  being  an  early   adopter   WWW.BLOOMWORLDWIDE.COM
  • 6. TO GET YOUR CAMPAIGN STARTED CONTACT BLOOM Lianne@bloomworldwide.com +44 1273 666 888 www.bloomworldwide.com WWW.BLOOMWORLDWIDE.COM