SlideShare a Scribd company logo

THE FUTURE OF SPORTS MEDIA

•
•
B
blogswithballs

Presented at Blogs with Balls 1.0 on June 13 in New York City by Richard Ting, R/GA VP & ECD Mobile and Emerging Platforms.

TechnologySports
1 of 41
BLOGSWITHBALLS Future of Sports Media Richard Ting, VP, Executive Creative Director | twitter: @flytip
The velocity at which technology has changed has altered how we experience sports forever
How did athletes and fans connect before social media?
ATHLETES PRESS PRESS NBA, NFL, AGENTS MLB, NHL BRANDS BRANDS / ADVERTISERS AGENT FANS
The connection was controlled, filtered, and temporal
How do athletes and fans connect now using social media?
ATHLETES PRESS PRESS NBA, NFL, MLB, NHL SOCIAL MEDIA BRANDS / ADVERTISERS AGENT FANS
Jun 6, 12:37am EDT So why does Shaq get such glee out of belittling and ridiculing those who came before and after him? “Sometimes I wonder about his maturity,” Kareem Abdul- Jabbar told Yahoo! Sports on Friday.
1,231,930
TOP TEN NEWSPAPERS IN THE U.S. NEWSPAPER DAILY CIRCULATION USA Today 2,113,725 Wall Street Journal 2,082,189 The New York Times 1,039,031 Los Angeles Times 723,181 1,231,930 The Washington Post 665,383 Daily News 602,857 New York Post 558,140 Chicago Tribune 501,202 Houston Chronicle 425,138 The Arizona Republic 389,701
It’s not just Shaq
Dwight Howard
Brands see this shift and are now providing their consumers with real-time connections
+ Social media is not replacing traditional media, but rather balancing it + Connections between athletes and fans are moving towards an always on real-time connection + The touchpoints are splintering, embrace the right ones.
Thank You twitter: @flytip

Recommended

Social media and Sport
Social media and SportSocial media and Sport
Social media and Sport
Hibai Lopez-Gonzalez
 
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES
Dispatch
 
How Social Media is changing Sports Marketing
How Social Media is changing Sports MarketingHow Social Media is changing Sports Marketing
How Social Media is changing Sports Marketing
Dr Nikolaus Eberl | Motivational Intelligence
 
Social Media Trends from NCAA March Madness 2014
Social Media Trends from NCAA March Madness 2014Social Media Trends from NCAA March Madness 2014
Social Media Trends from NCAA March Madness 2014
Salesforce Marketing Cloud
 
Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011
Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011
Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011
Hamill Associates Ltd
 
The Leader Story 02 - Introduction to Esport in Marketing, by Riot Game
The Leader Story 02 - Introduction to Esport in Marketing, by Riot GameThe Leader Story 02 - Introduction to Esport in Marketing, by Riot Game
The Leader Story 02 - Introduction to Esport in Marketing, by Riot Game
Advertising Vietnam
 
#SocialSports Presentation
#SocialSports Presentation #SocialSports Presentation
#SocialSports Presentation
Michael Silver
 
Sport media presentation (Revised)
Sport media presentation (Revised)Sport media presentation (Revised)
Sport media presentation (Revised)
loy24s
 

Recommended

Social media and Sport
Social media and SportSocial media and Sport
Social media and Sport
Hibai Lopez-Gonzalez
 
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES
5 WAYS TO GET MORE MARKETING VALUE FROM ATHLETES
Dispatch
 
How Social Media is changing Sports Marketing
How Social Media is changing Sports MarketingHow Social Media is changing Sports Marketing
How Social Media is changing Sports Marketing
Dr Nikolaus Eberl | Motivational Intelligence
 
Social Media Trends from NCAA March Madness 2014
Social Media Trends from NCAA March Madness 2014Social Media Trends from NCAA March Madness 2014
Social Media Trends from NCAA March Madness 2014
Salesforce Marketing Cloud
 
Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011
Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011
Sports Marketing 2.0: Euroleague Final Four, Barcelona, May 2011
Hamill Associates Ltd
 
The Leader Story 02 - Introduction to Esport in Marketing, by Riot Game
The Leader Story 02 - Introduction to Esport in Marketing, by Riot GameThe Leader Story 02 - Introduction to Esport in Marketing, by Riot Game
The Leader Story 02 - Introduction to Esport in Marketing, by Riot Game
Advertising Vietnam
 
#SocialSports Presentation
#SocialSports Presentation #SocialSports Presentation
#SocialSports Presentation
Michael Silver
 
Sport media presentation (Revised)
Sport media presentation (Revised)Sport media presentation (Revised)
Sport media presentation (Revised)
loy24s
 
Ibm advanced analytics platform for m&e
Ibm advanced analytics platform for m&eIbm advanced analytics platform for m&e
Ibm advanced analytics platform for m&e
United Partners
 
Bayesian Co clustering
Bayesian Co clusteringBayesian Co clustering
Bayesian Co clustering
lau
 
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction SystemIEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
Mat Kelly
 
Location based services nz
Location based services nzLocation based services nz
Location based services nz
Richard Fraser
 
T.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product developmentT.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product development
T. A. McCann
 
Creative Lancashire - Joanna Halton
Creative Lancashire - Joanna HaltonCreative Lancashire - Joanna Halton
Creative Lancashire - Joanna Halton
Joanna Halton
 
Putting Music in Context
Putting Music in ContextPutting Music in Context
Putting Music in Context
Argus Labs
 
Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008
BBDO Belgium
 
Context-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through ContextContext-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through Context
Sentiance
 
McCann 50th Party
McCann 50th PartyMcCann 50th Party
McCann 50th Party
elwilson
 
We are now Sentiance.
We are now Sentiance.We are now Sentiance.
We are now Sentiance.
Argus Labs
 
Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Argus Labs
 
Datamining korea movie industry
Datamining korea movie industryDatamining korea movie industry
Datamining korea movie industry
경택 홍
 
McCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for YoMcCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for Yo
Marius Zachariasen
 
Truth McCann Credentials Presentation
Truth McCann Credentials PresentationTruth McCann Credentials Presentation
Truth McCann Credentials Presentation
Truth McCann
 
McCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of viewMcCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of view
McCann Always On
 
Mc cann
Mc cannMc cann
Mc cann
Divyang Bhagat
 
Population Health Management - Angus McCann
Population Health Management - Angus McCannPopulation Health Management - Angus McCann
Population Health Management - Angus McCann
Napier University
 
The transforming face of indonesian women
The transforming face of indonesian womenThe transforming face of indonesian women
The transforming face of indonesian women
Roop Mukhopadhyay
 
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgyRecycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
Dominik Heinrich
 
Impact of social media
Impact of social mediaImpact of social media
Impact of social media
Vanguard Business School
 
Tale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint PresentationTale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint Presentation
ras255
 

More Related Content

Viewers also liked

Ibm advanced analytics platform for m&e
Ibm advanced analytics platform for m&eIbm advanced analytics platform for m&e
Ibm advanced analytics platform for m&e
United Partners
 
Bayesian Co clustering
Bayesian Co clusteringBayesian Co clustering
Bayesian Co clustering
lau
 
Location based services nz
Location based services nzLocation based services nz
Location based services nz
Richard Fraser
 
Context-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through ContextContext-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through Context
Sentiance
 
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgyRecycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
Dominik Heinrich
 

Viewers also liked (20)

Ibm advanced analytics platform for m&e
Ibm advanced analytics platform for m&eIbm advanced analytics platform for m&e
Ibm advanced analytics platform for m&e
 
Bayesian Co clustering
Bayesian Co clusteringBayesian Co clustering
Bayesian Co clustering
 
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction SystemIEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
IEEE VIS 2013 Graph-Based Navigation of a Box Office Prediction System
 
Location based services nz
Location based services nzLocation based services nz
Location based services nz
 
T.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product developmentT.A. McCann_ founders institute_2011_product development
T.A. McCann_ founders institute_2011_product development
 
Creative Lancashire - Joanna Halton
Creative Lancashire - Joanna HaltonCreative Lancashire - Joanna Halton
Creative Lancashire - Joanna Halton
 
Putting Music in Context
Putting Music in ContextPutting Music in Context
Putting Music in Context
 
Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008Proximity Bbdo Email Benchmark 2007 2008
Proximity Bbdo Email Benchmark 2007 2008
 
Context-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through ContextContext-aware Media Personalization: Better Recommendations Through Context
Context-aware Media Personalization: Better Recommendations Through Context
 
McCann 50th Party
McCann 50th PartyMcCann 50th Party
McCann 50th Party
 
We are now Sentiance.
We are now Sentiance.We are now Sentiance.
We are now Sentiance.
 
Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)Mobile Sensor Data, Machine Learning and Context (Strata 2014)
Mobile Sensor Data, Machine Learning and Context (Strata 2014)
 
Datamining korea movie industry
Datamining korea movie industryDatamining korea movie industry
Datamining korea movie industry
 
McCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for YoMcCann Oslo - Social Media Guidelines for Yo
McCann Oslo - Social Media Guidelines for Yo
 
Truth McCann Credentials Presentation
Truth McCann Credentials PresentationTruth McCann Credentials Presentation
Truth McCann Credentials Presentation
 
McCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of viewMcCann Social Central Facebook Strategic Point of view
McCann Social Central Facebook Strategic Point of view
 
Mc cann
Mc cannMc cann
Mc cann
 
Population Health Management - Angus McCann
Population Health Management - Angus McCannPopulation Health Management - Angus McCann
Population Health Management - Angus McCann
 
The transforming face of indonesian women
The transforming face of indonesian womenThe transforming face of indonesian women
The transforming face of indonesian women
 
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgyRecycling Energy: Charge your Phone with Coffee #recyclenrgy
Recycling Energy: Charge your Phone with Coffee #recyclenrgy
 

Similar to THE FUTURE OF SPORTS MEDIA

Tale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint PresentationTale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint Presentation
ras255
 
Sports and Social Media
Sports and Social MediaSports and Social Media
Sports and Social Media
James Hall
 
Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2
Promote Public Relations Ltd
 
SIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGESIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGE
Cindy Zhou
 
NACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationNACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 Presentation
BuzzMgr
 
The-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdfThe-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdf
AHo666
 
Pro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of SportsPro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of Sports
Nick Tirro
 
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Lisa Sims
 
Twitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for SportsTwitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for Sports
Tom Fraser
 

Similar to THE FUTURE OF SPORTS MEDIA (20)

Impact of social media
Impact of social mediaImpact of social media
Impact of social media
 
Tale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint PresentationTale of Two Clubs PowerPoint Presentation
Tale of Two Clubs PowerPoint Presentation
 
Sports and Social Media
Sports and Social MediaSports and Social Media
Sports and Social Media
 
Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2Sports & Recreation Alliance -social media 4th october 2011#2
Sports & Recreation Alliance -social media 4th october 2011#2
 
SIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGESIC2015 DELEGATE PACKAGE
SIC2015 DELEGATE PACKAGE
 
NACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 PresentationNACDA ICLA June 13, 2013 Presentation
NACDA ICLA June 13, 2013 Presentation
 
The-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdfThe-Future-of-Sports-2016-Report.pdf
The-Future-of-Sports-2016-Report.pdf
 
Pro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of SportsPro’s, Con’s, and Ethics of Sports
Pro’s, Con’s, and Ethics of Sports
 
Social Media and the Future of Sports
Social Media and the Future of Sports Social Media and the Future of Sports
Social Media and the Future of Sports
 
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
Thought Leader Summit Session: Sports – Understanding An Uncertain Business M...
 
Twitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for SportsTwitter as The Ultimate Communication Medium for Sports
Twitter as The Ultimate Communication Medium for Sports
 
Social Media and Sports in 2020
Social Media and Sports in 2020Social Media and Sports in 2020
Social Media and Sports in 2020
 
Trends 2017
Trends 2017Trends 2017
Trends 2017
 
The Thought Leader Interview: NBA Commissioner Adam Silver
The Thought Leader Interview: NBA Commissioner Adam SilverThe Thought Leader Interview: NBA Commissioner Adam Silver
The Thought Leader Interview: NBA Commissioner Adam Silver
 
Social Media Strategy of the Chicago Bulls
Social Media Strategy of the Chicago BullsSocial Media Strategy of the Chicago Bulls
Social Media Strategy of the Chicago Bulls
 
2015 EHF Club Management Seminar, Cologne: The Digital Fan
2015 EHF Club Management Seminar, Cologne: The Digital Fan2015 EHF Club Management Seminar, Cologne: The Digital Fan
2015 EHF Club Management Seminar, Cologne: The Digital Fan
 
Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...
Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...
Gaming & Esports and the power to connect with GenZ and GenAlpha - Ceo Wimmer...
 
Roll of media in sport
Roll of media in sportRoll of media in sport
Roll of media in sport
 
int to marketing mgmt
int to marketing mgmtint to marketing mgmt
int to marketing mgmt
 
Red wings and social media
Red wings and social mediaRed wings and social media
Red wings and social media
 

Recently uploaded

Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
sammart93
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Safe Software
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Principled Technologies
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Roshan Dwivedi
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
Principled Technologies
 

Recently uploaded (20)

Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, AdobeApidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
Apidays New York 2024 - Scaling API-first by Ian Reasor and Radu Cotescu, Adobe
 
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot TakeoffStrategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
Strategize a Smooth Tenant-to-tenant Migration and Copilot Takeoff
 
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected WorkerHow to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
 
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt RobisonData Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
 
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FMECloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
Cloud Frontiers: A Deep Dive into Serverless Spatial Data and FME
 
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemkeProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
 
HTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation StrategiesHTML Injection Attacks: Impact and Mitigation Strategies
HTML Injection Attacks: Impact and Mitigation Strategies
 
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
Connector Corner: Accelerate revenue generation using UiPath API-centric busi...
 
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
Deploy with confidence: VMware Cloud Foundation 5.1 on next gen Dell PowerEdg...
 
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdfBoost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
 
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live StreamsTop 5 Benefits OF Using Muvi Live Paywall For Live Streams
Top 5 Benefits OF Using Muvi Live Paywall For Live Streams
 
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire businessWhy Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
 
Boost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivityBoost PC performance: How more available memory can improve productivity
Boost PC performance: How more available memory can improve productivity
 
presentation ICT roal in 21st century education
presentation ICT roal in 21st century educationpresentation ICT roal in 21st century education
presentation ICT roal in 21st century education
 
🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘🐬 The future of MySQL is Postgres 🐘
🐬 The future of MySQL is Postgres 🐘
 
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CVReal Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
 
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of TerraformAWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
 
2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...2024: Domino Containers - The Next Step. News from the Domino Container commu...
2024: Domino Containers - The Next Step. News from the Domino Container commu...
 
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a FresherStrategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
 
Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024Tata AIG General Insurance Company - Insurer Innovation Award 2024
Tata AIG General Insurance Company - Insurer Innovation Award 2024
 

THE FUTURE OF SPORTS MEDIA

  • 1. BLOGSWITHBALLS Future of Sports Media Richard Ting, VP, Executive Creative Director | twitter: @flytip
  • 2. The velocity at which technology has changed has altered how we experience sports forever
  • 3. How did athletes and fans connect before social media?
  • 4. ATHLETES PRESS PRESS NBA, NFL, AGENTS MLB, NHL BRANDS BRANDS / ADVERTISERS AGENT FANS
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. The connection was controlled, filtered, and temporal
  • 10. How do athletes and fans connect now using social media?
  • 11. ATHLETES PRESS PRESS NBA, NFL, MLB, NHL SOCIAL MEDIA BRANDS / ADVERTISERS AGENT FANS
  • 12. Jun 6, 12:37am EDT So why does Shaq get such glee out of belittling and ridiculing those who came before and after him? “Sometimes I wonder about his maturity,” Kareem Abdul- Jabbar told Yahoo! Sports on Friday.
  • 13.
  • 15. TOP TEN NEWSPAPERS IN THE U.S. NEWSPAPER DAILY CIRCULATION USA Today 2,113,725 Wall Street Journal 2,082,189 The New York Times 1,039,031 Los Angeles Times 723,181 1,231,930 The Washington Post 665,383 Daily News 602,857 New York Post 558,140 Chicago Tribune 501,202 Houston Chronicle 425,138 The Arizona Republic 389,701
  • 16.
  • 17.
  • 18.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. Brands see this shift and are now providing their consumers with real-time connections
  • 34.
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40. + Social media is not replacing traditional media, but rather balancing it + Connections between athletes and fans are moving towards an always on real-time connection + The touchpoints are splintering, embrace the right ones.