SlideShare ist ein Scribd-Unternehmen logo
1 von 17
Downloaden Sie, um offline zu lesen
Getting the Most Out of
Your Content
Introduction

Brad Farris

Anchor Advisors

773-282-7677

blfarris@anchoradvisors.com

Twitter: @blfarris
Content is Hard
3 Steps to Great
Content

Identify & Record

Create a Crappy First Draft

Have a Professional Finish it
Example 1: Webinar
Example1: Webinar
Blog Post
Example1: Webinar
YouTube Snippets
Example1: Guest Blog
Post
Example 2: Survey
Example 2: White
Paper
Example 2: Infographic
Example 2: Newsletter
Example 3: eBook
Example 3: eBook
Example 3: Video
Example 3: Newsletter
My #1 Resource	


Do the Work ~Steven Pressman

The War of Art ~Steven Pressman

Weitere ähnliche Inhalte

Andere mochten auch

Do You Have Fixed or a Growth Mindset
Do You Have Fixed or a Growth MindsetDo You Have Fixed or a Growth Mindset
Do You Have Fixed or a Growth MindsetMarlies Cohen
 
Change the World - One Trillion Dollar Market at a time / the opportunity in ...
Change the World - One Trillion Dollar Market at a time / the opportunity in ...Change the World - One Trillion Dollar Market at a time / the opportunity in ...
Change the World - One Trillion Dollar Market at a time / the opportunity in ...Volker Hirsch
 
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search Rankings
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsSemantic SEO: 5 Ways to Future-Proof Your SEO and Search Rankings
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsOrbit Media Studios
 
Better than a New Year's Resolution: A New Mindset
Better than a New Year's Resolution: A New MindsetBetter than a New Year's Resolution: A New Mindset
Better than a New Year's Resolution: A New MindsetDeepak Chopra MD (official)
 
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014Distilled
 
Content Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 StepsContent Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 StepsOrbit Media Studios
 
16 things that Panhandlers can teach us about Content Marketing
16 things that Panhandlers can teach us about Content Marketing16 things that Panhandlers can teach us about Content Marketing
16 things that Panhandlers can teach us about Content MarketingBrad Farris
 
Preparing to fail
Preparing to failPreparing to fail
Preparing to failaweyenberg
 
Leadership concepts and theories
Leadership concepts and theoriesLeadership concepts and theories
Leadership concepts and theoriesalaguraja76
 
UX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesUX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesNed Potter
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkVolker Hirsch
 

Andere mochten auch (12)

Do You Have Fixed or a Growth Mindset
Do You Have Fixed or a Growth MindsetDo You Have Fixed or a Growth Mindset
Do You Have Fixed or a Growth Mindset
 
Change the World - One Trillion Dollar Market at a time / the opportunity in ...
Change the World - One Trillion Dollar Market at a time / the opportunity in ...Change the World - One Trillion Dollar Market at a time / the opportunity in ...
Change the World - One Trillion Dollar Market at a time / the opportunity in ...
 
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search Rankings
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search RankingsSemantic SEO: 5 Ways to Future-Proof Your SEO and Search Rankings
Semantic SEO: 5 Ways to Future-Proof Your SEO and Search Rankings
 
The Educator with a Growth Mindset
The Educator with a Growth MindsetThe Educator with a Growth Mindset
The Educator with a Growth Mindset
 
Better than a New Year's Resolution: A New Mindset
Better than a New Year's Resolution: A New MindsetBetter than a New Year's Resolution: A New Mindset
Better than a New Year's Resolution: A New Mindset
 
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
The Story of a Redesign - Aaron Weyenberg - SearchLove 2014
 
Content Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 StepsContent Hubs: How to Beat the Big Boys in 7 Steps
Content Hubs: How to Beat the Big Boys in 7 Steps
 
16 things that Panhandlers can teach us about Content Marketing
16 things that Panhandlers can teach us about Content Marketing16 things that Panhandlers can teach us about Content Marketing
16 things that Panhandlers can teach us about Content Marketing
 
Preparing to fail
Preparing to failPreparing to fail
Preparing to fail
 
Leadership concepts and theories
Leadership concepts and theoriesLeadership concepts and theories
Leadership concepts and theories
 
UX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and ArchivesUX, ethnography and possibilities: for Libraries, Museums and Archives
UX, ethnography and possibilities: for Libraries, Museums and Archives
 
TEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of WorkTEDx Manchester: AI & The Future of Work
TEDx Manchester: AI & The Future of Work
 

Kürzlich hochgeladen

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024Adnet Communications
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCRashishs7044
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03DallasHaselhorst
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environmentelijahj01012
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 

Kürzlich hochgeladen (20)

Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024TriStar Gold Corporate Presentation - April 2024
TriStar Gold Corporate Presentation - April 2024
 
8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR8447779800, Low rate Call girls in Rohini Delhi NCR
8447779800, Low rate Call girls in Rohini Delhi NCR
 
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
Call Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North GoaCall Us ➥9319373153▻Call Girls In North Goa
Call Us ➥9319373153▻Call Girls In North Goa
 
Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03Cybersecurity Awareness Training Presentation v2024.03
Cybersecurity Awareness Training Presentation v2024.03
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
No-1 Call Girls In Goa 93193 VIP 73153 Escort service In North Goa Panaji, Ca...
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCREnjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
Enjoy ➥8448380779▻ Call Girls In Sector 18 Noida Escorts Delhi NCR
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Cyber Security Training in Office Environment
Cyber Security Training in Office EnvironmentCyber Security Training in Office Environment
Cyber Security Training in Office Environment
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...