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Making Video for Boring Business
Matt Heder Brenton Williamson
Making Video for Boring Business
Making Video for Boring Business
Matt Heder Brenton Williamson
Making Video for Boring Business
Matt Heder
Video Director
Apples
Oregon
Movies
Outdoors
My Dog
Brenton Williamson
Creative Director
Biking
Yard Work
Fantasy and Sci Fi
Downhill Skiing
Vacation
Matt Heder Brenton Williamson
Making Video for Boring Business
Human Resources Software
It doesn’t matter what I type here because you probably fell asleep
reading the heading.
Matt Heder Brenton Williamson
Making Video for Boring Business
Even boring business can be
awesome with great video.
Matt Heder Brenton Williamson
Making Video for Boring Business
Understand your brand limits.
Matt Heder Brenton Williamson
Making Video for Boring Business
Matt Heder Brenton Williamson
Making Video for Boring Business
Build a roadmap based on
objectives and resources.
Matt Heder Brenton Williamson
Making Video for Boring Business
Video Interview Video
Making Video for Boring Business
Matt Heder Brenton Williamson
Making Video for Boring Business
Make it not boring.
Matt Heder Brenton Williamson
Making Video for Boring Business
Matt Heder Brenton Williamson
Making Video for Boring Business
limited resources, limited creative
control
Matt Heder Brenton Williamson
Making Video for Boring Business
Social Promo
Matt Heder Brenton Williamson
Making Video for Boring Business
Executive Dance Off
Matt Heder Brenton Williamson
Making Video for Boring Business
limited resources, unlimited
creative control
Matt Heder Brenton Williamson
Making Video for Boring Business
Information Technology Information
Matt Heder Brenton Williamson
Making Video for Boring Business
BambooHR Overview
Matt Heder Brenton Williamson
Making Video for Boring Business
unlimited resources, limited
creative control
Matt Heder Brenton Williamson
Making Video for Boring Business
Product Tour Intro
Matt Heder Brenton Williamson
Making Video for Boring Business
Product Tour ATS
Matt Heder Brenton Williamson
Making Video for Boring Business
unlimited resources, unlimited
creative control
Making Video for Boring Business
Matt Heder Brenton Williamson
Making Video for Boring Business
Questions?

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Making Video for Boring Business

  • 2. Matt Heder Brenton Williamson Making Video for Boring Business Making Video for Boring Business
  • 3. Matt Heder Brenton Williamson Making Video for Boring Business Matt Heder Video Director Apples Oregon Movies Outdoors My Dog Brenton Williamson Creative Director Biking Yard Work Fantasy and Sci Fi Downhill Skiing Vacation
  • 4. Matt Heder Brenton Williamson Making Video for Boring Business Human Resources Software It doesn’t matter what I type here because you probably fell asleep reading the heading.
  • 5. Matt Heder Brenton Williamson Making Video for Boring Business Even boring business can be awesome with great video.
  • 6. Matt Heder Brenton Williamson Making Video for Boring Business Understand your brand limits.
  • 7. Matt Heder Brenton Williamson Making Video for Boring Business
  • 8. Matt Heder Brenton Williamson Making Video for Boring Business Build a roadmap based on objectives and resources.
  • 9. Matt Heder Brenton Williamson Making Video for Boring Business Video Interview Video
  • 11. Matt Heder Brenton Williamson Making Video for Boring Business Make it not boring.
  • 12. Matt Heder Brenton Williamson Making Video for Boring Business
  • 13. Matt Heder Brenton Williamson Making Video for Boring Business limited resources, limited creative control
  • 14. Matt Heder Brenton Williamson Making Video for Boring Business Social Promo
  • 15. Matt Heder Brenton Williamson Making Video for Boring Business Executive Dance Off
  • 16. Matt Heder Brenton Williamson Making Video for Boring Business limited resources, unlimited creative control
  • 17. Matt Heder Brenton Williamson Making Video for Boring Business Information Technology Information
  • 18. Matt Heder Brenton Williamson Making Video for Boring Business BambooHR Overview
  • 19. Matt Heder Brenton Williamson Making Video for Boring Business unlimited resources, limited creative control
  • 20. Matt Heder Brenton Williamson Making Video for Boring Business Product Tour Intro
  • 21. Matt Heder Brenton Williamson Making Video for Boring Business Product Tour ATS
  • 22. Matt Heder Brenton Williamson Making Video for Boring Business unlimited resources, unlimited creative control
  • 24. Matt Heder Brenton Williamson Making Video for Boring Business Questions?

Hinweis der Redaktion

  1. Hello, and welcome to our workshop…
  2. The workshop name is….
  3. I’m Matt Heder….. Wow Matt, not sure how to follow that…..
  4. We work for what many would consider a “boring business”
  5. However….guitar riff!!!!!!!!!!!!!!
  6. We’re going to address 3 things you can focus on to make better video for boring business. understand your brand what your role is what you’re up against what your resources are understand how your work can influence your brand understand the type of visibility you’ll get emotional impact there’s a lot of trial and error here, don’t be afraid to push
  7. We’ve found from boring business things that business people really like to draw boxes inside boxes. Most of you probably fall somewhere into one of these boxes. Can you give us an idea of how many people fall into each of these???
  8. a single video is not a magic bullet, it’s a regular bullet It maps well to some objects, not so well to others It maps well to some products, not so well to others It maps well to some audiences, not so well to others How do you know? Test, test, test. Identify specific objectives, then make videos for them - get granular Increase engagement with sales reps Welcome customers to a free trial Get more social media followers April fools prank Recruit like-minded candidates Instruct team on good IT practices Message from the founders Highlight an individual Engage an audience at an event Give a tour of your product so it feels like a tour
  9. Candidates were struggling with the video interview thing. We decided to address it.
  10. It’s hard to engage people in a booth with a dry presentation. We’re experimenting with a different format.
  11. This is the fun part
  12. Remember how business people like graphs and charts and such?
  13. This sucks, if it’s really bad you should probably find another place to work. Creative control is about building trust, and getting more resources is about proving your worth. In this case, you need to do both. Do that here by focusing on these things: Trust: Show you can do great stuff with limited resources great writing great direction in-house talent stay on brand collaborate with other teams Prove Worth: make ROI transparent Social Video - tracked the increase in social followers Careers Video - tracked traffic to the page and increase in qualified applicants Product Tour - will track leads and conversions Engagement on web pages - test pages with videos vs. pages without videos (google analytics) lead scoring in SF Measure shift in culture internal applaud energy and buzz around video Finally, push the envelope
  14. social promo Share your vision better - we used storyboards to get buy in
  15. Project Y Don’t be afraid to get a little crazy. It’s actually not as crazy as you might think
  16. Ah yeah, time to have some fun. Take risks creatively but don’t squander it. Focus on proving ROI. Prove Worth: make ROI transparent Social Video - tracked the increase in social followers Careers Video - tracked traffic to the page and increase in qualified applicants Product Tour - will track leads and conversions Engagement on web pages - test pages with videos vs. pages without videos (google analytics) lead scoring in SF Measure shift in culture internal applaud energy and buzz around video Don’t squander creativity take risk, be weird develop brand and story master your craft experiment, trial and error
  17. ITI 2 Take risk, experiment, test the brand but be careful not to squander that trust.
  18. BambooHR Overview Video - try new techniques
  19. ugh, so frustrating. But it’s about gaining trust. Building Trust: - Show you understand the brand and then push the envelope to make it better
  20. Product Tour Intro Do something that falls in line with what multiple parties wants, captures the brand, but still gives you creative outlet
  21. Product Tour Intro Do something that falls in line with what multiple parties wants, captures the brand, but still gives you creative outlet
  22. don’t mess this up!!! We have nothing to say, cause well…we’ve never experienced it.