Tons of content is uploaded on social every minute. To gain quick access to content that interests you, it is important to understand the search feature across these popular social media platforms. This presentation aims at giving some insights into the search feature on social media.

1. Where you search is what you get
An insight into the search feature
across some of the most
popular social media platforms
www.blackworld.in
A c o m p i l a t i o n b y :

2. A compilation by:
majority users are female
around 20 tb data
generated daily
approx. 50 billion pins
created
Source: http://expandedramblings.com/index.php/march-2013-by-the-numbers-a-few-amazing-twitter-stats/

3. A compilation by:
Search
guided search
Look for ideas, explore possibilities,
stumble upon new interests or discover new surprises!

4. A compilation by:
Search
visual search
Art, Design, Fashion, Food, Hair and Beauty, Health
and Fitness, Interior Design, Photography, Travel,
Weddings, and more!

5. Search
what women want
Look for recipes, fashion ideas, health tips,
gardening tips, makeup tips, kitchen tips, origami, pottery,
tailoring and the list is endless

6. over 302 million monthly
active users
500 million
tweets per day
16% indians
use twitter
for news updates
more than 35 languages
supported
A compilation by:Source: www.twitter.com, www.nextbigwhat.com/twitter-in-india-market-survey-report-297/

7. A compilation by:
Search Twitter
find trends using #tags
Latest in music & entertainment, newest technology,
most popular app, celebrity gossip, politics, sports score,
local news, opinions and pretty much anything thats trending
Some of the most trending topics in India on 19/6/15
#MumbaiRains
#MeetTheGreat
#MyFirstHero
#VishwaPappuDiwas
#HappyWeekends

8. A compilation by:
Benefits of Twitter Search
• Quick access to information, especially if there is a crises
• Stay connected with your community
• Discover new topics
• Stay on top of trends
• Be more informed
• Find new business contacts
• Find influencers and thought leaders to follow
Search Twitter
advanceD search
Refine your search results by using words, people, places
and even dates. Look for tweets with specific words,
from specific account, tweet sent from a geographic location or
tweets sent on, before, after or between specific dates

9. A compilation by:Source: https://www.youtube.com/yt/press/statistics.html
over 1 billion
users
approx. 300 hrs
uploaded every minutelocalized in 75
countries and available
in 61 languages
Half of YouTube
views are on
mobile devices

10. A compilation by:
The how to......search
Search for tutorials, tips, techniques, demos

11. A compilation by:
search for entertainment
There is a shocking number of interesting channels available on
YouTube. It is fast replacing cable television, especially between
the age group of 16-24. You can look for TV shows, movie trailers,
music videos, wildlife footage, sports, events and the content
list is endless

12. A compilation by:
search for business related content
If you fail to attend that business seminar, keynote by an influencer,
that important meet for entreprenuers, you can always catch
it on YouTube! You can search for content that inspires, teaches,
enhances your professional skills, business or organization

13. A compilation by:
364,000,000 +
registered members
30 million
members in
india
available in
24 languages
39 million students
and college graduates
across the network
Source: https://press.linkedin.com/about-linkedin

14. • Jobs: Search by keyword, country, job title, company
or industry
• Companies: Leverage your professional network by searching
business information tailored to your requirements
• Groups: Discover LinkedIn groups for business and engage
with people who share common interests
• Posts: Search for published articles by using relevant keywords
A compilation by:
search@linkedin
Allows its members to find people, companies, jobs,
groups and other useful content. The search can provide users
with information and insights into professional data
Seach for people, jobs, companies and more...

15. A compilation by:
advanced search
Discover the power of people search with this tool on LinkedIn.
Look for people not just by name but degree of connection,
location, current company, school, industry, years of experience,
groups and a lot more
Seach for people, jobs, companies and more...

16. A compilation by:
search for influencer content
Search for influencers who interest you and get access
to valuable tips, guidance and articles by these thought leaders.
Keep up wth the latest industry insights with the help of
influencer posts.
Seach for people, jobs, companies and more...

17. A compilation by:Source: http://newsroom.fb.com/company-info/,
Approx. 936 million
daily active users
the most popular
social network
in India
Approx. 40 million
small business
pages
5 billion+ pieces of
content shared
every week

18. Benefits of Facebook Search
• Search for friends, friends of friends
• Find out what your friends are into
• Look for old posts and content shared from friends and public pages
• Search for pages of your favourite cafe, brand, mall, company,
celebrities, famous artists, etc.
• Search for personal or public events. Look up related photos,
videos or links
• Discover interesting stories and topics using #tags
A compilation by:
search for....
People, posts, photos, videos, places, pages, groups, apps and events
on Facebook
Search Facebook

19. A compilation by:
Find more about your audience
By using the search feature intelligently brands/businesses can get
helpful audience insights
Search Facebook
Example:
Search stores liked by people who like xyz Cafe
Search results will show a list of friends and friends of friends who
like xyz Cafe and all of their other favourite stores. This is a great way
to do some market research!
Example:
Search people who like xyz Brand and select one of the
Filters (People, Photos, Places, Pages, More)
Search results will show posts from a list of friends and groups and
also public posts related to xyz Brand

20. A compilation by:
Dig up the Past!
By using relevant keywords or phrases one can find posts by friends,
groups as well as posts shared publicly. By using the filter option,
one can narrow down the search for better results. You dont have to
scroll through endless photo albums to find photos taken with your
best friend. Simply search for....
Search Facebook
• Photos from xyz wedding
• Posts from a re-union, birthday party, holiday, etc
• Photos of me and xyz
• Events with your friends
• Friends who have been to Dubai
• ....and the list is endless

21. A compilation by:Source: https://instagram.com/press/, http://www.digitalinformationworld.com/2015/02/fascinating-social-networking-stats-2015.html
300 million
monthly active users
70 million
average
photos
per day
more male users
than women in india
majority users between
16-24 years of age

22. A compilation by:
users and tags
• Search people you are connected to or your favourite brand/
company/person by their name or username
• Search for stories using #tags
• Search for a particular photo/product/event/place using
#tags
Search

23. A compilation by:
search for creativity
There are plenty of users who express their creativity on Instagram.
Also, Layout is a standalone app from Instagram which allows users
to split pictures, add mirror effect or make one visual from different
pictures. This adds to their creativity on Instagram. One can look for
stunning photography, vibrant designs, artistic imagery or simply
creative inspiration!
Search

24. A compilation by:Source: http://www.processindustryforum.com/digitalmarketing/plans-for-google-in-2014
350 million
monthly
active users
48% of fortune
global 100
companies are on
google+
approx. 1.5 billlion
images uploaded
per week
68% users are male
32% are female

25. A compilation by:
People search
Find people or search for profiles of Google+ users based on
location, school, company or email address. You can narrow down
the search by filter options suggested by Google+ or by choosing
Find colleagues or Find Classmates

26. A compilation by:
community search
Look up Google+ communities to find people who are
interested in the same things you are, like food, music, or sports

27. A compilation by:
Post search
Find posts that have been shared with you or posts that have been
shared publicly. GIFs of cats & dogs, funny kids, exotic food, gags,
memes....these are just some of the things to look for.

28. A compilation by:
whats hot
What’s hot filtering feature (see menu on left) on Google+ shows
you the most popular stories. It is basically a selection of the most
interesting content on Google+.

29. happy
searching!!
events & experiences • communication design • social