A tutorial session on UXD hacks I gave at O'Reilly Etech in 2004. Original context here: http://conferences.oreillynet.com/cs/et2004/view/e_sess/4767 "User-Centered Design and participatory product development are established, proven techniques for making interfaces and information understandable. But how is it possible to use them when your knowledge, the technology, and the possible markets are moving so quickly? Is it possible to create alpha-tech that defines a new market and is a joy to use? UI Design for Alien Cowboys is a three-hour tutorial and workshop that proposes that it is."

1. UI for Alien Cowboys Matt Jones The Disappearing Organisation

2. UI for alien cowboys or, easy user-centred practices for designing emerging applications

5. First though… What’s an alien cowboy?

6. One thing to always remember

7. We are Aliens.

9. “Crossing the Chasm” Geoffrey Moore’s Adoption Curve: Don Norman Remix : http://www. jnd .org WE ARE ALL HERE SOMETIMES WE ARE HERE

10. “Crossing the chasm” Geoffrey Moore’s Adoption Curve: Don Norman Remix : http://www. jnd .org [ UNDERSTANDING CONTEXTS OF USE CREATES BRIDGES ACROSS THE CHASM

11. First though… What’s an alien cowboy?

13. okay...

14. Part 1: Overview of User-Centred Design

16. Main Benefits

17. Macro & Micro macro micro What to build What will solve the problem What will sell How to build How to solve the problem How to sell What will people use How will people use What/Why? How?

19. Sunrise to sunset: evolve ideas in the market Market Creation Market Penetration Market Domination NOON Market Expansion Market Saturation Market Exhaustion SUNRISE Mid morning Mid afternoon SUNSET

21. Diagram from “Digital Dreams: The work of the Sony design centre” Paul Kunkel

23. Some notable approaches

25. Cooper’s Persona Driven Design

27. ISO standards on Human-Centered Design

29. User Participatory Design

31. Ask the users? Are you crazy?

32. iiiiiiiiiiiinnnnnpuuuuttttt! users * The users are just one input into a successful design… biz tech

33. Research, analysis and synthesis Users Research Analysis & Synthesis Designer(s)/Builder(s) X

34. Designer-Centred Design…!

35. Ask the users? Are you crazy? “ If you ask the public what they think they will need, you will always be behind in this world. You will never catch up unless you think one to ten years in advance and create a market for the items you think the public will accept at that time.” Akio Morita, Sony

36. NOT user-centred till ‘mid-afternoon’ Market Creation Market Penetration Market Domination NOON Market Expansion Market Saturation Market Exhaustion SUNRISE Mid morning Mid afternoon SUNSET Entry with technology Drive with design Diversify with marketing, and Some UCD…

37. Adaptive Design

39. Stewart Brand: “How buildings learn” Sketch by Dan Hill http://www.cityofsound.com/

40. Dan Hill: “Designing for adaptation”

41. Adaptive Design + Emerging Tech Great basis / investment for rapid cycles of emerging tech!

42. To sum up UCD.

44. Looking out from the screen at the world…

45. To understand people’s mental models of the world and design technology to solve their problems “ The files are in the computer?”

46. The practical

48. Not to be taken as a substitute for a full user-centred project… These are tricks and tips that, if you only have time to do a little design work before you build, will get you good results

49. The Brief.

51. Caution...

52. = No speaking alien! Use of excessive jargon, mention of RDF, XML, or anything that the benefit can’t be explained once and easily to a user (or causes geek religious wars) will be punished by a fine Which will be a beer fund…!

53. Break... please be back at 3:30pm...

54. The Brief.

56. = No speaking alien! Use of excessive jargon, mention of RDF, XML, or anything that the benefit can’t be explained once and easily to a user (or causes geek religious wars) will be punished by a fine… Which will be a beer fund…!

59. Itch++

60. Framework to ask yourself questions* Familiar Context With Others One paragraph of an experience relating to the brief for each… Alone Unfamiliar Context * This is even more useful if you can get someone else to ask you the questions and record your responses

63. Market Mapping & Persona Building

64. Mapping users’ characteristics practical ideas Business decision… An example from my past… working on a design for an online home improvement store

67. Take personas and contexts to arrive at concepts/features for BBC iCan project.

70. The value sieve

71. A value / complexity sieve “ The feature prioritisation is based on the user research and the business strategy, along with the initial technology estimates. I like doing this prioritisation exercise in person with all the stakeholders so all viewpoints can be factored in. It’s a seminal meeting and the results guide the rest of the project.” - Victor Lombardi http://www.noisebetweenstations.com

75. Use your illusion

76. ‘ User Illusion’ – Alan Kay

77. Medium and message Harry Beck...

79. Jakob does it… “ Card Sorting to Discover the Users' Model of the Information Space” Jakob Nielsen, May 1995 http://www.useit.com/papers/sun/cardsort.html

83. Paper prototyping Courtesy Marc Rettig: http://www.marcrettig.com/

84. Fast, cheap and out of control Courtesy Marc Rettig: http://www.marcrettig.com/

86. You will not want to destroy it…

87. Flowcrash

89. The end?

91. Mobile

92. Marc Rettig sums up the main challenge well

94. A trick pioneered by Palm / Handspring too…

97. Gaming/Play MMoRPGs

99. UIs that get out of the way of the players and their relationships Drag and drop to establish chats and ad-hoc groups Visualising relationships in ‘heads-up’ displays From http://www.gne.net

100. Future trends

101. Next-gen mobile Bigger screens, more whizzy features Same old messy world.

102. More ‘embodied’ interaction

103. Converts… This holiday, my two sisters - who to my knowledge had never played a console game before - got addicted to EyeToy…

104. Discussion

105. That’s all... Thank You for your time and energy

109. Send me questions... [email_address]