SlideShare ist ein Scribd-Unternehmen logo
1 von 12
Downloaden Sie, um offline zu lesen
Coming to a Bookstore Near You   the marti & margaret show
PrimeTime Women Marti Barletta (January 2007)
“ Older people have an image problem. As a culture, we’re conditioned toward youth. … When we think of youth, we think ‘energetic and colorful’; when we think of middle age or ‘mature,’ we think ‘tired and washed out.’ And when we think of ‘old’ or ‘senior,’ we think either ‘exhausted and gray’ or, more likely, we just don’t think. …  The financial numbers are absolutely inarguable — the Mature Market has the money .  Yet advertisers remain astonishingly indifferent to them. …”   —Marti Barletta,  PrimeTime Women
BoomerBucks! Boomer turns 50: every 7 seconds.  2009: majority of U.S. households headed by someone over 50.   2006-2016: U.S. population up 22.9 million; 22.1 million in over-50 group.  2006: 1 in 5 adults is F, over 50.   Women between 50-70 who are single: 35%.  Age 45-54: highest average income, $59, 021 (national average is $42,209).   FASTEST GROWING INCOME CATEGORY: WOMEN, 55-64  (4X men in same category).  Women, age 60-64: 50% still in workforce.   Highest net worth: families, 55-64 ($182,000).  People over 50: 70% to 79% of all financial assets; 80% of all savings accounts; 62% of all large Wall Street asset accounts; 66% of $$ invested in the stock market.   Age 50+: 29% of population, 40% of total consumer spending, 50% of discretionary spending.  Next 2 decades:  BOOMERS WILL INHERIT $14 TRILLION-$25 TRILLION  (“largest intergenerational transfer of wealth in history”).  —Marti Barletta,  PrimeTime Women
“ One particularly puzzling category of youth-obsession is the highly coveted target of men 18-34, and it’s always referred to as ‘highly coveted category.’ Marketers have been distracted by men age 18-34 because they are getting harder to reach. So what?  Who wants to reach them?  Beyond fast food and beer, they don’t buy much of anything.  … The theory is that if you ‘get them while they’re young, they’re yours for life.’   What nonsense !”   — Marti Barletta,  PrimeTime Women
“ Fifty-four years of age has been the highest cutoff point for any marketing initiative I’ve ever been involved in.  Which is pretty weird when you consider age 50 is right about when people who have worked all their lives start to have some money to spend.”   —Marti Barletta,  PrimeTime Women
55-64 vs 25-34   E.g.:  New cars & trucks: 20% more spending. Meals at full-service restaurants: +29%. Airfare: +38%. Sports equipment: +58%. Motorized recreational vehicles: +103%. Wine: 113%. Maintenance, repairs and home insurance: +127%. Vacation  homes: +258%. Housekeeping & yard services: +250% to +500%.  Source: Marti Barletta,  PrimeTime Women
Average # of cars purchased per household, “lifetime”:  13 Average # of cars bought per household after the “head of household” reaches age 50:  7 Source: Marti Barletta,  PrimeTime Women
Women Household spending:   80% Investment decisions:   53% Home improvement purchase decisions:   80% New cars:   60%+ Computers:   60% Managers and professionals, overall:  51% New businesses started:  70% *   (*Women-owned   businesses as a share of all new businesses: Employee    growth, 3X; Sales growth, 4X.) Source: Marti Barletta,  PrimeTime Women  (2007)
How She Does It Margaret Heffernan (January 2007)
“ The growth and success of women-owned businesses is one of the most profound changes taking   place in the business world today.”   —Margaret Heffernan,  How She Does It
U.S. firms owned or controlled by Women:   10.6 million  ( 48%  of all firms) Growth rate of Women-owned firms vs all firms:   3X Rate of jobs created by Women-owned firms vs all firms:   2X Ratio of total payroll of Women-owned firms vs total for Fortune 500 firms:   >1.0 Ratio of likelihood of Women-owned firms staying in business vs all firms:   >1.0 Growth rate of Women-owned companies with revenues of >$1,000,000 and >100 employees vs all firms:   2X Source: Margaret Heffernan,  How She Does It

Weitere ähnliche Inhalte

Was ist angesagt?

Tom Piters
Tom PitersTom Piters
Tom PitersReDisque
 
Millennials Bending the Rules in the Workplace by CTR
Millennials Bending the Rules in the Workplace by CTRMillennials Bending the Rules in the Workplace by CTR
Millennials Bending the Rules in the Workplace by CTRAndre Hannemann Harris
 
Traditionalist Generation - Healthy, Wealthy and Wise by CTR
Traditionalist Generation - Healthy, Wealthy and Wise by CTRTraditionalist Generation - Healthy, Wealthy and Wise by CTR
Traditionalist Generation - Healthy, Wealthy and Wise by CTRAndre Hannemann Harris
 
We live in a Mad Men world
We live in a Mad Men worldWe live in a Mad Men world
We live in a Mad Men worldShiftbalance
 
Silvija Seres: The Epic Startup Gender Gap
Silvija Seres: The Epic Startup Gender GapSilvija Seres: The Epic Startup Gender Gap
Silvija Seres: The Epic Startup Gender GapOslo Business Region
 
Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15Brian Gongol
 
Unlocking Secrets of Baby Boomers by CTR
Unlocking Secrets of Baby Boomers by CTRUnlocking Secrets of Baby Boomers by CTR
Unlocking Secrets of Baby Boomers by CTRAndre Hannemann Harris
 
Feminomics - A New Perspective on Leadership
Feminomics - A New Perspective on LeadershipFeminomics - A New Perspective on Leadership
Feminomics - A New Perspective on LeadershipErika Watson MBE MBA
 
Optimizing brand you uwi marketing-nov2015
Optimizing brand you   uwi marketing-nov2015Optimizing brand you   uwi marketing-nov2015
Optimizing brand you uwi marketing-nov2015Leahcim Semaj
 
Stomp the Elephant in the Office
Stomp the Elephant in the OfficeStomp the Elephant in the Office
Stomp the Elephant in the OfficeTheresa Letman
 
Generational Differences in Volunteering
Generational Differences in VolunteeringGenerational Differences in Volunteering
Generational Differences in VolunteeringPhillip Weiss
 
118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05
118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05
118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05Lia s. Associates | Branding & Design
 
Generational Differences
Generational DifferencesGenerational Differences
Generational Differencesjbranchini
 
Demystifying Millennials: What Motivation Research Can Tell us about Bridging...
Demystifying Millennials: What Motivation Research Can Tell us about Bridging...Demystifying Millennials: What Motivation Research Can Tell us about Bridging...
Demystifying Millennials: What Motivation Research Can Tell us about Bridging...MRG (Management Research Group)
 
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of Stupidity
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of StupidityJim Proce ICMA-CM - Cartegraph - 2020 Vortex of Stupidity
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of StupidityJim Proce
 
BEYA 2017 Seminar MITRE Panel Final with PR
BEYA 2017 Seminar MITRE Panel Final with PRBEYA 2017 Seminar MITRE Panel Final with PR
BEYA 2017 Seminar MITRE Panel Final with PRDeAnthony Heart
 
Introduction to entrep v2
Introduction to entrep v2Introduction to entrep v2
Introduction to entrep v2Jorge Saguinsin
 

Was ist angesagt? (20)

Tom Piters
Tom PitersTom Piters
Tom Piters
 
Millennials Bending the Rules in the Workplace by CTR
Millennials Bending the Rules in the Workplace by CTRMillennials Bending the Rules in the Workplace by CTR
Millennials Bending the Rules in the Workplace by CTR
 
Gen X, Xtreme to Xhausted by CTR
Gen X, Xtreme to Xhausted by CTRGen X, Xtreme to Xhausted by CTR
Gen X, Xtreme to Xhausted by CTR
 
Traditionalist Generation - Healthy, Wealthy and Wise by CTR
Traditionalist Generation - Healthy, Wealthy and Wise by CTRTraditionalist Generation - Healthy, Wealthy and Wise by CTR
Traditionalist Generation - Healthy, Wealthy and Wise by CTR
 
We live in a Mad Men world
We live in a Mad Men worldWe live in a Mad Men world
We live in a Mad Men world
 
Silvija Seres: The Epic Startup Gender Gap
Silvija Seres: The Epic Startup Gender GapSilvija Seres: The Epic Startup Gender Gap
Silvija Seres: The Epic Startup Gender Gap
 
Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15Ten steps to building a 21st Century water workforce - v.15
Ten steps to building a 21st Century water workforce - v.15
 
Unlocking Secrets of Baby Boomers by CTR
Unlocking Secrets of Baby Boomers by CTRUnlocking Secrets of Baby Boomers by CTR
Unlocking Secrets of Baby Boomers by CTR
 
Feminomics - A New Perspective on Leadership
Feminomics - A New Perspective on LeadershipFeminomics - A New Perspective on Leadership
Feminomics - A New Perspective on Leadership
 
Optimizing brand you uwi marketing-nov2015
Optimizing brand you   uwi marketing-nov2015Optimizing brand you   uwi marketing-nov2015
Optimizing brand you uwi marketing-nov2015
 
The Female Economy
The Female EconomyThe Female Economy
The Female Economy
 
Stomp the Elephant in the Office
Stomp the Elephant in the OfficeStomp the Elephant in the Office
Stomp the Elephant in the Office
 
Generational Differences in Volunteering
Generational Differences in VolunteeringGenerational Differences in Volunteering
Generational Differences in Volunteering
 
118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05
118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05
118 190720 Fast Forward - How Woman Can Achieve Power And Purpose 01-05
 
Generational Differences
Generational DifferencesGenerational Differences
Generational Differences
 
Demystifying Millennials: What Motivation Research Can Tell us about Bridging...
Demystifying Millennials: What Motivation Research Can Tell us about Bridging...Demystifying Millennials: What Motivation Research Can Tell us about Bridging...
Demystifying Millennials: What Motivation Research Can Tell us about Bridging...
 
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of Stupidity
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of StupidityJim Proce ICMA-CM - Cartegraph - 2020 Vortex of Stupidity
Jim Proce ICMA-CM - Cartegraph - 2020 Vortex of Stupidity
 
BEYA 2017 Seminar MITRE Panel Final with PR
BEYA 2017 Seminar MITRE Panel Final with PRBEYA 2017 Seminar MITRE Panel Final with PR
BEYA 2017 Seminar MITRE Panel Final with PR
 
Introduction to entrep v2
Introduction to entrep v2Introduction to entrep v2
Introduction to entrep v2
 
E Csw101605
E Csw101605E Csw101605
E Csw101605
 

Andere mochten auch

Tom Peters at National Jeweler Network's CEO Summit
Tom Peters at National Jeweler Network's CEO SummitTom Peters at National Jeweler Network's CEO Summit
Tom Peters at National Jeweler Network's CEO Summitbizgurus
 
No last word
No last wordNo last word
No last wordbizgurus
 
Tom Peters at Inova Health System, Fairfax
Tom Peters at Inova Health System, FairfaxTom Peters at Inova Health System, Fairfax
Tom Peters at Inova Health System, Fairfaxbizgurus
 
Talent: Lessons from the Arts
Talent: Lessons from the ArtsTalent: Lessons from the Arts
Talent: Lessons from the Artsbizgurus
 
Wiki WikiWorld Wikinomics
Wiki WikiWorld WikinomicsWiki WikiWorld Wikinomics
Wiki WikiWorld Wikinomicsbizgurus
 
26 Passions; 5 Damn Its
26 Passions; 5 Damn Its 26 Passions; 5 Damn Its
26 Passions; 5 Damn Its bizgurus
 
Dell Doldrums
Dell DoldrumsDell Doldrums
Dell Doldrumsbizgurus
 
Guerilla Advantage
Guerilla Advantage Guerilla Advantage
Guerilla Advantage bizgurus
 

Andere mochten auch (8)

Tom Peters at National Jeweler Network's CEO Summit
Tom Peters at National Jeweler Network's CEO SummitTom Peters at National Jeweler Network's CEO Summit
Tom Peters at National Jeweler Network's CEO Summit
 
No last word
No last wordNo last word
No last word
 
Tom Peters at Inova Health System, Fairfax
Tom Peters at Inova Health System, FairfaxTom Peters at Inova Health System, Fairfax
Tom Peters at Inova Health System, Fairfax
 
Talent: Lessons from the Arts
Talent: Lessons from the ArtsTalent: Lessons from the Arts
Talent: Lessons from the Arts
 
Wiki WikiWorld Wikinomics
Wiki WikiWorld WikinomicsWiki WikiWorld Wikinomics
Wiki WikiWorld Wikinomics
 
26 Passions; 5 Damn Its
26 Passions; 5 Damn Its 26 Passions; 5 Damn Its
26 Passions; 5 Damn Its
 
Dell Doldrums
Dell DoldrumsDell Doldrums
Dell Doldrums
 
Guerilla Advantage
Guerilla Advantage Guerilla Advantage
Guerilla Advantage
 

Ähnlich wie The Marti & Margaret Show

Marti Barletta | Women Make Chicago Chic
Marti Barletta | Women Make Chicago ChicMarti Barletta | Women Make Chicago Chic
Marti Barletta | Women Make Chicago ChicPaladinStaff
 
Power Of Purse
Power Of PursePower Of Purse
Power Of Purserfetter16
 
Marijuana Tampors Arguments
Marijuana Tampors ArgumentsMarijuana Tampors Arguments
Marijuana Tampors ArgumentsRenee Franco
 
Sales 101: Give Women What They Want!
Sales 101: Give Women What They Want!Sales 101: Give Women What They Want!
Sales 101: Give Women What They Want!Marketing Yet
 
Relationship Between Milk Market Participation Of...
Relationship Between Milk Market Participation Of...Relationship Between Milk Market Participation Of...
Relationship Between Milk Market Participation Of...Gloria Young
 
Top-10-Reasons-Infographic-Nov.16
Top-10-Reasons-Infographic-Nov.16Top-10-Reasons-Infographic-Nov.16
Top-10-Reasons-Infographic-Nov.16Alexandra Harris
 
CARE Oklahoma Press Kit v.1
CARE Oklahoma Press Kit v.1CARE Oklahoma Press Kit v.1
CARE Oklahoma Press Kit v.1Callie Jones
 
The Most Eye-Popping Facts About Female Founders!
The Most Eye-Popping Facts About Female Founders!The Most Eye-Popping Facts About Female Founders!
The Most Eye-Popping Facts About Female Founders!SurveyCrest
 
Women Boomers and Geezers
Women Boomers and GeezersWomen Boomers and Geezers
Women Boomers and Geezerssuhit
 
The Baby Boomer Market
The Baby Boomer MarketThe Baby Boomer Market
The Baby Boomer Marketrichardweirich
 
Women, Barriers and Authentic Truths for Building a Business
Women, Barriers and Authentic Truths for Building a BusinessWomen, Barriers and Authentic Truths for Building a Business
Women, Barriers and Authentic Truths for Building a BusinessStephanie Breedlove
 
Mary Furlong Silver Economy 2006
Mary Furlong Silver Economy 2006Mary Furlong Silver Economy 2006
Mary Furlong Silver Economy 2006Arjan in't Veld
 
Inequality Vs Income Inequality
Inequality Vs Income InequalityInequality Vs Income Inequality
Inequality Vs Income InequalityDenise Enriquez
 
Diversity in the Motorcycle Industry
Diversity in the Motorcycle IndustryDiversity in the Motorcycle Industry
Diversity in the Motorcycle IndustryCarl Hanlon
 
High achievers growing beyond
High achievers   growing beyondHigh achievers   growing beyond
High achievers growing beyondYvonne Maier
 
Advertising Future Spark Vietnam till 2025
Advertising Future Spark Vietnam till 2025Advertising Future Spark Vietnam till 2025
Advertising Future Spark Vietnam till 2025MONTE (Delys)
 
Multi gen shopper-white_paper
Multi gen shopper-white_paperMulti gen shopper-white_paper
Multi gen shopper-white_paperTrendtail
 
Are You Content...Your Competitor Isn't
Are You Content...Your Competitor Isn'tAre You Content...Your Competitor Isn't
Are You Content...Your Competitor Isn'tHumberto N. Stevens
 

Ähnlich wie The Marti & Margaret Show (20)

Marti Barletta | Women Make Chicago Chic
Marti Barletta | Women Make Chicago ChicMarti Barletta | Women Make Chicago Chic
Marti Barletta | Women Make Chicago Chic
 
Power Of Purse
Power Of PursePower Of Purse
Power Of Purse
 
Marijuana Tampors Arguments
Marijuana Tampors ArgumentsMarijuana Tampors Arguments
Marijuana Tampors Arguments
 
Sales 101: Give Women What They Want!
Sales 101: Give Women What They Want!Sales 101: Give Women What They Want!
Sales 101: Give Women What They Want!
 
Relationship Between Milk Market Participation Of...
Relationship Between Milk Market Participation Of...Relationship Between Milk Market Participation Of...
Relationship Between Milk Market Participation Of...
 
Smallbizdaily 2016 Hot Slides
Smallbizdaily 2016 Hot SlidesSmallbizdaily 2016 Hot Slides
Smallbizdaily 2016 Hot Slides
 
Top-10-Reasons-Infographic-Nov.16
Top-10-Reasons-Infographic-Nov.16Top-10-Reasons-Infographic-Nov.16
Top-10-Reasons-Infographic-Nov.16
 
CARE Oklahoma Press Kit v.1
CARE Oklahoma Press Kit v.1CARE Oklahoma Press Kit v.1
CARE Oklahoma Press Kit v.1
 
The Most Eye-Popping Facts About Female Founders!
The Most Eye-Popping Facts About Female Founders!The Most Eye-Popping Facts About Female Founders!
The Most Eye-Popping Facts About Female Founders!
 
Women Boomers and Geezers
Women Boomers and GeezersWomen Boomers and Geezers
Women Boomers and Geezers
 
The Baby Boomer Market
The Baby Boomer MarketThe Baby Boomer Market
The Baby Boomer Market
 
Women, Barriers and Authentic Truths for Building a Business
Women, Barriers and Authentic Truths for Building a BusinessWomen, Barriers and Authentic Truths for Building a Business
Women, Barriers and Authentic Truths for Building a Business
 
Mary Furlong Silver Economy 2006
Mary Furlong Silver Economy 2006Mary Furlong Silver Economy 2006
Mary Furlong Silver Economy 2006
 
Inequality Vs Income Inequality
Inequality Vs Income InequalityInequality Vs Income Inequality
Inequality Vs Income Inequality
 
A new female consumer
A new female consumerA new female consumer
A new female consumer
 
Diversity in the Motorcycle Industry
Diversity in the Motorcycle IndustryDiversity in the Motorcycle Industry
Diversity in the Motorcycle Industry
 
High achievers growing beyond
High achievers   growing beyondHigh achievers   growing beyond
High achievers growing beyond
 
Advertising Future Spark Vietnam till 2025
Advertising Future Spark Vietnam till 2025Advertising Future Spark Vietnam till 2025
Advertising Future Spark Vietnam till 2025
 
Multi gen shopper-white_paper
Multi gen shopper-white_paperMulti gen shopper-white_paper
Multi gen shopper-white_paper
 
Are You Content...Your Competitor Isn't
Are You Content...Your Competitor Isn'tAre You Content...Your Competitor Isn't
Are You Content...Your Competitor Isn't
 

Mehr von bizgurus

Planetree Alliance, Masters of Healing
Planetree Alliance, Masters of HealingPlanetree Alliance, Masters of Healing
Planetree Alliance, Masters of Healingbizgurus
 
Mary Oliver & Peter Drucker on Their Fellow Humans
Mary Oliver & Peter Drucker on Their Fellow HumansMary Oliver & Peter Drucker on Their Fellow Humans
Mary Oliver & Peter Drucker on Their Fellow Humansbizgurus
 
House - Thoughts on a TV Show
House - Thoughts on a TV ShowHouse - Thoughts on a TV Show
House - Thoughts on a TV Showbizgurus
 
Leadership: Freddy Delgado vs. Patricia Dunn
Leadership: Freddy Delgado vs. Patricia DunnLeadership: Freddy Delgado vs. Patricia Dunn
Leadership: Freddy Delgado vs. Patricia Dunnbizgurus
 
Muhammad Yunus and Microlending
Muhammad Yunus and MicrolendingMuhammad Yunus and Microlending
Muhammad Yunus and Microlendingbizgurus
 
War on Linearity
War on Linearity War on Linearity
War on Linearity bizgurus
 
Women-Boomers-Geezers, Short Rant
Women-Boomers-Geezers, Short RantWomen-Boomers-Geezers, Short Rant
Women-Boomers-Geezers, Short Rantbizgurus
 
Tom Peters on Most Valuable Companies2006
Tom Peters on Most Valuable Companies2006Tom Peters on Most Valuable Companies2006
Tom Peters on Most Valuable Companies2006bizgurus
 
Tom Peters at International Paper
Tom Peters at International PaperTom Peters at International Paper
Tom Peters at International Paperbizgurus
 
Tom Peters at Transforming Work, Life, & Organizations conference
Tom Peters at Transforming Work, Life, & Organizations conferenceTom Peters at Transforming Work, Life, & Organizations conference
Tom Peters at Transforming Work, Life, & Organizations conferencebizgurus
 
Tom Peters at Great Lakes Broadcasting Conference
Tom Peters at Great Lakes Broadcasting ConferenceTom Peters at Great Lakes Broadcasting Conference
Tom Peters at Great Lakes Broadcasting Conferencebizgurus
 
Tom Peters at Quinnipiac & Miller Agency (Long)
Tom Peters at Quinnipiac & Miller Agency (Long)Tom Peters at Quinnipiac & Miller Agency (Long)
Tom Peters at Quinnipiac & Miller Agency (Long)bizgurus
 
Tom Peters at Quinnipiac Leadership Forum, Hamden, CT
Tom Peters at Quinnipiac Leadership Forum, Hamden, CTTom Peters at Quinnipiac Leadership Forum, Hamden, CT
Tom Peters at Quinnipiac Leadership Forum, Hamden, CTbizgurus
 
Tom Peters at Miller Agency, Hamden, CT
Tom Peters at Miller Agency, Hamden, CT Tom Peters at Miller Agency, Hamden, CT
Tom Peters at Miller Agency, Hamden, CT bizgurus
 
Tom Peters at Property Loss Research Bureau, Orlando
Tom Peters at Property Loss Research Bureau, OrlandoTom Peters at Property Loss Research Bureau, Orlando
Tom Peters at Property Loss Research Bureau, Orlandobizgurus
 
Tom Peters at International Institute for Research in Lisbon
Tom Peters at International Institute for Research in LisbonTom Peters at International Institute for Research in Lisbon
Tom Peters at International Institute for Research in Lisbonbizgurus
 

Mehr von bizgurus (16)

Planetree Alliance, Masters of Healing
Planetree Alliance, Masters of HealingPlanetree Alliance, Masters of Healing
Planetree Alliance, Masters of Healing
 
Mary Oliver & Peter Drucker on Their Fellow Humans
Mary Oliver & Peter Drucker on Their Fellow HumansMary Oliver & Peter Drucker on Their Fellow Humans
Mary Oliver & Peter Drucker on Their Fellow Humans
 
House - Thoughts on a TV Show
House - Thoughts on a TV ShowHouse - Thoughts on a TV Show
House - Thoughts on a TV Show
 
Leadership: Freddy Delgado vs. Patricia Dunn
Leadership: Freddy Delgado vs. Patricia DunnLeadership: Freddy Delgado vs. Patricia Dunn
Leadership: Freddy Delgado vs. Patricia Dunn
 
Muhammad Yunus and Microlending
Muhammad Yunus and MicrolendingMuhammad Yunus and Microlending
Muhammad Yunus and Microlending
 
War on Linearity
War on Linearity War on Linearity
War on Linearity
 
Women-Boomers-Geezers, Short Rant
Women-Boomers-Geezers, Short RantWomen-Boomers-Geezers, Short Rant
Women-Boomers-Geezers, Short Rant
 
Tom Peters on Most Valuable Companies2006
Tom Peters on Most Valuable Companies2006Tom Peters on Most Valuable Companies2006
Tom Peters on Most Valuable Companies2006
 
Tom Peters at International Paper
Tom Peters at International PaperTom Peters at International Paper
Tom Peters at International Paper
 
Tom Peters at Transforming Work, Life, & Organizations conference
Tom Peters at Transforming Work, Life, & Organizations conferenceTom Peters at Transforming Work, Life, & Organizations conference
Tom Peters at Transforming Work, Life, & Organizations conference
 
Tom Peters at Great Lakes Broadcasting Conference
Tom Peters at Great Lakes Broadcasting ConferenceTom Peters at Great Lakes Broadcasting Conference
Tom Peters at Great Lakes Broadcasting Conference
 
Tom Peters at Quinnipiac & Miller Agency (Long)
Tom Peters at Quinnipiac & Miller Agency (Long)Tom Peters at Quinnipiac & Miller Agency (Long)
Tom Peters at Quinnipiac & Miller Agency (Long)
 
Tom Peters at Quinnipiac Leadership Forum, Hamden, CT
Tom Peters at Quinnipiac Leadership Forum, Hamden, CTTom Peters at Quinnipiac Leadership Forum, Hamden, CT
Tom Peters at Quinnipiac Leadership Forum, Hamden, CT
 
Tom Peters at Miller Agency, Hamden, CT
Tom Peters at Miller Agency, Hamden, CT Tom Peters at Miller Agency, Hamden, CT
Tom Peters at Miller Agency, Hamden, CT
 
Tom Peters at Property Loss Research Bureau, Orlando
Tom Peters at Property Loss Research Bureau, OrlandoTom Peters at Property Loss Research Bureau, Orlando
Tom Peters at Property Loss Research Bureau, Orlando
 
Tom Peters at International Institute for Research in Lisbon
Tom Peters at International Institute for Research in LisbonTom Peters at International Institute for Research in Lisbon
Tom Peters at International Institute for Research in Lisbon
 

Kürzlich hochgeladen

Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyHanna Klim
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsIntellect Design Arena Ltd
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 

Kürzlich hochgeladen (20)

Anyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agencyAnyhr.io | Presentation HR&Recruiting agency
Anyhr.io | Presentation HR&Recruiting agency
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Upgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking ApplicationsUpgrade Your Banking Experience with Advanced Core Banking Applications
Upgrade Your Banking Experience with Advanced Core Banking Applications
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 

The Marti & Margaret Show

  • 1. Coming to a Bookstore Near You the marti & margaret show
  • 2. PrimeTime Women Marti Barletta (January 2007)
  • 3. “ Older people have an image problem. As a culture, we’re conditioned toward youth. … When we think of youth, we think ‘energetic and colorful’; when we think of middle age or ‘mature,’ we think ‘tired and washed out.’ And when we think of ‘old’ or ‘senior,’ we think either ‘exhausted and gray’ or, more likely, we just don’t think. … The financial numbers are absolutely inarguable — the Mature Market has the money . Yet advertisers remain astonishingly indifferent to them. …” —Marti Barletta, PrimeTime Women
  • 4. BoomerBucks! Boomer turns 50: every 7 seconds. 2009: majority of U.S. households headed by someone over 50. 2006-2016: U.S. population up 22.9 million; 22.1 million in over-50 group. 2006: 1 in 5 adults is F, over 50. Women between 50-70 who are single: 35%. Age 45-54: highest average income, $59, 021 (national average is $42,209). FASTEST GROWING INCOME CATEGORY: WOMEN, 55-64 (4X men in same category). Women, age 60-64: 50% still in workforce. Highest net worth: families, 55-64 ($182,000). People over 50: 70% to 79% of all financial assets; 80% of all savings accounts; 62% of all large Wall Street asset accounts; 66% of $$ invested in the stock market. Age 50+: 29% of population, 40% of total consumer spending, 50% of discretionary spending. Next 2 decades: BOOMERS WILL INHERIT $14 TRILLION-$25 TRILLION (“largest intergenerational transfer of wealth in history”). —Marti Barletta, PrimeTime Women
  • 5. “ One particularly puzzling category of youth-obsession is the highly coveted target of men 18-34, and it’s always referred to as ‘highly coveted category.’ Marketers have been distracted by men age 18-34 because they are getting harder to reach. So what? Who wants to reach them? Beyond fast food and beer, they don’t buy much of anything. … The theory is that if you ‘get them while they’re young, they’re yours for life.’ What nonsense !” — Marti Barletta, PrimeTime Women
  • 6. “ Fifty-four years of age has been the highest cutoff point for any marketing initiative I’ve ever been involved in. Which is pretty weird when you consider age 50 is right about when people who have worked all their lives start to have some money to spend.” —Marti Barletta, PrimeTime Women
  • 7. 55-64 vs 25-34 E.g.: New cars & trucks: 20% more spending. Meals at full-service restaurants: +29%. Airfare: +38%. Sports equipment: +58%. Motorized recreational vehicles: +103%. Wine: 113%. Maintenance, repairs and home insurance: +127%. Vacation homes: +258%. Housekeeping & yard services: +250% to +500%. Source: Marti Barletta, PrimeTime Women
  • 8. Average # of cars purchased per household, “lifetime”: 13 Average # of cars bought per household after the “head of household” reaches age 50: 7 Source: Marti Barletta, PrimeTime Women
  • 9. Women Household spending: 80% Investment decisions: 53% Home improvement purchase decisions: 80% New cars: 60%+ Computers: 60% Managers and professionals, overall: 51% New businesses started: 70% * (*Women-owned businesses as a share of all new businesses: Employee growth, 3X; Sales growth, 4X.) Source: Marti Barletta, PrimeTime Women (2007)
  • 10. How She Does It Margaret Heffernan (January 2007)
  • 11. “ The growth and success of women-owned businesses is one of the most profound changes taking place in the business world today.” —Margaret Heffernan, How She Does It
  • 12. U.S. firms owned or controlled by Women: 10.6 million ( 48% of all firms) Growth rate of Women-owned firms vs all firms: 3X Rate of jobs created by Women-owned firms vs all firms: 2X Ratio of total payroll of Women-owned firms vs total for Fortune 500 firms: >1.0 Ratio of likelihood of Women-owned firms staying in business vs all firms: >1.0 Growth rate of Women-owned companies with revenues of >$1,000,000 and >100 employees vs all firms: 2X Source: Margaret Heffernan, How She Does It