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The most worrisome phase of e-commerce website owner comes when customer abandons their cart. It is a common habit of
many Indian shoppers where people for some reason add products to their cart but do not checkout at one go or at all. Some look
out for various options in other sites, comparing product quality, price etc. Many move it to the wish list to check the availability
of it later. All these behavioural traits of a customer makes us to find solutions to make the process to checkout more seamless
thus increasing the sales conversion rate. There are many ways to optimise the checkout page and website to lure shoppers to
checkout what they have added in the cart seamlessly.
Throw lucrative offers and let people know
the exclusiveness of the product like how
many people watched the product, reviews,
items left in the shop, discounts etc.
Be sure to provide the details of the product with pictures
from different dimensions so that it becomes easy for
customers to make decision about purchasing it.
Show the progress of the process
clearly.
Make registration optional and a
value added process.
BUY
O
NLINE
SHO
P
TIPS
TO INCREASE
E-COMMERCE
CHECKOUT
CONVERSION
Helping Small Businesses Grow
www.biz2credit.in
1800-3002-0653
/@Biz2CreditIndia /+Biz2creditIn /Biz2Credit India /@Biz2CreditIn /Biz2Credit India /Biz2CreditIndia
Show the checkout progress clearly and
make an option to add the product in
wishlist if they are unable to checkout at
the given time.
Have proper edit/back button for the ease
of progressing and let people add on or
remove products from cart easily.
Let them know the availability of the product whether
they are in store or not. Also about the extra charges if
any are there like delivery charges etc.
Seller details.
Reviews of the product etc.
If possible provide live chat options so that you can help
them purchase the best possible option soon.
Provide subscribers with some value
added service like cash back to the
account of the shopper or to the wallet if
the site has any.
Provide some extra discount to the
registered users.
Layout forms with relevant fields
only.
While checking out avoid asking same
information repeatedly. If customers are
registering on the site with mobile number
or email id, save their information but
make it optional.
Provide an option to edit during future
checkouts.
Include trust factors in the website
especially during transaction
gateway.
With people filling in their financial details
to checkout, it is very important to assure
the customers of their information’s
security.
Make sure you provide the details of
secured transaction throughout the process
of checkout.
SHOP
ONLINE
Showcase the complete payment
summary with proper details of
taxes and delivery charge
included.
Don’t have any hidden amounts from customers.
It’s better the showcase the delivery charges
included with the product details itself.
Provide coupons and showcase how much
customer has saved in summary.
Layout proper shipping, return and
cancellation policy.
After raising the invoice of the products
purchases, provide clear information about
product’s return or cancellation policy.
Provide proper refund policies.
Provide customer service assistance number
for further support.
Provide proper information of logistics to track
the shipment.
E-COMMERCE

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Tips to Increase eCommerce Checkout Conversion

  • 1. The most worrisome phase of e-commerce website owner comes when customer abandons their cart. It is a common habit of many Indian shoppers where people for some reason add products to their cart but do not checkout at one go or at all. Some look out for various options in other sites, comparing product quality, price etc. Many move it to the wish list to check the availability of it later. All these behavioural traits of a customer makes us to find solutions to make the process to checkout more seamless thus increasing the sales conversion rate. There are many ways to optimise the checkout page and website to lure shoppers to checkout what they have added in the cart seamlessly. Throw lucrative offers and let people know the exclusiveness of the product like how many people watched the product, reviews, items left in the shop, discounts etc. Be sure to provide the details of the product with pictures from different dimensions so that it becomes easy for customers to make decision about purchasing it. Show the progress of the process clearly. Make registration optional and a value added process. BUY O NLINE SHO P TIPS TO INCREASE E-COMMERCE CHECKOUT CONVERSION Helping Small Businesses Grow www.biz2credit.in 1800-3002-0653 /@Biz2CreditIndia /+Biz2creditIn /Biz2Credit India /@Biz2CreditIn /Biz2Credit India /Biz2CreditIndia Show the checkout progress clearly and make an option to add the product in wishlist if they are unable to checkout at the given time. Have proper edit/back button for the ease of progressing and let people add on or remove products from cart easily. Let them know the availability of the product whether they are in store or not. Also about the extra charges if any are there like delivery charges etc. Seller details. Reviews of the product etc. If possible provide live chat options so that you can help them purchase the best possible option soon. Provide subscribers with some value added service like cash back to the account of the shopper or to the wallet if the site has any. Provide some extra discount to the registered users. Layout forms with relevant fields only. While checking out avoid asking same information repeatedly. If customers are registering on the site with mobile number or email id, save their information but make it optional. Provide an option to edit during future checkouts. Include trust factors in the website especially during transaction gateway. With people filling in their financial details to checkout, it is very important to assure the customers of their information’s security. Make sure you provide the details of secured transaction throughout the process of checkout. SHOP ONLINE Showcase the complete payment summary with proper details of taxes and delivery charge included. Don’t have any hidden amounts from customers. It’s better the showcase the delivery charges included with the product details itself. Provide coupons and showcase how much customer has saved in summary. Layout proper shipping, return and cancellation policy. After raising the invoice of the products purchases, provide clear information about product’s return or cancellation policy. Provide proper refund policies. Provide customer service assistance number for further support. Provide proper information of logistics to track the shipment. E-COMMERCE