SIP REPORT

1. OF
Vivo
SUBMITED BY:
BISMAY RANJAN SWAIN
ROLL NO: 1406258032
UNDER THE GUIDENSE OF:
INTERNAL GUIDE: EXTERNAL GUIDE:
MR. VARUN AGARVAL MR. SATYAKAM PANDA
(MARKETING) (EVENT MANAGER)
SUBMITED TO:
BIJU PATNAIK INSTITUTE OF INFORMATION TECHNOLOGY AND MANAGEMENT STUDIES
UNDER BIJU PATNAIK UNIVERSITY
(2014-2016)

2. INTERNAL GUIDE CERTIFICATE
This is to certify that BISMAY RANJAN SWAIN, pursuing MBA 2015 from BIITM BHUBANESWAR,
bearing ROLL-NO: 1406258032 has successfully completed her dissertation project report on “BTL
ACTIVITY OF vivo” under my guidance for partial fulfillment of his MASTER IN BUSINESS
ADMINISTRATION FOR THE SESSION (2014-2016)
This is an original work done by her and this project report has not been submitted to any other Institute
University for the award of any degree.
PLACE: Bhubaneswar SIGNATURE:
DATE: Varun Agarwal

3. EXTERNAL GUIDE CERTIFICATE
This is to certify that BISMAY RANJAN SWAIN, pursuing MBA 2015 from BIITM BHUBANESWAR,
bearing ROLL-NO: 1406258032 has successfully completed her dissertation project report on “BTL
ACTIVITY OF vivo” under my guidance for partial fulfillment of his MASTER IN BUSINESS
ADMINISTRATION FOR THE SESSION (2014-2016).
This is an original work done by her and this project report has not been submitted to any other Institute
University for the award of any degree.
PLACE: Bhubaneswar SIGNATURE:
DATE: Satyakam Panda

4. DECLARATION:
I hereby declare that this summer project report titled “BTL activities of vivo” satisfaction of
vivo customer in “BHUBANESWAR.” is the result of my own effort in the training which I did as a part of
the curriculum, for the fulfillments of MASTER IN BUSINESS ADMINISTRATION (MBA). It has not
been duplicated from any other earlier works and all information provided in this report is genuine.
This report is submitted for the partial fulfillments of MBA program. It has not been
submitted to any other university or for any other degree.
Date: BISMAY RANJAN SWAIN
MBA (MARKETING)
BIITM BBSR

5. ACKNOWLEDGMENT
I have benefited a lot from project during the third term of our Course MBA. This project has
been a rewarding knowledge. I have got into the various aspects of vivo by analyzing various information
sources on the work field and internet.
I take this opportunity to acknowledge the invaluable assistance of those People who helped me in
successful completion of this project and also express my special thanks to Mr. Varun Agarwal (Marketing
Faculty Guide) and Mr. Satyakam Panda (Event Manager of vivo) who provided me an opportunity to do
this project.
Last but not least I express my thanks to all the person and friends who always encourage me and provided
me support at all times. And I am also grateful to my parents for providing me the continuous support which
helped me to fight against all odds.

6. TABLE OF CONTENTS
 TITLE PAGE
 INTERNAL GUIDE CERTIFICATE
 COMPANY CERTIFICATE
 AKNOWLEDGEMENT
 DECLARATION
CHAPTER 1: INTRODUCTION….………..
 OBJECTIVE OF THE STUDY
 SCOPE OF THE STUDY
CHAPTER 2: PROFILES……………
 vivo PROFILE
 HISTORY OF vivo
 HISTORY OF vivo IN INDIA
 VISION & MISSION OF vivo
CHAPTER 3:
 COMPETITORS
 SWOT ANALYSIS
CHAPTER 4:
 MARKET SHARE
 MARKET SEGEMENTION

7. CHAPTER 5:
 PRODUCT MIX
 PROMOTION MIX
CHAPTER 6:
 BTL ACTIVITIES
CHAPTER 7:
 RESERCH METHODLOGY
 DATA ANALYSIS
CHAPTER 8:
 FINDINGS AND SUGGESTION
CHAPTER 9:
 LEARNINGS AND CONCLUSION
CHAPTER 10:
 BIBLOGRAPHY

8. CHAPTER-1
INTRODUCTION

9. INTRODUCTION I
In this 21ST century smart phone became an very essential part of human life. All the age group
and different sex uses smart phones in their daily life, ‘Mobile phones became’ an important part of human
life.
Now days we can see a drastic change in mobile industry. Mobile phones started with many new features,
and now it reaches the era of Smartphone’s. Smartphone’s bring a new revolution in human life which
makes life more efficient and effective.
Smart phones gain huge popularity because of its feature and facility provided to the people. Now
through smart phone we can do our personal as well as professional task effortlessly and cost effectively. It
provides facilities like Internet, Video calling, Social networking, E-mail, Huge storage capacity ,HD
camera facility, Easy asses to web pages, MS office packages, Ticket booking facilities and many more
which can make life more easy and interesting.
Therefore now a day the Smartphone market is booming. There are many mobile Phone companies
establishing themselves globally as a result competition is more in market. Companies give more emphasis
on High quality and technology with affordable price.
There are companies like Apple i phone, Blackberry, Samsung , Microsoft like company’s titan
their roots in the smart phone industry. But new companies like HTC, Micromax, Intex, Lenovo etc give
healthy competition to the existing brands by new features and technologies in economical price.
A new company which enters into the market and grab the attention quickly through its unique
feature and new technology. The company is “vivo smart phone”.

10. This multinational brand has everything that is needed for success in the industry. The USPs of
this company are healthy management, HiFi features ,distribution channel, interesting way of promotion,
innovative thinking, quick after sales service ,friendly environment ,Greeter working condition, quality
product, Satisfactory managerial policy, appreciation of work, quick after sales service etc.
OBJECTIVE OF THE STUDY:
My project entitled “BTL activities of vivo” aims at studying the scope of vivo smart phone in the
Bhubaneswar Market.
The objective of doing this project is defined as under:
 Generating leads for the sales force or retail network.
 Improving the effectiveness of other forms of customer communication.
 Raising awareness of a company, product, or service among clearly identified customers and
prospects.
 Maintaining effective contact and building relationships with customers and prospects.
SCOPE OF THE STUDY:
. To achieve the above objective I have not restricted my study to just BTL activities of vivo smart
phones. In order to study about the smart phone business in India, and to understand the scope that BTL
activities of vivo has in this business, I have extended my project to do a detailed study of Smart phone
market of the competitors of vivo. Through a comparative study between the competitors and vivo smart
phone, I could arrive to a conclusion of the scope of BTL activities of vivo.

11. LIMITATIONS:
To make mistake is human nature and I’m no exception. I have tried to make this project
approachable and helpful for the company, but at the same time I accept the occurrence of intermittent
mistakes and do accept them sincerely.

12. CHAPTER-2
PROFILES

13. vivo PROFILE:
(The brand logo of vivo is in sky-blue.)
The mobile phone industry has entered the era of smart phones; consumers now have quite
different views and demands of mobile devices. In this context, BBK have started a new mobile phone brand
“vivo” for smart phone era, which is their promotion focus over the years to come. BBK is a corporate
brand, which has carried years of reputation for reliable quality and strong manufacturing capability serving
new brand vivo.
Vivo specializes in creating smart user-friendly products with exceptional sound quality and a
trendy appearance for young and fashionable generation. Creating new surprises and pursuing excellence are
hallmarks of vivo brand.
It takes ages to gather dots to build up your reputation and establish a brand, which bears our
corporate dedication to superior product performance, fine service quality, and commitment to customer
satisfaction. The vivo brand provides us with an opportunity to build a brand-new corporate image. To this
extent, we shall do what is right and do them well, and stay on track along the way.

14. COMES FROM vivo
The word “vivo” comes from Ancient Latin and Italian. It was from 600 B.C to 600 A.D., when
great heroes like Caesars and Octavian made great achievements; and to express their respect to these
heroes, many Roman citizens gathered in front of the Senate and hailed with flowers, when they could not
help but making “[‘vi:vəu]” sounds, which helped people then to establish the adjective—vivo.
In modern times, with the Italian opera getting more and more popular, we feel it is quite hard
to express our amazement and compliment of masterpieces by music masters like Verdi and Puccini.
Therefore, the word vivo has been employed, which adds implications like likeness and vitality of
outstanding arts to the word vivo.
In short, vivo does not only convey “dynamics and vitality”, but also expresses our heart-felt
respect to heroes, masterpieces and the like. Its primitive but concise pronunciation is the very first response
we have the minute we witness the birth of newborns or occurrence of great events.

15. HISTORY OF VIVO
 Vivo smart phone company is started by BBK which is a Music Phone company.
 Vivo is a China based smart phone company which founded in 2009 by Shen wei. The headquarter is
Situated at Dongguan, Guangdong, China. The parent company of vivo is BBK electronics.
 Registered in 2009 and listed in 2011, vivo's brand has been verified in more than 100 countries and
regions around the world until 2015. The year of 2015 marks the full launch of international
exploration. The first group of overseas markets includes India, Thai, Malaysia and Indonesia.
 It is a 50-50 joint venture between Petugal telecom and Telephonica Mobiles. It is a premium brand
in China. It has 40% of market share in china.

16. INDIAN HISTORY OF vivo:
It enters into India in 2014 December with the name of world slimmest phone X5 MAX. Its
head office is in Delhi. Very soon vivo will be manufactured in India as the construction is already started in
Gurgaon Delhi. vivo launch its product in Bhubaneswar in 12th of March 2015.With in three months it
achieve 21% of the market share in Bhubaneswar and it is targeting acquire 6 to 7 % of Indian market with
in the year of 2017 .
(world slimmest phone x5max i.e.4.75mm)

17. MISSION:
 FOR CONSUMER: TO Provide quality product and services.
 FOR EMPLOYEE: Create a harmonious working atmosphere of mutual respect.
 FOR BUSINESS PARTNER: Provide fair, reasonable and mutually beneficial Cooperation
platform.
 FOR SHAREHOLDERS: Use their invested capital to have higher than average Social return.
CORPORATE VISION:
 To become a healthy world–class enterprise for long.
CORE VALUE:
 Obligation, integrity, team spirit, superior quality, sustained learning and customer orientation.

18. ADVANCED R&D SYSTEM:
We have taken independent research and development, and technical innovation as key
approaches to enhance our core corporate competitiveness since establishment, with considerable investment
in building up R&D centers to specialize in research and development of electronic information products.
We have established R&D centers in Meilin, Shenzhen and Changan, Dongguan, Guangdong,
China, responsible for research and development of mobile phone products. Currently, the R&D centers
provide jobs to 800 R&D and designing personnel, and have become medium-scale full-time mobile
communication R&D institutes.

19. CHAPTER-3
COMPETETIORS

20. COMPETETIORS
COMPETETIORS: The major competitors of vivo smart phones are Miramax, Samsung, Sony, HTC,
LG etc.
SWOT ANALYSIS OF vivo AND HIS COMPETITORS
STRENGTH
vivo OUR COMPETETIORS
Innovative features diverse product line
Fun touch operating system Brand advantage
Better sale service Horizontal integration
Better promotion and sales team Distribution network
WEAKNESS
vivo COMPETETIORS
Limited product line Joint venture enterprise and integration
Less credibility Low end segment
High range price less effective distribution channel
New to the industry Handset is not core competence

21. OPPORTUNITY
VIVO COMPETETIORS
More no of potential customer 4G handset market
Huge market Rural market
THREATS
VIVO COMPETETIORS
Strong competition Global economic crisis
Perception of the customer Strong competition
Other smart phone companies

22. CHAPTER-4
MARKET SHARE
AND
MARKET SEGMENTION

23. MARKET SHARE IN YEAR- 2015
COMPANY % OF SHARE
SAMSUNG 24.40%
LG 4.5%
LENEVO 6.5%
XIAOMI 4.5%
APPLE 17.90%
Vivo 4%
HUAWEI 5.1%
OTHERS 33.1%
24%
5%
7%
4%
18%
4%
5%
33%
% OF SHARE
SAMSUNG LG LENEVO XIAOMI APPLE Vivo HUAWEI OTHERS

24. MARKET SEGEMENTION
GEOGRAPHIC SAGEMENTATION:-
Urban cities like Bhubaneswar, Cuttack, Puri, Rourkela and Berhmpur etc.
PSYCHOGRAPHIC SEGEMENTATION:-
Social class - Middle class, lower-middle, upper-middle, upper-class, lower-upper, upper-upper.
Life style - Students, Corporate people, Office persons etc.
Personality - Ambitious, Smart and Stylist people.
DEMOGRAPHIC SEGMENTATION
On the basis of age And income
AGE OCCUPATION MODEL
18-30Yr Below 10,000 Y11,Y15,Y22,Y28
22-30Yr 10k-20k Y28,X3S
26-35 15k-25k X3S,XSHOT
30-40 25k-40k XSHOT,X5MAX,X5MAX PRO

25. BEHAVIORAL SEGEMENTATION:
Loyalty status-
o Split loyal-buy 2or 3 brands
o Shifting loyal-shift one brand to another
o Switcher-no loyalty to any brand
User status - Potential user, first time user, regular users.
Usage rate - Medium, heavy product users.
Benefit-Easy access and new features.
Attitude- Positive , Enthusiastic, Indifferent.
PRODUCT POSITIONING:-
Vivo creates smart products that have excellent appearance, professional acoustic fidelity, extreme
video display, and joyful experience for vigorous, young and fashionable urban main stream groups. vivo
dare to pursue perfection and constantly create surprise.

26. CHAPTER-5
MARKETING MIX
&
PROMOTION MIX

27. MARKETING MIX
The set of controllable tactical marketing tools –Product, Price, Place and Promotion – that the company
blends to produce the response it wants in the target market.
PRODUCT:-
vivo have eight products Among them four are’ Y’ series and four are ‘X’ series .The products are
Y11, Y15, Y22, Y28, X3S,X shot,X5max,x5max pro .Now vivo introduce its new phone V1 under V series.
FEATURES OF THE PRODUCT:-
 Slim Body
 Hi-Fi Player
 Smart Wake
 Super Screen Shot
 Beautiful Sounds in Hi-Fi 2.0
 Professional camera
PRICE:-
Vivo offer its product under different price range. As it’s a premium brand in china so it gives its
Product in premium rate as well as offer premium quality. So vivo product range starts from Rs.5990 and
end with Rs.30990.

28. PRICE CHART:-
PLACE:-
Currently vivo offered its product in Bhubaneswar, Cuttack, Puri, Berhmpur and plan to launch at
many different cities of Odisha very soon.
PROMOTION:
Vivo has uses various promotional assets to promote their product in a smart and, innovative way.
These promotional assets like ARC gate ,movable mascot, fixed mascot ,canopy, standy, dummy phones,
posters, Danglers, GSBs (Glow Sign Board), Tents, umbrella, Leaflets in shop and out shop branding .
‘x’ series ‘y’ series
MODEL
NAME
MRP MOP MODEL
NAME
MRP MOP
X3S 15990 14990 Y11 6990 5990
XSHOT 20990 19990 Y15 8990 7990
X5MAX 30990 29990 Y22 9990 8990
X5MAX PRO 29980 28980 Y28 10990 9990

29. PROMOTION MIX
PROMOTIONAL ACTIVITIES
Sales promotion a key ingredient in marketing campaigns consists of a collection of incentive tools, mostly
short term, designed to stimulate quicker or greater purchase of particular products or services by customers.
Promotional activities play a key role in the entire marketing effort being carried out by Company. These
promotional activities generate more sales as well as create a good image of the product in the mind of the
customer.
The promotional tools used by company for its marketing activities are
 Point of sale display
 Incentives to retailers
 Sales promotion through sponsoring special events
 Advertising
Advertising
Sales
Promotion
Direct
Marketing
Personal
Selling
Public
Relation

30. POINT OF SALE DISPLAY
“There are many ways to communicate with consumers at the point of sale. In-store advertising includes
shopping carts, cart straps, aisles and shelves. The appeal of the point of sale advertising lies in the fact that
in many categories consumers make the bulk of their final decision regarding purchase in the shop.”
This is particularly true for those brands which have very low customer loyalty. Smart
phone is one such product in which most of the time buying decision is made at the spur of the moment
based on the brand which is readily available and catches the eye of the customer. For this reason company
invest heavily in this category by supplying the shop owners with stands so that they can keep the bottles
outside on those stands so that customers have an eye contact with them as he/she is entering the shop.
INCENTIVE TO RETAILERS
Another method of sales promotion being used by companies by running special incentive schemes for
retailers. This type of promotional strategy is conducted mainly during the peak season.
ADVERTISING
A very important part of advertising is to decide the medium of advertising and how much to spend on each
medium.
The different mediums used by Pepsi are:
 TV
 Hoarding
 Newspaper/Magazines
 Product of sales material(painting, glow signs, D. Board)

31. Five “M” of advertising:
DISTRIBUTION CHANNEL OF VIVO
Distribution:-Distribution is the process of moving a product from its manufacturing source to the
customers with the help of intermediaries.
Distribution channel:-It is the set of interdependent organizations involved in the process of making a
product or service available for use or consumption. It is the way products and services get to the end-user,
the customer.
For every company distribution channel plays very important role. A stronger the distribution
channel increases the sales, attracting customer, increase company goodwill on the other hand avoid channel
conflict.
 vivo has a very strong distribution channel. vivo uses a Three-level channel that consists of Regional
office, Distributer and Retailor.
MISSION
What are the
advertising
objectives?
MONEY
How much can
be spent?
MESSAGE
What message
should be
sent?
MEDIA
What media
should be
used?
MEASUREMENT
How should the
result be
evaluated?

32. DISRIBUTION CHENNEL
Company stock
Regional office
Distributor
Retailor
Customar

33. CHAPTER – 6
BTL ACTIVITIES

34. IMPACT OF BTL ACTIVITIES ON VIVO SMART PHONE
 Below the line marketing (BTL) is the ability to tailor their messaging in more personal manner to
audience.
 It is a targeted approach.
 To reach consumers directly through alternative forms of marketing
OBJECTIVES
 Encouraging purchase of larger-sized units, building trial among nonusers
 Attracting switchers away from competitors’ brands
 Short-run sales impact as well as long-run brand equity effects
 encouraging off-season buying
 encouraging stocking of related items
 offsetting competitive promotions
 building brand loyalty, and
 support of a new product or model
 Encouraging more prospecting
How BTL activity relate to marketing
 Examples: distribution of pamphlets, stickers, promotions, brochures etc…
 Involve product demos & samplings at busy places like malls and market places or at any event.
 Ensure recall of the brand while at the same time highlighting the features of the product.

35. BELOW THE LINE (BTL) ADVERTISING
 Direct mail marketing
 Product demo
 Event marketing
 Promotional marketing
DIRECT MAIL MARKETING
Below the line advertising also focuses on direct mail marketing and e-mail marketing, often using
highly targeted lists of names to maximize response rates.
PRODUCT DEMO
It could also involve product demos at busy places or residential complexes.
EVENT MARKETING
Various companies sponsor sport events to promote their brand so vivo also sponsor various sport
events like cricket match, special occasion etc.to promote their product and also give a prize to winners in
this event.
PROMOTIONAL MARKETING
Promotional marketing is the use of any special offer intended to raise a customer’s interest and
influence a purchase, and to make a particular product or company stand out among its competitors
promotional materials can exist as a part of direct marketing, like mail or email materials that include
coupons.

36. Me and our team mates promotional work in Bhubaneswarwith the help of BTL
activities
As mentioned on the above that every zone have one one promotion team which covers the
respective outlets. The daily works of the promotional team are;
 From the beginning of the day they take their photo on the field and post it on the vivo promotional
group created in whatsapp for attendance.
 Then we setup promotional tools like Arc gates, fixed mascots counters and dummy phones for out
shop demonstration. Our main motive is to increase brand awareness and brand knowledge which
leads to boost sales in the outlets. We convince customers by interacting them and make them aware
about our product features and price of the product.
 We visit different outlets and analyze their demand as well as analyze the need of the customer by
interacting with them and solve the queries.
 We mostly focus on our own road branding. We did our branding with GSBs(glow sign
boards),Posters, Arc Gates and Mascots. we did our in shop brandings by 360 degree branding,
Dummy sets, Danglers, Posters, Stickers on racks, Product demonstration table etc.

37.  We organize a weekly mascot rally with movable mascot which grabs more customer attraction as
this kind of promotional activity is so interesting and new in the market. We perform tasks in
movable mascot apart from that we distribute pamphlets with full product specification. People take
picture with the mascot and anyhow they get a memory about the brand and the product and that
reflects in the time of purchasing phones; and at least for once the asked for vivo and then out
ISD(in shop demonstrator) do the rest and sale the phone. So by this way promotion boost sales.

38. (Movable mascot)

39.  We have also done activities in crowed areas like SUM hospital, Market building, Khandagiri,
Bigbazar, BIITM college etc.
(Some Events)

40.  The main purpose of all the promotional activity is to boost sales. And we are advised that take
picture of sales in which we had contribute our effort and we did it excellently. During my
internship I along with other interns have sold many phones and learn selling tricks.
(Sales with our effort)

41. CHAPTER – 7
DATA ANALYSIS

42. DATA ANALYSIS
Once we got the data, the next step was to analyze it. MS EXCEL were used for this part. Variables
were created corresponding to the questions and all the responses were filled in the sheet. SPSS
tools such as frequency, crosstabs and EXCEL tools such as bar, pie & scatter charts were used
to analyze the data.
HOW MUCH SALES GROWING IN 5 MONTHS AT BBSR
0
200
400
600
800
1000
1200
1400
1600
1800
2000
MARCH APRIL MAY JUNE JULY
SALES (IN UNITS)
SALES (IN UNITS)
MONTH SALES (IN UNITS)
MARCH 623
APRIL 846
MAY 1012
JUNE 1564
JULY 1782

43. SOURCES OF INFORMATION
source of
info
INFO. REACH
TO CUSTOMER
TV Ads 20%
Print Ads 10%
Internet Ads 10%
Hoardings&
banners 28%
campaigns/
Canopies 20%
friend/family 12%
0
5
10
15
20
25
30
INFO. REACHTO CUSTOMER
INFO. REACH TO CUSTOMER

44. Analyzing the effectiveness of ATL and BTL activities ‘in vivo”
S0URSES OF INFO. ACTED AS THE
MOST CRUCIAL
FACTOR
EFFECTIVENESS
(in %_)
ATL 180 41 22.77
BTL 145 103 71.03
WORD OF MOUTH 192 90 46.87
Show in a graph
0
20
40
60
80
100
120
140
160
180
200
ATL BTL Word of mouth
180
145
192
41
103
90
22.77
71.03
46.87
no.ofrespondents
source of info most crucial factor effectiveness (in %)

45. HOW MUCH SALES WITH THE HELP OF PROMOTIONALACTIVITIES
DIRECT MARKETING
30%
ATL
10%
BTL
20%
SALEA PROMOTION
25%
BRANDING
ACTIVITY
15%
EFFECT ON SALES
ACTIVITIES EFFECT ON SALES
DIRECT MARKETING 30%
ATL
10%
BTL 20%
SALEA PROMOTION
25%
BRANDING ACTIVITY 15%

46. CHAPTER – 8
FINDINGS
AND
SUGGESTION

47. FINDINGS
 Hoardings are not provided to all the outlets.
 Leaflets are not available all the times.
 Stock is not available in all the zones.
 Dealers are happy with vivo products. They got the products by the company at the time due to good
distribution channel.
SUGGESTIONS
 There should be sufficient stocks provided to all the outlet as per the customer requirement.
 The distribution channel should be improved.
 There should be more promotional activities done in the public area.
 The ad campaign should be made with the brand ambassadors.
 New ideas should be implemented to grab customer attention.
 vivo should be start EMI service for those customers who need.
 Vivo should launch tablets to motivate the customers.

48. CHAPTER – 9
LEARNINGS
AND
CONCLUSION

49. LEARNING’S:-
I had lot many things after working two months in vivo smart phone. I have all the theoretical
knowledge in marketing but don’t know how this will be implemented practically in the field, but after
working two months in vivo Smartphone I had learned all those things, such as :-
 How branding will be done?
 How promotional activities will be done?
 How all the events will be done?
 How to interact with different customers?
 How to push the customers to purchase our product?
 How to maintain a group?

CONCLUSION:-
 Since BTL is effective than ATL so vivo should reconsider its marketing strategy with higher
advertising money going for BTL (preferably in the proportion of their respective effectiveness).
 Setting up of canopies at commercial places,market place and mall will certainly show great
results.
 We can’t afford to neglect the importance of ATL activities, they may not be as effective but give
information to a larger population creating a brand awareness. As we have already seen, brand
awareness has a significant association with customer base.Print media presented a very poor
show and vivo should reconsider its plans of pouring in any significant amount of money in this
media. Rather, that money should wisely be used to set-up more number of Hoardings and
banners.
 Vivo is a china based smartphone company, but it provides better quality product with compare
to other china based smartphones. Vivo smartphone is popular for hifi features and funtouch OS.

50. CHAPTER – 10
BIBLOGRAPHY

51. BIBLIOGRAPHY
 Marketing Management , second revised edition; Plilip Kotler
 http://www.vivoglobal.com
 www.google.com
 www.wikipedia.com
 Microsoft office word 2007
 Microsoft Office excel 2007 help topics.