Introduction to Disciplined Entrepreneurship one hour workshop - slide deck #1 given at MISK Global Forum Workshop - Nov 16, 2017 - Riyadh Saudi Arabia
Introduction to Disciplined Entrepreneurship Workshop MGF Deck #1
1. 1
November 16, 2018
Bill Aulet
Managing Director,
Martin Trust Center
for MIT Entrepreneurship
Workshop on Disciplined Entrepreneurship:
Why be an entrepreneur? What does it take?
Why scale?
4. 4
But is there sufficient
understanding of the topic?
Hmmm….
5. DISCIPLINED ENTREPRENEURSHIP
What is Entrepreneurship?
5
The formation of a new venture that produces a
product (which includes in my definition an offering as
well) that creates some value for which your new
venture can capture some value to make it
economically sustainable.
6. DISCIPLINED ENTREPRENEURSHIP
Entrepreneurship
SME (Small Medium Enterprise)
Local Market Focus
Restaurants, Dry Cleaners, Services
IDE (Innovation-Driven Enterprise)
Global Market Focus
Products w/ Innovation at Core
• Δt is short
• Linear growth (capped)
• Less investment required
• Δt is long
• Exponential growth (uncapped)
• A lot of investment required
Further Refinement of this Definition
8. DISCIPLINED ENTREPRENEURSHIP
What Is Entrepreneurship?
Innovation
* Technology
essentials
* Knowledge of
science &
engineering
* Skills to develop
* Skills to build
Entrepreneurship
* Business
essentials
* Venture
engineering
* Knowledge to
frame decisions
* Skills to start
* Skills to grow
8
19. DISCIPLINED ENTREPRENEURSHIP
The Truth
• Relevant elements of a craft:
Accessible
Builders
Unique Products
Learnable
First Principles Exist But Don’t Assure Success
Apprenticeship
38. DISCIPLINED ENTREPRENEURSHIP
Benefits of Approach
Open
Comprehensive yet Practical
Integrated
Proven & Tested – To Stand the Test of Time
Sequential/Prescriptive
Creates Common Language for Knowledge Transfer and
Accumulation
38