The document discusses the rise of digital magazines and how CUSTMZ can be used to create them. It notes that digital magazines allow for rich media, interactivity, personalization, and tracking to better engage readers. CUSTMZ is presented as an easy-to-use platform that allows users to create digital magazines without technical expertise and gain insights into reader behavior. Examples of companies using CUSTMZ to create successful digital magazines are provided.

1. + Brave new New
world possibilities
CUSTMZ FOR
VACATURE
What can
CUSTMZ‟
CUSTMZ offer
CUSTMZ for
Your digital
answer magazine?
you
you?

2. + What are
Changing
Why do you
digital need a
environment
magazines? digital
Definition & magazine?
types
Brave new world
What can Your
CUSTMZ offer digital
you? magazine

3. +
It‟s a brave new world
out there…

4. +
Digital becomes leading
> ¾ Belgian population online
 Rise of the tablet
 Mobile internet

5. +
Social media rule
 750million on Facebook, 300 million on
Twitter, 79 million on LinkedIn
 New social media channels popping up
continuously
 E.g. Google+, Pinterest, etc.

6. +
Mad men no more…
 Content marketing replaces traditional
advertising
 ! Peer recommendation is considered
trustworthy by 78%, as opposed to 14% who
trust advertisements
 Earned media: relevance is crucial to get
attention and be liked/shared

7. +
Track to target to improve ROI
 Tracking is more important than ever
 Knowing who your audience is, allows you to
truly reach, bind and engage your various target
groups by offering them content that is relevant
to them
 Segment and personalise
 Addressing your (future)
customers as individuals
is the best way to improve
brand recognition
and loyalty

8. +
CRM becomes Social CRM
 Lifestyle data enhances transactional data
 Learn WHO your customers are and not only
WHAT they do
What does he/she like?
Who are his friends?
What does he/she share?
What does he/she search
for?
Where does he/she go?
What does he/she do?
Etc.

9. + What are Are digital
Why do you
digital
magazines
need a digital
magazines magazine?
A new medium the answer?
for a changing
New possibilities
marketing and
communication What can Your
CUSTMZ offer digital
environment you? magazine

10. +
The rise of digital magazines
 Current situation
 Digital magazines already play an important role
as part of the communication mix
Formats TOTAL B2C B2B B2E
Print magazine 42% 73% 33% 20%
E-mail newsletter 42% 67% 47% 13%
Digital magazine 18% 27% 13% 13%
Website 40% 47% 40% 33%
* Source: Smin, 2010 (Netherlands))

11. +
The rise of digital magazines
 Forecast
 Both brands & publishers foresee a significant
increase in the next years
Formats Developed Previsions
by agencies
Print magazine 46% 
Digital magazine on internet 26% 
Digital magazine on intranet 8% 
Digital magazine on iPad 8% 
Email - newsletter 27% -
* Source: Customer Media Trendonderzoek, 2011 (Netherlands)

12. +
But how do we define a „digital
magazine‟?
 According to the Audit Bureau of
Circulations (*):
 “The label „Digital Edition‟ will be used to
describe distribution of a magazine's content via
electronic means.”
?

13. +
What it is not or should not be…
A digital magazine≠ an online pdf
 Worst of both worlds: looses all the strength
print has to offer and uses none of the online
advantages
A digital magazine≠ adding digital elements
to the print version
 A solution that is neither lard nor pork
A digital magazine≠ a website
 Websites are fast-paced, built for
information, transaction, practical usage and do
not offer an „experience‟

14. +
What it really should be
A new medium to reach, bind and engage
(potential) customers
 Key elements
 Storytelling and (editorial) content that is
interesting, relevant and/or entertaining for
reader
 Attractive design to seduce readers
 Enhanced experience to bind readers
 Fully loaded with online advantages, i.e. rich
media, interactivity, measurability, personalisati
on, availability, etc.

15. +
Rich media
 Additional images, animation, audio and video
create a dynamic content and reinforce the
reader‟s experience

16. +
Interaction
 Built-in links assure a fast and easy connection
to the corporate website/intranet
 Integrated social media make it simple to share
content with friends, family or colleagues
 Direct response creates
„live‟ interaction

17. +
Tracking
 Built-in tracking tools allow to analyse on the
spot what people read (or not!)

18. +
Targeting
 Content is segmented to each target group and
messages get personalised

19. +
Multiplatform
 People can read a magazine when and how they
choose on their desktop, tablet or mobile

20. + What are Why do you
digital need a
magazines digital
CUSTMZ – magazine?
publishing needs
CUSTMZ‟ answer
meet marketing
needs Customise
What can Your
your
CUSTMZ offer digital
you? magazine
magazine

21. +
CUSTMZ in plain English

22. +
CUSTMZ is an easy-to-use
platform to create and manage
vibrant & state-of-the-art
digital publications…

23. +
Easy to add & edit content
 Text, visuals, videos and animations are easy to
add by non-developers or designers
 Content can be added and edited before, during
and after the design
RESULT
No specific profile needed to add and edit content
Various people can work on the same edition
simultaneously
One single platform to manage all your content

24. +
Rich media without development
 CUSTMZ makes building complex pages more
easy, cost-effective and accessible with the
components library
MEANING
Minimaldevelopment on your side
Focus can go to design content
Constantly updated with new features

25. + SHOWCASE
Create edit a magazine in CUSTMZ

26. +
CUSTMZ offers additional
advantages…

27. +
Built-in social media tools
 Share the entire publication or specific
elements via social media access
individual social media profile info
YOU CAN
Putas many social media buttons throughout the
publication as you like
Have your content spread – magazine, screen or
specific feature
Gain insights into customer needs and
behaviours by adding the lifestyle data they
share online to their behavioural data

28. +
Unprecedented insights
 Trackall traffic and reader behavior as well
as individual information
YOU CAN
Combine tracking info with behavioural data and
individual details
Learn what people are interested in (and not!)
Act on it to optimize your ROI ROA

29. + SHOWCASE
Tracking info in CUSTMZ

30. + SHOWCASE
Behavioural data in CUSTMZ

31. + SHOWCASE
Individual details

32. + SHOWCASE:
Select individual details for export to CSV

33. +
No-hassle segmentation
 Easilycreate a custom or alternative
version that triggers the specific interests
of the segment
JUST IMAGINE
Easy creation of multilingual versions or
alternative versions for specific segments
Targeted content: different call to
actions, different opening page, different
order,…
Future: instant segmentation in real time

34. +
Responsive design
 Deliverdigital publications across multiple
platforms devices
YOUR BENEFITS
Easily publish, segment, track and analyze to all
platforms and devices from the same CMS
Transform a Flash-pages desktop version to a
native app for iPad or choose for a html5-based
version

35. +
Cost-efficiency
 Softwareas a Service (SaaS) assures a
no-hassle and future-proof solution
MADE EASY
No software to install, download, upgrade and
manage
No hardware to purchase, scale and maintain
No costs from maintenance or upgrades
No hosting or bandwidth worries
Secure database management/improvement

36. +
Cases results

37. +
Bruce Almighty
 BruceAlmighty - the first digital magazine
created on CUSTMZ and available on
www.bruce.be
 889
visitors (from a database of
approximately 2.000 contacts)
 6.362page views (4.091 unique page
views)
 Average reading time of 7 minutes and 33
seconds

38. + SHOWCASE
Storytelling by using rich media

39. +
Best magazine
 Tour operator BEST tours chose a digital
publication filled with music, images, video and
interactivity to inspire and seduce readers to
travel with them, while simultaneously tracking
each reader's individual interests. This
ensures them that the content in the next
editions will be even more relevant and
targeted to each reader's preferences
 www.bestmagazine.be has been visited by
approximately 4.600 visitors generating 12.436
unique page views

40. + SHOWCASE:
Inspire, seduce learn about your readers

41. +
Kuoni magazine
 Kuonimagazine aims at shortening the path
from inspiration to action.
 The magazine is foremost a pull-to-web to
increase sales, but by offering redaers a
real experience and by integrating
interaction they also assure customer
loyalty and interest from prospects

42. + SHOWCASE:
Digital magazine as a pull-to-web

43. +
e-scoop
 SDWorx‟s goal is to reach HR-professionals in
order to claim market- and value leadership
 SDWorx uses a digital magazine as part of an
integral content approach, incl. a print
magazine, a blog, notification mails and a
LinkedIn-page
 Eachmedium answers to specific goals and is
developed separately to fully achieve its
potential while also optimising the interaction
between each channel

44. + SHOWCASE:
Integrated social media tools on various levels

45. + What are Why do you
digital need a
magazines digital
CUSTMZ is an magazine?
easy-to-use tool
CUSTMZ for you
to create
manage digital What can
Practical
Your digital
CUSTMZ offer
magazine?
info
magazines you?

46. +
Advantages
 Improve image + top-of-mind awareness
 Direct response + traffic to vacature.be
 Viral content on social networks
 Facebook and/or LinkedIn connections
 One click CV (with LinkedIn)
 Detailed analysis
 Database enrichment + segmentation

47. +
Roles
 Developer (ActionScript)
 Responsible for use and creating of components
 Designer (Flash)
 Responsible for design
 Editor (CMS)
 Responsible for content
 CUSTMZ support
 Available online

48. +
Timing
1. Connect to CUSTMZ CMS
 1 day
2. Training
 Editor designer: 1 day
 Developer: intensive training
3. Create magazine
 Gather content (text, video, animations, visuals)
 Design page with components
º Included in CUSTMZ
º Custom-made

49. +
Timing
4. Import CRM database
 1 day
5. Publish notify
 Depends on user‟s mailing system
6. Extract
tracking data and import into CRM
database
 1 day

50. Questions?
brigitte@custmz.com
+ Stay in touch
www.custmz.com
www.twitter.com/custmz
www.facebook.com/custmz