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Swachh Bharat or Swachh Bharat Abhiyan 
(Campaign Clean India) is a national level campaign by 
the Government of India covering 4041 statutory towns to 
clean the streets, roads and infrastructure of the country. 
This campaign was officially launched on 2 October 2014 
at Rajghat, New Delhi, where Prime Minister 
Narendra Modi himself wielded broom and cleaned a 
road. The campaign is India's biggest ever cleanliness 
drive and 3 million government employees and schools 
and colleges students of India participated in this event.
Mahatma Gandhi said 
“Sanitation is more important than independence”. 
He made cleanliness and sanitation an integral part of 
the Gandhian way of living. His dream was total 
sanitation for all.
The concept of Swachh Bharat is to pave access for every person 
to:- 
a.Sanitation facilities including Toilets, Solid and Liquid Waste 
Disposal Systems, village cleanliness 
and 
b.Safe and adequate drinking water supply. 
We have to achieve this by 2019 as a befitting tribute to Father of 
the Nation Mahatma Gandhi on his 150th. Birth anniversary.
The PM set an example for the country when he went 
to the Mandir Marg Police Station & cleaned the 
dirty area himself with a broom. He shared the video 
on social media and invited 9 other people to join the 
#MyCleanIndia movement.
The invitees of the PM for the Clean India movement including Mridula Sinha, Sachin 
Tendulkar, Baba Ramdev, Shashi Tharoor, Anil Ambani, Kamal Haasan, Salman Khan, 
Priyanka Chopra and Team Tarak Mehta ka Oolta Chashma showed strong support for the 
initiative &accepted the challenge on social media inspiring others to join the mission.
Prime minister said that people may 
laugh at him for talking toilets and 
cleanliness from the historic Red 
Fort but the cleanliness of public 
places, tourist destinations , temples 
and offices will be the priority of his 
government .
India is a home to 1.21 billion people, about one-sixth of the world’s population. 
The rural sanitation coverage in the country was as low as 1% at the beginning of 
the 1980s. With the launch of Central Rural Sanitation Programme (CRSP) in the 
year 1986 and the introduction of the Total Sanitation Campaign in 1999, the 
coverage rose to 22% as per 2001 census. According to the Census 2011, about 
72.2% of the Indian population in 16.78 crore households stay in around 638,000 
villages. Out of this, only 5.48 crore households (32.7%) had access to toilets 
which means that 67.3% of the rural households in the country still did not have 
access to sanitation facilities. Later as per the Baseline Survey, 2012- 2013, 
carried out by the Ministry through the States, 40.35% rural households have been 
found to have access to toilets. This Ministry goes by Baseline Survey data as this 
survey covers 100% rural population and also captures names of households with 
access and without access which Census 2011 does not share.
Census Data on Sanitation in Rural are as 
Households with access to Toilets 
Year % 
1981 1 
1991 9 
2001 22 
2011 32.70 
Households with access to Toilets 
Year % 
49th Round (1993-94) 14.20 
58th Round (2002-03) 23.70 
65th Round (2008-09) 34.80 
69th Round (2012-13) 40.60 
o Census Data 
o NSSO Estimations
What is the goal? 
By 2019, Gandhi’s 150th birth anniversary, 
every city, town and village is to be ‘clean’, 
that is, they will have pucca toilets for all, safe 
drinking water, waste disposal systems and 
clean roads & lanes
What will it cost? 
Estimated cost is humungous-in all, Rs.1.96 lakh cr, 
of which Rs. 1.34 lakh cr will be spent to build 11 
crore pucca loos in villages and Rs.62,000cr to build 
5.1 lakh community and public loos in urban areas. 
No budget given for toilet maintenance.
Who will fund all this? 
Now, that’s not very clear. Govt says it will spend 
Rs.14,623cr on urban toilets, but doesn’t divulge the 
figure for rural loos. Babus say the remainder will 
come from state govts, PPP projects and budgetary 
allocations over 5 yrs. Some PSUs & pvt companies 
have pledged financial support for the project.
What will happen on Thursday? 
Every minister and babu will take on the 
cleanliness project, many with broom in hand. 
Modi will lead the campaign. Most of central 
Delhi will be shut for motorists.
Organize different 
awareness 
programmes on 
cleanliness and 
sanitation 
Construction of 
toilets in schools 
and public places 
Programmes to 
eliminate open 
defecation
Make people 
aware about the 
health issues 
raised because of 
open defecation 
Solid and liquid 
waste 
management 
And take all these 
initiatives to the 
rural India also
Swachh Bharat abhiyan (Green and Clean City)
Swachh Bharat abhiyan (Green and Clean City)
Swachh Bharat abhiyan (Green and Clean City)
Swachh Bharat abhiyan (Green and Clean City)

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Swachh Bharat abhiyan (Green and Clean City)

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  • 3. Swachh Bharat or Swachh Bharat Abhiyan (Campaign Clean India) is a national level campaign by the Government of India covering 4041 statutory towns to clean the streets, roads and infrastructure of the country. This campaign was officially launched on 2 October 2014 at Rajghat, New Delhi, where Prime Minister Narendra Modi himself wielded broom and cleaned a road. The campaign is India's biggest ever cleanliness drive and 3 million government employees and schools and colleges students of India participated in this event.
  • 4. Mahatma Gandhi said “Sanitation is more important than independence”. He made cleanliness and sanitation an integral part of the Gandhian way of living. His dream was total sanitation for all.
  • 5. The concept of Swachh Bharat is to pave access for every person to:- a.Sanitation facilities including Toilets, Solid and Liquid Waste Disposal Systems, village cleanliness and b.Safe and adequate drinking water supply. We have to achieve this by 2019 as a befitting tribute to Father of the Nation Mahatma Gandhi on his 150th. Birth anniversary.
  • 6. The PM set an example for the country when he went to the Mandir Marg Police Station & cleaned the dirty area himself with a broom. He shared the video on social media and invited 9 other people to join the #MyCleanIndia movement.
  • 7. The invitees of the PM for the Clean India movement including Mridula Sinha, Sachin Tendulkar, Baba Ramdev, Shashi Tharoor, Anil Ambani, Kamal Haasan, Salman Khan, Priyanka Chopra and Team Tarak Mehta ka Oolta Chashma showed strong support for the initiative &accepted the challenge on social media inspiring others to join the mission.
  • 8. Prime minister said that people may laugh at him for talking toilets and cleanliness from the historic Red Fort but the cleanliness of public places, tourist destinations , temples and offices will be the priority of his government .
  • 9. India is a home to 1.21 billion people, about one-sixth of the world’s population. The rural sanitation coverage in the country was as low as 1% at the beginning of the 1980s. With the launch of Central Rural Sanitation Programme (CRSP) in the year 1986 and the introduction of the Total Sanitation Campaign in 1999, the coverage rose to 22% as per 2001 census. According to the Census 2011, about 72.2% of the Indian population in 16.78 crore households stay in around 638,000 villages. Out of this, only 5.48 crore households (32.7%) had access to toilets which means that 67.3% of the rural households in the country still did not have access to sanitation facilities. Later as per the Baseline Survey, 2012- 2013, carried out by the Ministry through the States, 40.35% rural households have been found to have access to toilets. This Ministry goes by Baseline Survey data as this survey covers 100% rural population and also captures names of households with access and without access which Census 2011 does not share.
  • 10. Census Data on Sanitation in Rural are as Households with access to Toilets Year % 1981 1 1991 9 2001 22 2011 32.70 Households with access to Toilets Year % 49th Round (1993-94) 14.20 58th Round (2002-03) 23.70 65th Round (2008-09) 34.80 69th Round (2012-13) 40.60 o Census Data o NSSO Estimations
  • 11. What is the goal? By 2019, Gandhi’s 150th birth anniversary, every city, town and village is to be ‘clean’, that is, they will have pucca toilets for all, safe drinking water, waste disposal systems and clean roads & lanes
  • 12. What will it cost? Estimated cost is humungous-in all, Rs.1.96 lakh cr, of which Rs. 1.34 lakh cr will be spent to build 11 crore pucca loos in villages and Rs.62,000cr to build 5.1 lakh community and public loos in urban areas. No budget given for toilet maintenance.
  • 13. Who will fund all this? Now, that’s not very clear. Govt says it will spend Rs.14,623cr on urban toilets, but doesn’t divulge the figure for rural loos. Babus say the remainder will come from state govts, PPP projects and budgetary allocations over 5 yrs. Some PSUs & pvt companies have pledged financial support for the project.
  • 14. What will happen on Thursday? Every minister and babu will take on the cleanliness project, many with broom in hand. Modi will lead the campaign. Most of central Delhi will be shut for motorists.
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  • 17. Organize different awareness programmes on cleanliness and sanitation Construction of toilets in schools and public places Programmes to eliminate open defecation
  • 18. Make people aware about the health issues raised because of open defecation Solid and liquid waste management And take all these initiatives to the rural India also