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PRESENTED BY:
Nitesh gupta
Bhabesh Gautam
2/20/2014

bhabesh

1
What is supply chain management ?
 First one is that practically every product that reaches an

end user represents a cumulative effort of multiple
organizations. These organizations refers collectively as a
supply chain.
 The second idea is that while supply chain have existed for
a long time , most organizations have only paid attention
to what was happening within their “four walls ”. Very few
organizations realized about delivering goods to final
consumer .
 SCM is the active management supply chain activities to
maximize customer value and achieve a sustainable
competitive advantage.
2/20/2014

bhabesh

2
Meaning:
Supply chain:
Network of organizations and business process for procuring
materials, transforming raw materials into the finished products
and distributing the finished products to the customers.

Supply chain management :
Integration of suppliers , distributors and customer logistics
into one cohesive process.

Supply chain management process:
information system that automate the flow information between
a firm and its suppliers in order to optimize the planning ,
sourcing , manufacturing and delivering of products and services.
2/20/2014

bhabesh

3
SCM objectives:
What?
Establish policies , objectives and
operating footprints.
How much?
Deploy resources to match supply
with demand .
When ? Where?
Schedule , monitor , control
and adjust production.

SCM outcomes:
Strategic

Objectives.
Supply policies(service levels).
Network design.
Demand forecast
Production ,procurement &logistic plan

Tactical

Inventory target.

Work center scheduling
Order/inventory tracking
Operational

Do:
Build and transport.

Order cycle
Material movement.
Execution

2/20/2014

bhabesh

4
Customer value goals:
Give customer what
they want , when and
how they want it , at
low cost.

Business value goals:
Rapid demand
fulfillment.
Collaborative supply
chain planning and
execution.

Enterprise
coordination of
manufacturing and
business process.

Effective distribution
system

Responsiveness and
accountability to
customers.

Objectives of SCM
2/20/2014

bhabesh

5
upstream
supplier

supplier
supplier
manufacturer

distributer

retailer

customer

supplier
supplier

downstream

supplier

fig: an example of supply chain.
2/20/2014

bhabesh

6
Information system and SCM
 Supply chain activities cover every thing from product

development , sourcing , production and logistics as
well as information system.
 The organizations that make up supply chains are
“linked” through physical flow and information flow.
Physical flow involves transformation , movement and
storage of goods & materials . Information flow allows
various supply chain partners to co-ordinate their long
term plans and control day to day flow of goods and
materials forward and backward. One of the strategy to
effective mgmt of supply chain is “just-in-time ”
strategy.
2/20/2014

bhabesh

7
 Some uncertainties in supply chain are uncertain

product demand , late shipment from suppliers ,
defective parts or raw materials , production process
break down.
 One of the recurring problem in SCM is “bullwhip”
effect.
The bullwhip effect :
Inaccurate information can cause minor fluctuations in
demand for the product to be amplified as one moves
further back to supply chain. Minor fluctuation in retail
sales for a product can create excess inventory for
distributors , manufacturers and suppliers.

2/20/2014

bhabesh

8
How information system facilitate SCM
 Information from supply chain management system

helps firms
Decide when and what to produce , store and move
Rapidly communicate others
Track the status of orders
Check inventory availability and monitor inventory
levels.
Reduce inventory , transportation and warehouse cost
Track shipments
Plan production based on actual customer demand
Rapidly communicate changes in product design.
2/20/2014

bhabesh

9
Supply chain management software
 Supply chain planning system: it enables the firms to

model its existing supply chain , generate demand
forecast for product and develop optical sourcing and
manufacturing plans.
 Supply chain execution system: it manage the flow of
products through distribution centers and warehouse
to ensure that products are delivered to right location
in most efficient manner.
 Supply chain management software vendors are SAP ,
Oracle PeopleSoft , Manugistics , i2 technologies etc.

2/20/2014

bhabesh

10
Each interface in the supply chain represents:
Movement of goods
Raw material
Information flow
Transfer of title
Component
Purchase and sale
Manufacturer

Strategic SCM consists of
developing smarter ways to:
Choose
Buy from and
Sell to your business partners
2/20/2014

bhabesh

Retailer

Consumer

11
SCM addresses challenges through several areas.
Supply chain
strategy
Supply chain
planning

Logistics

Product life
cycle
management

SCM

Procurement

2/20/2014

bhabesh

Supply chain
enterprise
application

Assets
management

12
GLOBAL SUPPLY CHAIN AND INTERNET
 Intranet is used by firms to improve coordination

among their internal supply chain process and they
use extranet to coordinate among business partners
and customers .

2/20/2014

bhabesh

13
USE OF INTERNET IN SCM
Planning
and
scheduling

Order
processing

Suppliers

Procurement
Customers
Logistics
service
Shipping
Production

Retailers
Inventory
2/20/2014

bhabesh

Distributors
14
Demand driven supply chains
Push versus pull based supply chain models:
Push model:
Supplier
Supply to
Forecast

Manufacturer
Distributer
Retailer
production based inventory based stock based
on forecast
on forecast
on forecast

Customer
purchase what
is available

Pull model:
Supplier

Supply to
Order

2/20/2014

Manufacturer

Distributer

produce to order automatically
replenish
warehouse

bhabesh

Retailer

Customer

automatically
customer
replenish stock orders

15
Future internet driven supply chain operates like a digital
nervous system.
Distributors

Retailers

Manufacturers

Suppliers

Virtual
manufacturers

Private
industrial
networks
Net market
place

2/20/2014

Contract
manufactures
bhabesh

Logistic
providers

Customers

Logistics
exchange

16
ANvY QUERIES ?

2/20/2014

bhabesh

17
2/20/2014

bhabesh

18

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Supply chain management

  • 1. PRESENTED BY: Nitesh gupta Bhabesh Gautam 2/20/2014 bhabesh 1
  • 2. What is supply chain management ?  First one is that practically every product that reaches an end user represents a cumulative effort of multiple organizations. These organizations refers collectively as a supply chain.  The second idea is that while supply chain have existed for a long time , most organizations have only paid attention to what was happening within their “four walls ”. Very few organizations realized about delivering goods to final consumer .  SCM is the active management supply chain activities to maximize customer value and achieve a sustainable competitive advantage. 2/20/2014 bhabesh 2
  • 3. Meaning: Supply chain: Network of organizations and business process for procuring materials, transforming raw materials into the finished products and distributing the finished products to the customers. Supply chain management : Integration of suppliers , distributors and customer logistics into one cohesive process. Supply chain management process: information system that automate the flow information between a firm and its suppliers in order to optimize the planning , sourcing , manufacturing and delivering of products and services. 2/20/2014 bhabesh 3
  • 4. SCM objectives: What? Establish policies , objectives and operating footprints. How much? Deploy resources to match supply with demand . When ? Where? Schedule , monitor , control and adjust production. SCM outcomes: Strategic Objectives. Supply policies(service levels). Network design. Demand forecast Production ,procurement &logistic plan Tactical Inventory target. Work center scheduling Order/inventory tracking Operational Do: Build and transport. Order cycle Material movement. Execution 2/20/2014 bhabesh 4
  • 5. Customer value goals: Give customer what they want , when and how they want it , at low cost. Business value goals: Rapid demand fulfillment. Collaborative supply chain planning and execution. Enterprise coordination of manufacturing and business process. Effective distribution system Responsiveness and accountability to customers. Objectives of SCM 2/20/2014 bhabesh 5
  • 7. Information system and SCM  Supply chain activities cover every thing from product development , sourcing , production and logistics as well as information system.  The organizations that make up supply chains are “linked” through physical flow and information flow. Physical flow involves transformation , movement and storage of goods & materials . Information flow allows various supply chain partners to co-ordinate their long term plans and control day to day flow of goods and materials forward and backward. One of the strategy to effective mgmt of supply chain is “just-in-time ” strategy. 2/20/2014 bhabesh 7
  • 8.  Some uncertainties in supply chain are uncertain product demand , late shipment from suppliers , defective parts or raw materials , production process break down.  One of the recurring problem in SCM is “bullwhip” effect. The bullwhip effect : Inaccurate information can cause minor fluctuations in demand for the product to be amplified as one moves further back to supply chain. Minor fluctuation in retail sales for a product can create excess inventory for distributors , manufacturers and suppliers. 2/20/2014 bhabesh 8
  • 9. How information system facilitate SCM  Information from supply chain management system helps firms Decide when and what to produce , store and move Rapidly communicate others Track the status of orders Check inventory availability and monitor inventory levels. Reduce inventory , transportation and warehouse cost Track shipments Plan production based on actual customer demand Rapidly communicate changes in product design. 2/20/2014 bhabesh 9
  • 10. Supply chain management software  Supply chain planning system: it enables the firms to model its existing supply chain , generate demand forecast for product and develop optical sourcing and manufacturing plans.  Supply chain execution system: it manage the flow of products through distribution centers and warehouse to ensure that products are delivered to right location in most efficient manner.  Supply chain management software vendors are SAP , Oracle PeopleSoft , Manugistics , i2 technologies etc. 2/20/2014 bhabesh 10
  • 11. Each interface in the supply chain represents: Movement of goods Raw material Information flow Transfer of title Component Purchase and sale Manufacturer Strategic SCM consists of developing smarter ways to: Choose Buy from and Sell to your business partners 2/20/2014 bhabesh Retailer Consumer 11
  • 12. SCM addresses challenges through several areas. Supply chain strategy Supply chain planning Logistics Product life cycle management SCM Procurement 2/20/2014 bhabesh Supply chain enterprise application Assets management 12
  • 13. GLOBAL SUPPLY CHAIN AND INTERNET  Intranet is used by firms to improve coordination among their internal supply chain process and they use extranet to coordinate among business partners and customers . 2/20/2014 bhabesh 13
  • 14. USE OF INTERNET IN SCM Planning and scheduling Order processing Suppliers Procurement Customers Logistics service Shipping Production Retailers Inventory 2/20/2014 bhabesh Distributors 14
  • 15. Demand driven supply chains Push versus pull based supply chain models: Push model: Supplier Supply to Forecast Manufacturer Distributer Retailer production based inventory based stock based on forecast on forecast on forecast Customer purchase what is available Pull model: Supplier Supply to Order 2/20/2014 Manufacturer Distributer produce to order automatically replenish warehouse bhabesh Retailer Customer automatically customer replenish stock orders 15
  • 16. Future internet driven supply chain operates like a digital nervous system. Distributors Retailers Manufacturers Suppliers Virtual manufacturers Private industrial networks Net market place 2/20/2014 Contract manufactures bhabesh Logistic providers Customers Logistics exchange 16