SlideShare ist ein Scribd-Unternehmen logo
1 von 60
Downloaden Sie, um offline zu lesen
HIPAA & Social Media:
   What you need to know



      Brian Geyser, APRN-BC, MSN
Social media and HIPAA
The Game Has
Changed
More people online
More surface area
More touch points
More opportunity


   Need to seize opportunity, deliver brand promise consistently and
         coherently across all touch points, and mitigate risk
86% of U.S FG100 Companies




   use at least one SM platform
5,800 Hospitals in U.S.




  1,000 (17%) use social media
33,000 Homecare Providers




1/3 have a Facebook Page
65% of homecare
companies have an
outdated website
Social media and HIPAA
47%
20K Nurses
December 16th, 2010
Social media and HIPAA
Social media and HIPAA
Social media and HIPAA
%
IS YOUR BRAND




     ?
Key Questions
If patients and family members are posting testimonials and sharing
stories on a competitors Facebook Page but you don't even have a
Facebook Page, what does that say about you?

If people can leave comments, share ideas, and interact on other
providers's on their websites but they can't do it on yours, what does that
say?

If family, referral sources, and patients can freely post content to a
competitor's Facebook Page but they can't on yours, what does that say?

If your competitors are demonstrating their expertise by posting videos,
articles, and helpful tips but you are not, what does that say?
What are YOU
afraid of?

         1.   Loss of control
         2.   Privacy & confidentiality
         3.   Potential for bad comments
         4.   Budget constraints
         5.   Employee productivity
What can

Social
DO
for Us?
What Can Social 
Do For Us?
       Marketing/brand awareness
       Lead generation
       Public relations
       Loyalty building
       Communications
       Customer support
       Recruitment
       Networking
What else?
Super

        Increase website traffic
        Boost natural search rankings
        Help monitor competitors
        Optimize customer service
        Establish company as a leader
Social media and HIPAA
Social media and HIPAA
Social media and HIPAA
Tell stories
Broadcast accomplishments to a
targeting audience
Parent & employee engagement
Word-of-mouth marketing
Public-facing
customer service
opportunities
Social media and HIPAA
Demonstrate expertise
ROI?
Social media and HIPAA
Social media and HIPAA
Social media and HIPAA
Social media and HIPAA
Social media and HIPAA
Social media and HIPAA
Social media and HIPAA
It's not about being a better marketer




It's about being a better communicator
Give them what they want/need
HIPAA
Covered entities
Privacy rule
Security rule
Social media and HIPAA
1. Use privacy settings to safeguard personal information
   and content to the fullest extent possible.
2. Monitor your internet presence to ensure that the
   personal and professional information, and content
   posted about you by others, is accurate and appropriate;
3. Maintain appropriate boundaries of the patient-
   physician relationship when interacting with patients
   online and ensure patient privacy and confidentiality is
   maintained;
4. Separate personal and professional content online;
   and
5. Recognize that actions online and content posted can
   negatively affect your reputation and may even have
   consequences for your medical career.
Team


                                     Moderation
Policies




                                     Monitoring
Strategy



           Tools          Training
TEAM             Executives


Communications                     Marketing



                                      PR
      Legal


                                Doctors
         Nurses


                  Consultants
POLICIES
   Internal
   External
INTERNAL
    Philosophy
    Rules of engagement
    Consequences
    Code of ethics
    Best practices
EXTERNAL

    Covenant
    Expectations
    Disclaimers
Social media and HIPAA
Social media and HIPAA
{ tools }
7 Best Tools for Health Care
        1.   Facebook
        2.   Blog
        3.   YouTube
        4.   Twitter
        5.   Online Community
        6.   Linkedin
        7.   Email marketing
8
    Success Criteria for
    Facebook Page
    Engagement
1             Set community expectations

2               Provide cohesive branding

3                             Be up to date

4                              Be authentic

5                      Participate in dialog

6          Enable peer-to-peer interactions

7                         Foster advocacy

8                    Solicit a call-to-action
Monitoring Tools
Q: If I'm a provider,
should I friend my
patients on
Facebook?

              A: it depends
Q: Can we remove posts
or comments?


   A: YES. Respond, delete, or leave
   as is, but NEVER EDIT
Q: Are we liable for postings on non-
employee forums we host or own?

A: No. Section 230 of the Communications Decency
Act protects you as a sponsor of an online forum. "A
healthcare provider cannot be held liable for postings made by
other parties just because it owns or sponsors the forum.”

HIPAA makes an “absolute distinction” between the
hospital’s workforce (a term defined in the regulations) and
everybody else. Organizations are responsible for the actions
of their workforce, but not for the rest of the world.
Q: Are we liable for postings by a
patient's friends or family?

A: No. The Department of Health and Human Services’ Office
of Civil Rights says, "Entities subject to the HIPAA Privacy and
Security Rules are covered entities: health plans, healthcare
providers, and healthcare clearinghouses. Generally speaking,
a covered entity would not be responsible for the actions by a
patient’s friends or family."
Q: What if we invite people to post
stuff. Are we liable then?

A: If you invite illegal activity then you assume liability. If you
want to invite new moms to post baby photos or ask weight
loss program participants to track their results in a support
group forum, then make sure you have a terms of use policy
where they are voluntarily giving you permission to publish that
information.”
Q: What if patients post photos they
have taken in the hospital on social
sites?


A: Post signs stating that picture taking is not permitted. That
way, if a visitor ignores the rules, takes a picture and posts it
online, the hospital can at least demonstrate that it was
exercising reasonable measures to protect patient privacy.
Brian Geyser
web: carenetworks.com
email: brian.geyser@carenetworks.com
twitter.com/bgeyser
facebook.com/carenetworks
phone: 203.915.0524

Weitere ähnliche Inhalte

Was ist angesagt?

Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age Marisa Peacock
 
Introduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsIntroduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsMarie Ennis-O'Connor
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for DietitiansMarie Ennis-O'Connor
 
Social Media For The Social Good
Social Media For The Social GoodSocial Media For The Social Good
Social Media For The Social GoodStephan Dahl
 
Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareAmy Marshall
 
Social Media Guidelines For Health Care Practitioners
Social Media Guidelines For Health Care PractitionersSocial Media Guidelines For Health Care Practitioners
Social Media Guidelines For Health Care PractitionersMarie Ennis-O'Connor
 
Social Media Policy: 5 Questions To Answer
Social Media Policy: 5 Questions To AnswerSocial Media Policy: 5 Questions To Answer
Social Media Policy: 5 Questions To AnswerDaystar New Media
 
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Raul Colon
 
Social Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolSocial Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolRyan La Rosa
 
Hospitals & Social Media
Hospitals & Social MediaHospitals & Social Media
Hospitals & Social MediaEd Bennett
 
CRT/tanaka social media policy template for employees
CRT/tanaka social media policy template for employeesCRT/tanaka social media policy template for employees
CRT/tanaka social media policy template for employeespriya303
 
Incorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial ProcessIncorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial ProcessKatja Reuter, PhD
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in HealthcareHelen Madamba
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providersjmbhan
 
Emory Healthcare and Twitter best practices
Emory Healthcare and Twitter best practicesEmory Healthcare and Twitter best practices
Emory Healthcare and Twitter best practiceslesliebrea
 
Connecting to Transform Communities
Connecting to Transform CommunitiesConnecting to Transform Communities
Connecting to Transform CommunitiesMakala Arce
 
Hospital Social Media
Hospital Social MediaHospital Social Media
Hospital Social MediaEd Bennett
 
From Your Website to Your Tweets: Maintaining an Ethical Online Presence
From Your Website to Your Tweets: Maintaining an Ethical Online PresenceFrom Your Website to Your Tweets: Maintaining an Ethical Online Presence
From Your Website to Your Tweets: Maintaining an Ethical Online PresenceDeeAnna Nagel
 
Neovia Solutions Social Media for HR & Employers conference
Neovia Solutions Social Media for HR & Employers conferenceNeovia Solutions Social Media for HR & Employers conference
Neovia Solutions Social Media for HR & Employers conferenceNeovia Solutions
 

Was ist angesagt? (20)

Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age Patient Acquisition, Engagement and Retention in the Digital Age
Patient Acquisition, Engagement and Retention in the Digital Age
 
Introduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare ProfessionalsIntroduction To Social Media For Healthcare Professionals
Introduction To Social Media For Healthcare Professionals
 
Social Media Best Practice for Dietitians
Social Media Best Practice for DietitiansSocial Media Best Practice for Dietitians
Social Media Best Practice for Dietitians
 
Social Media For The Social Good
Social Media For The Social GoodSocial Media For The Social Good
Social Media For The Social Good
 
Social Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral HealthcareSocial Media Strategy for Behavioral Healthcare
Social Media Strategy for Behavioral Healthcare
 
Social Media Guidelines For Health Care Practitioners
Social Media Guidelines For Health Care PractitionersSocial Media Guidelines For Health Care Practitioners
Social Media Guidelines For Health Care Practitioners
 
Social Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness ProfessionalsSocial Media for Alternative & Integrated Wellness Professionals
Social Media for Alternative & Integrated Wellness Professionals
 
Social Media Policy: 5 Questions To Answer
Social Media Policy: 5 Questions To AnswerSocial Media Policy: 5 Questions To Answer
Social Media Policy: 5 Questions To Answer
 
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
Corporate Social Media Guidelines - Protecting Your Organization From Hidden ...
 
Social Media - A Word of Mouth Tool
Social Media - A Word of Mouth ToolSocial Media - A Word of Mouth Tool
Social Media - A Word of Mouth Tool
 
Hospitals & Social Media
Hospitals & Social MediaHospitals & Social Media
Hospitals & Social Media
 
CRT/tanaka social media policy template for employees
CRT/tanaka social media policy template for employeesCRT/tanaka social media policy template for employees
CRT/tanaka social media policy template for employees
 
Incorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial ProcessIncorporating Social Media into the Clinical Trial Process
Incorporating Social Media into the Clinical Trial Process
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in Healthcare
 
Social Media: Patients And Providers
Social Media: Patients And ProvidersSocial Media: Patients And Providers
Social Media: Patients And Providers
 
Emory Healthcare and Twitter best practices
Emory Healthcare and Twitter best practicesEmory Healthcare and Twitter best practices
Emory Healthcare and Twitter best practices
 
Connecting to Transform Communities
Connecting to Transform CommunitiesConnecting to Transform Communities
Connecting to Transform Communities
 
Hospital Social Media
Hospital Social MediaHospital Social Media
Hospital Social Media
 
From Your Website to Your Tweets: Maintaining an Ethical Online Presence
From Your Website to Your Tweets: Maintaining an Ethical Online PresenceFrom Your Website to Your Tweets: Maintaining an Ethical Online Presence
From Your Website to Your Tweets: Maintaining an Ethical Online Presence
 
Neovia Solutions Social Media for HR & Employers conference
Neovia Solutions Social Media for HR & Employers conferenceNeovia Solutions Social Media for HR & Employers conference
Neovia Solutions Social Media for HR & Employers conference
 

Andere mochten auch

Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social MediaKaren O'Brien
 
Healthcare Social Media and Digital Health: how to effectively connect, comm...
Healthcare Social Media and Digital Health:  how to effectively connect, comm...Healthcare Social Media and Digital Health:  how to effectively connect, comm...
Healthcare Social Media and Digital Health: how to effectively connect, comm...Vandna Jerath, MD
 
Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeLee Aase
 
Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicyEmily Davis Consulting
 
Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals Marie Ennis-O'Connor
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in HealthcareHelen Madamba
 

Andere mochten auch (8)

Healthcare and Social Media
Healthcare and Social MediaHealthcare and Social Media
Healthcare and Social Media
 
Healthcare Social Media and Digital Health: how to effectively connect, comm...
Healthcare Social Media and Digital Health:  how to effectively connect, comm...Healthcare Social Media and Digital Health:  how to effectively connect, comm...
Healthcare Social Media and Digital Health: how to effectively connect, comm...
 
Social media in healthcare bilbao
Social media in healthcare bilbaoSocial media in healthcare bilbao
Social media in healthcare bilbao
 
Social Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of AgeSocial Media In Healthcare: Coming of Age
Social Media In Healthcare: Coming of Age
 
Social Media and Healthcare
Social Media and HealthcareSocial Media and Healthcare
Social Media and Healthcare
 
Social Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, PolicySocial Media Success: Purpose, Plans, Policy
Social Media Success: Purpose, Plans, Policy
 
Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals Social Media And Ethical Concerns For Healthcare Professionals
Social Media And Ethical Concerns For Healthcare Professionals
 
Use of Social Media in Healthcare
Use of Social Media in HealthcareUse of Social Media in Healthcare
Use of Social Media in Healthcare
 

Ähnlich wie Social media and HIPAA

Public Relations Rules for Healthcare Organizations
Public Relations Rules for Healthcare OrganizationsPublic Relations Rules for Healthcare Organizations
Public Relations Rules for Healthcare OrganizationsAIS Media, Inc.
 
Social Media Policy For Your Small Business
Social Media Policy For Your Small Business Social Media Policy For Your Small Business
Social Media Policy For Your Small Business Oasis Solutions Group
 
Healthcare Social Media / Inbound Marketing
Healthcare Social Media / Inbound MarketingHealthcare Social Media / Inbound Marketing
Healthcare Social Media / Inbound MarketingSertac Doganay, M.D.
 
7 steps to pharma social media
7 steps to pharma social media7 steps to pharma social media
7 steps to pharma social mediaHenrik
 
Always Be Prepared: 5 Documents for Social Media Readiness
Always Be Prepared: 5 Documents for Social Media ReadinessAlways Be Prepared: 5 Documents for Social Media Readiness
Always Be Prepared: 5 Documents for Social Media ReadinessGrey Matter Marketing
 
HIPAA Compliant Social Media Marketing For Dentists.pptx
HIPAA Compliant Social Media Marketing For Dentists.pptxHIPAA Compliant Social Media Marketing For Dentists.pptx
HIPAA Compliant Social Media Marketing For Dentists.pptxAdit - Dental Practice Software
 
Social media and the Oncology Nurses Career
Social media and the Oncology Nurses CareerSocial media and the Oncology Nurses Career
Social media and the Oncology Nurses CareerDee Chaudhary
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Maliheh Taheri II
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Maliheh Taheri
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Maliheh Taheri II
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Haiku Centre
 
Leveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersLeveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersGreenway Health
 
Healthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyHealthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyScott Meis
 
Digital and Social Media Ethics for Psychotherapists (IEPsy
Digital and Social Media Ethics for Psychotherapists (IEPsyDigital and Social Media Ethics for Psychotherapists (IEPsy
Digital and Social Media Ethics for Psychotherapists (IEPsyMaliheh Taheri
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Maliheh Taheri
 
Establishing a Professional Social Media Presence
Establishing a Professional Social Media PresenceEstablishing a Professional Social Media Presence
Establishing a Professional Social Media PresenceIris Thiele Isip-Tan
 
Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...MyHealthCommunity Social Media, Inc.
 

Ähnlich wie Social media and HIPAA (20)

Public Relations Rules for Healthcare Organizations
Public Relations Rules for Healthcare OrganizationsPublic Relations Rules for Healthcare Organizations
Public Relations Rules for Healthcare Organizations
 
HIPAA Compliant Social Media Marketing For Dentists.pdf
HIPAA Compliant Social Media Marketing For Dentists.pdfHIPAA Compliant Social Media Marketing For Dentists.pdf
HIPAA Compliant Social Media Marketing For Dentists.pdf
 
Social Media Policy For Your Small Business
Social Media Policy For Your Small Business Social Media Policy For Your Small Business
Social Media Policy For Your Small Business
 
Healthcare Social Media / Inbound Marketing
Healthcare Social Media / Inbound MarketingHealthcare Social Media / Inbound Marketing
Healthcare Social Media / Inbound Marketing
 
7 steps to pharma social media
7 steps to pharma social media7 steps to pharma social media
7 steps to pharma social media
 
Always Be Prepared: 5 Documents for Social Media Readiness
Always Be Prepared: 5 Documents for Social Media ReadinessAlways Be Prepared: 5 Documents for Social Media Readiness
Always Be Prepared: 5 Documents for Social Media Readiness
 
HIPAA Compliant Social Media Marketing For Dentists.pptx
HIPAA Compliant Social Media Marketing For Dentists.pptxHIPAA Compliant Social Media Marketing For Dentists.pptx
HIPAA Compliant Social Media Marketing For Dentists.pptx
 
Social media and the Oncology Nurses Career
Social media and the Oncology Nurses CareerSocial media and the Oncology Nurses Career
Social media and the Oncology Nurses Career
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)
 
Leveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare ProvidersLeveraging Social Media for Healthcare Providers
Leveraging Social Media for Healthcare Providers
 
Top Ten Tips for Social Media Engagement
Top Ten Tips for Social Media EngagementTop Ten Tips for Social Media Engagement
Top Ten Tips for Social Media Engagement
 
Healthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & StrategyHealthcare & Social Media: 2009 Trends & Strategy
Healthcare & Social Media: 2009 Trends & Strategy
 
Digital and Social Media Ethics for Psychotherapists (IEPsy
Digital and Social Media Ethics for Psychotherapists (IEPsyDigital and Social Media Ethics for Psychotherapists (IEPsy
Digital and Social Media Ethics for Psychotherapists (IEPsy
 
Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)Digital and Social Media Ethics for Psychotherapists (IEPsy)
Digital and Social Media Ethics for Psychotherapists (IEPsy)
 
Establishing a Professional Social Media Presence
Establishing a Professional Social Media PresenceEstablishing a Professional Social Media Presence
Establishing a Professional Social Media Presence
 
Webinar: Embracing Social Media in Research
Webinar: Embracing Social Media in ResearchWebinar: Embracing Social Media in Research
Webinar: Embracing Social Media in Research
 
Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...Effective Hospital Participation in the Social Media Conversation Takes Strat...
Effective Hospital Participation in the Social Media Conversation Takes Strat...
 

Mehr von CareNetworks.com

Cost of Care in Connecticut
Cost of Care in Connecticut Cost of Care in Connecticut
Cost of Care in Connecticut CareNetworks.com
 
Senior Living in a Socially Networked World
Senior Living in a Socially Networked WorldSenior Living in a Socially Networked World
Senior Living in a Socially Networked WorldCareNetworks.com
 
Indiana Nursing Quarterly 2011 Cover Story
Indiana Nursing Quarterly 2011 Cover StoryIndiana Nursing Quarterly 2011 Cover Story
Indiana Nursing Quarterly 2011 Cover StoryCareNetworks.com
 
2011 Home Care 100 Conference
2011 Home Care 100 Conference2011 Home Care 100 Conference
2011 Home Care 100 ConferenceCareNetworks.com
 
Elder Care Marketing Industry Report
Elder Care Marketing Industry ReportElder Care Marketing Industry Report
Elder Care Marketing Industry ReportCareNetworks.com
 
2010 ALFA Best of the Best
2010 ALFA Best of the Best2010 ALFA Best of the Best
2010 ALFA Best of the BestCareNetworks.com
 
Social mediamarketingreport2010
Social mediamarketingreport2010Social mediamarketingreport2010
Social mediamarketingreport2010CareNetworks.com
 
Provider Magazine March 2010
Provider Magazine March 2010Provider Magazine March 2010
Provider Magazine March 2010CareNetworks.com
 

Mehr von CareNetworks.com (11)

Cost of Care in Connecticut
Cost of Care in Connecticut Cost of Care in Connecticut
Cost of Care in Connecticut
 
Senior Living in a Socially Networked World
Senior Living in a Socially Networked WorldSenior Living in a Socially Networked World
Senior Living in a Socially Networked World
 
Indiana Nursing Quarterly 2011 Cover Story
Indiana Nursing Quarterly 2011 Cover StoryIndiana Nursing Quarterly 2011 Cover Story
Indiana Nursing Quarterly 2011 Cover Story
 
2011 Home Care 100
2011 Home Care 1002011 Home Care 100
2011 Home Care 100
 
2011 Home Care 100 Conference
2011 Home Care 100 Conference2011 Home Care 100 Conference
2011 Home Care 100 Conference
 
Elder Care Marketing Industry Report
Elder Care Marketing Industry ReportElder Care Marketing Industry Report
Elder Care Marketing Industry Report
 
2010 ALFA Best of the Best
2010 ALFA Best of the Best2010 ALFA Best of the Best
2010 ALFA Best of the Best
 
Social mediamarketingreport2010
Social mediamarketingreport2010Social mediamarketingreport2010
Social mediamarketingreport2010
 
Marie swift social media
Marie swift social mediaMarie swift social media
Marie swift social media
 
Provider Magazine March 2010
Provider Magazine March 2010Provider Magazine March 2010
Provider Magazine March 2010
 
2010 LTC-100 Agenda
2010 LTC-100 Agenda2010 LTC-100 Agenda
2010 LTC-100 Agenda
 

Kürzlich hochgeladen

High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)kishan singh tomar
 
Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.Vaikunthan Rajaratnam
 
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...Shubhanshu Gaurav
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptPradnya Wadekar
 
historyofpsychiatryinindia. Senthil Thirusangu
historyofpsychiatryinindia. Senthil Thirusanguhistoryofpsychiatryinindia. Senthil Thirusangu
historyofpsychiatryinindia. Senthil Thirusangu Medical University
 
Basic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptxBasic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptxkomalt2001
 
power point presentation of Clinical evaluation of strabismus
power point presentation of Clinical evaluation  of strabismuspower point presentation of Clinical evaluation  of strabismus
power point presentation of Clinical evaluation of strabismusChandrasekar Reddy
 
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxBreast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxNaveenkumar267201
 
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdfSGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdfHongBiThi1
 
How to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturallyHow to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturallyZurück zum Ursprung
 
pA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacologypA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacologyDeepakDaniel9
 
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptxORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptxNIKITA BHUTE
 
CPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing studentCPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing studentsaileshpanda05
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisSujoy Dasgupta
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfHongBiThi1
 
"Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio..."Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio...Sujoy Dasgupta
 
Red Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdfRed Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdfMedicoseAcademics
 
ayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologypptayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologypptPradnya Wadekar
 

Kürzlich hochgeladen (20)

High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)High-Performance Thin-Layer Chromatography (HPTLC)
High-Performance Thin-Layer Chromatography (HPTLC)
 
Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.Generative AI in Health Care a scoping review and a persoanl experience.
Generative AI in Health Care a scoping review and a persoanl experience.
 
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
FDMA FLAP - The first dorsal metacarpal artery (FDMA) flap is used mainly for...
 
Biologic therapy ice breaking in rheumatology, Case based approach with appli...
Biologic therapy ice breaking in rheumatology, Case based approach with appli...Biologic therapy ice breaking in rheumatology, Case based approach with appli...
Biologic therapy ice breaking in rheumatology, Case based approach with appli...
 
Unit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.pptUnit I herbs as raw materials, biodynamic agriculture.ppt
Unit I herbs as raw materials, biodynamic agriculture.ppt
 
historyofpsychiatryinindia. Senthil Thirusangu
historyofpsychiatryinindia. Senthil Thirusanguhistoryofpsychiatryinindia. Senthil Thirusangu
historyofpsychiatryinindia. Senthil Thirusangu
 
Basic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptxBasic structure of hair and hair growth cycle.pptx
Basic structure of hair and hair growth cycle.pptx
 
power point presentation of Clinical evaluation of strabismus
power point presentation of Clinical evaluation  of strabismuspower point presentation of Clinical evaluation  of strabismus
power point presentation of Clinical evaluation of strabismus
 
Rheumatoid arthritis Part 1, case based approach with application of the late...
Rheumatoid arthritis Part 1, case based approach with application of the late...Rheumatoid arthritis Part 1, case based approach with application of the late...
Rheumatoid arthritis Part 1, case based approach with application of the late...
 
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptxBreast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
Breast cancer -ONCO IN MEDICAL AND SURGICAL NURSING.pptx
 
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdfSGK ĐIỆN GIẬT ĐHYHN        RẤT LÀ HAY TUYỆT VỜI.pdf
SGK ĐIỆN GIẬT ĐHYHN RẤT LÀ HAY TUYỆT VỜI.pdf
 
How to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturallyHow to cure cirrhosis and chronic hepatitis naturally
How to cure cirrhosis and chronic hepatitis naturally
 
pA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacologypA2 value, Schild plot and pD2 values- applications in pharmacology
pA2 value, Schild plot and pD2 values- applications in pharmacology
 
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptxORAL HYPOGLYCAEMIC AGENTS  - PART 2.pptx
ORAL HYPOGLYCAEMIC AGENTS - PART 2.pptx
 
CPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing studentCPR.nursingoutlook.pdf , Bsc nursing student
CPR.nursingoutlook.pdf , Bsc nursing student
 
Adenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosisAdenomyosis or Fibroid- making right diagnosis
Adenomyosis or Fibroid- making right diagnosis
 
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdfSGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
SGK RỐI LOẠN TOAN KIỀM ĐHYHN RẤT HAY VÀ ĐẶC SẮC.pdf
 
"Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio..."Radical excision of DIE in subferile women with deep infiltrating endometrio...
"Radical excision of DIE in subferile women with deep infiltrating endometrio...
 
Red Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdfRed Blood Cells_anemia & polycythemia.pdf
Red Blood Cells_anemia & polycythemia.pdf
 
ayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologypptayurvedic formulations herbal drug technologyppt
ayurvedic formulations herbal drug technologyppt
 

Social media and HIPAA

  • 1. HIPAA & Social Media: What you need to know Brian Geyser, APRN-BC, MSN
  • 3. The Game Has Changed More people online More surface area More touch points More opportunity Need to seize opportunity, deliver brand promise consistently and coherently across all touch points, and mitigate risk
  • 4. 86% of U.S FG100 Companies use at least one SM platform
  • 5. 5,800 Hospitals in U.S. 1,000 (17%) use social media
  • 6. 33,000 Homecare Providers 1/3 have a Facebook Page
  • 7. 65% of homecare companies have an outdated website
  • 9. 47%
  • 15. %
  • 17. Key Questions If patients and family members are posting testimonials and sharing stories on a competitors Facebook Page but you don't even have a Facebook Page, what does that say about you? If people can leave comments, share ideas, and interact on other providers's on their websites but they can't do it on yours, what does that say? If family, referral sources, and patients can freely post content to a competitor's Facebook Page but they can't on yours, what does that say? If your competitors are demonstrating their expertise by posting videos, articles, and helpful tips but you are not, what does that say?
  • 18. What are YOU afraid of? 1. Loss of control 2. Privacy & confidentiality 3. Potential for bad comments 4. Budget constraints 5. Employee productivity
  • 20. What Can Social  Do For Us? Marketing/brand awareness Lead generation Public relations Loyalty building Communications Customer support Recruitment Networking
  • 21. What else? Super Increase website traffic Boost natural search rankings Help monitor competitors Optimize customer service Establish company as a leader
  • 25. Tell stories Broadcast accomplishments to a targeting audience
  • 26. Parent & employee engagement Word-of-mouth marketing
  • 30. ROI?
  • 38. It's not about being a better marketer It's about being a better communicator
  • 39. Give them what they want/need
  • 42. 1. Use privacy settings to safeguard personal information and content to the fullest extent possible. 2. Monitor your internet presence to ensure that the personal and professional information, and content posted about you by others, is accurate and appropriate; 3. Maintain appropriate boundaries of the patient- physician relationship when interacting with patients online and ensure patient privacy and confidentiality is maintained; 4. Separate personal and professional content online; and 5. Recognize that actions online and content posted can negatively affect your reputation and may even have consequences for your medical career.
  • 43. Team Moderation Policies Monitoring Strategy Tools Training
  • 44. TEAM Executives Communications Marketing PR Legal Doctors Nurses Consultants
  • 45. POLICIES Internal External
  • 46. INTERNAL Philosophy Rules of engagement Consequences Code of ethics Best practices
  • 47. EXTERNAL Covenant Expectations Disclaimers
  • 51. 7 Best Tools for Health Care 1. Facebook 2. Blog 3. YouTube 4. Twitter 5. Online Community 6. Linkedin 7. Email marketing
  • 52. 8 Success Criteria for Facebook Page Engagement 1 Set community expectations 2 Provide cohesive branding 3 Be up to date 4 Be authentic 5 Participate in dialog 6 Enable peer-to-peer interactions 7 Foster advocacy 8 Solicit a call-to-action
  • 54. Q: If I'm a provider, should I friend my patients on Facebook? A: it depends
  • 55. Q: Can we remove posts or comments? A: YES. Respond, delete, or leave as is, but NEVER EDIT
  • 56. Q: Are we liable for postings on non- employee forums we host or own? A: No. Section 230 of the Communications Decency Act protects you as a sponsor of an online forum. "A healthcare provider cannot be held liable for postings made by other parties just because it owns or sponsors the forum.” HIPAA makes an “absolute distinction” between the hospital’s workforce (a term defined in the regulations) and everybody else. Organizations are responsible for the actions of their workforce, but not for the rest of the world.
  • 57. Q: Are we liable for postings by a patient's friends or family? A: No. The Department of Health and Human Services’ Office of Civil Rights says, "Entities subject to the HIPAA Privacy and Security Rules are covered entities: health plans, healthcare providers, and healthcare clearinghouses. Generally speaking, a covered entity would not be responsible for the actions by a patient’s friends or family."
  • 58. Q: What if we invite people to post stuff. Are we liable then? A: If you invite illegal activity then you assume liability. If you want to invite new moms to post baby photos or ask weight loss program participants to track their results in a support group forum, then make sure you have a terms of use policy where they are voluntarily giving you permission to publish that information.”
  • 59. Q: What if patients post photos they have taken in the hospital on social sites? A: Post signs stating that picture taking is not permitted. That way, if a visitor ignores the rules, takes a picture and posts it online, the hospital can at least demonstrate that it was exercising reasonable measures to protect patient privacy.
  • 60. Brian Geyser web: carenetworks.com email: brian.geyser@carenetworks.com twitter.com/bgeyser facebook.com/carenetworks phone: 203.915.0524