Review most popular mobile SDK

1. Battle of Music
iPhone, Nokia, BlackBerry,
Android, Palm SDK
Bess Ho
Opportunity Camp
Dec 5, 2009
City of Oakland
Oakland CA

2. UI Developer / Architect
Spock Bess
Half Vulcan Half Developer
Half Human Half Designer
Pointed Ears Pointed Eyes
“I am a Developer, Not a Designer”

3. Dancing Piano Dancing Drum Dancing Steel Drum
Doctor Tricorder Sound Tricorder
Twitter: bayareaparty

4. Founder of
Silicon Valley Web Builder (SVWB)
Lead Contributor
Google Technology User Group (GTUG)
Open Source Project “Chief Medical Officer”
based on Google Health

5. 1st Book on Myspace
Technical Editor 1st Book on Open Social
Building OpenSocial Apps: A
Field Guide to Working with
the MySpace Platform
Authors: Chris Cole, Chad
Russell, Jessica Whyte
Published Oct 23, 2009
Publisher: Addison-Wesley
Professional. Part of the
Developer's Library series.

6. Mobie Developer Networks
iPhone iPhone Developer Center
http://developer.apple.com/iphone/
Nokia Nokia Forum
http://www.forum.nokia.com/
BlackBerry BlackBerry Developer Zone
http://na.blackberry.com/eng/developers/
Android Android Developer Community
http://developer.android.com/
Palm Pre Palm Developer Network
http://developer.palm.com/

7. Device Atlas
Mobile Device Intelligence
is the most comprehensive
mobile database
http://deviceatlas.com/devices

8. Mobie Developer Networks
iPhone 2 Devices
Nokia 434 Devices
BlackBerry 78 Devices
Android 1 Device
Palm 25 Devices

9. Earning Potential $
iPhone $$$$$
Nokia $$$
BlackBerry $$$
Android $
Palm $

10. Popular Mobile SDK
iPhone
Objective-C
Android BlackBerry Nokia Palm Pre
Java Java Java Java
WD WRT WebOS
Flash
Symbian

11. iPhone SDK
NEW!
iPhone SDK 3.1.4 iPhone OS 3.1.2
iPhone SDK 3.0 iPhone OS 3.0
Mac OS 10.5.8+ iTunes 9.0.2
Leopard / Snow Leopard

12. Nokia SDK
Nokia Forum
Device Specifications
http://www.forum.nokia.com/devices/
matrix_all_1.html

13. Nokia SDK
Nokia Forum
Library
Web Developer’s Library 1.7
S60 5th Edition C++ Developer’s Library v2.1
Qt for Symbian Developer’s Library v1.0
Flash Lite Developer’s Library 1.5
Java Developer’s Library 3.3
S60 3rd Edition C++ Developer Libary v1.1
http://library.forum.nokia.com/

14. BlackBerry SDK
BlackBerry SDK v5.0 Beta
NEW!
Blackberry SDK v4.7
Blackberry SDK v4.6
Blackberry SDK v4.5
Blackberry SDK v4.4
Blackberry SDK v4.3
Blackberry SDK v4.2
WIN Vista WIN XP
(32-bit) (32-bit)
http://na.blackberry.com/eng/developers/
devbetasoftware/javasdk5.jsp

15. Android SDK
NEW! Dec 2009
Android 2.0.1
Android 1.6 NEW! Dec 2009
Android 1.5 Apr 2009
WIN XP Mac OS X Ubuntu
(32-bit) 10.4.8+ Hardy
WIN Vista (x86 only) Heron
(32- or 64-bit)
http://developer.android.com/sdk/index.html

16. Android SDK
Android 1.5 Android 1.6 Android 2.0.1
Apr 2009 Dec 2009 Dec 2009
Major Release Minor Release Minor Release
API Level: 3 API Level: 4 API Level: 6
Improve UI Expand Search Built-in Flash
& Performance Camera
Video Text-to-speech
Search SMS
Recording engine
Stereo Bluetooth 2.1
GestureBuilder
Bluetooth
HTML5 Support
Speech
VPN 802.1x
Recognition

17. Palm SDK
Palm OS SDK
Palm WebOS SDK
Windows Mobile SDK
http://developer.palm.com

18. iPhone SDK
Screen Size
iPhone
iTouch
One-Size
(320x480)

19. Nokia SDK
Screen Sizes
84x48 240x320
128x128 360x640
176x208 120x160
Screen Width
1) Tiny 84, 96, 101, 128, 130, 132
2) Small 160, 176
3) Medium 208, 220, 240
4) Large 320, 360, 480

20. Android SDK
Screen Sizes
Android 1.5 & Android 1.6+
Earlier
Large
One-Size Normal
Small
HVGA (320x480)
3.2” screen High (hdpi)
Medium (mdpi)
Low (ldpi)

21. Android SDK Tools
SDK Tools, Revision 4
“layoutopt” = command-line tool
analyzes hierarchies and inform you of
ineffciencies and potential issues on your
layout files

22. Audio-Driven Mobile App
iPhone $$$$$
Nokia $$$
BlackBerry $
Android $
Palm $

23. Audio-Driven Mobile App
iPhone 5 Audio Frameworks
Nokia 1 Audio Framework
BlackBerry 1 Audio Framework
Android 1 Audio Framework
Palm 1 Audio Framework

24. iPhone SDK
Audio
1) Media Player Framework
2) AV Foundation Framework
3) Audio Toolbox Framework
4) Audio Unit Framework
5) OpenAL Framework

25. Android SDK
Audio
1) From a raw resource
2) From a file
3) From an available network
Play back audio data to
standard output device
Device Speaker
Audio
Bluebooth Headset

26. Android SDK
Audio
1) From a raw resource
MediaPlayer mp = MediaPlayer.create(context, R.raw.sound_file_1);
mp.start();
2 & 3) From a file or stream
MediaPlayer mp = new MediaPlayer();
mp.setDataSource(PATH_TO_FILE);
mp.prepare();
mp.start();

27. Android SDK
Audio
Audio/Video Playback: MediaPlayer
MediaPlayer mp = new MediaPlayer();
mp.prepare();
mp.start();
mp.pause();
mp.stop();
Audio Capture: MediaRecorder
recorder = new MediaRecorder();
recorder.prepare();
recorder.start();
recorder.stop();
recorder.release();

28. Android SDK
Audio / Video / Image Formats

29. Approval Process
Based on approvals process for iPhone applications, in a
filing to the US Federal Communications Commission (FCC)
in 2009
95% apps are approved within 14 days of submission
Apple has 40 Full Time trained reviewers studying
8,500 new apps a week
20% “not approved as original submitted” but sent
back to developer for tweaks & changes
http://www.mobile-ent.biz/news/34116/Apple-reveals-some-details-about-App-
Store-approval-process

30. Controversial Apps
Based on approvals process for iPhone applications, in a
filing to the US Federal Communications Commission (FCC)
in 2009
“established an App Store executive review board
that determines procedures and sets policy for the
review process, as well as reviews applications that
are escalated to the board because they raise new
or complex issues.”
The board meets once a week.
http://www.mobile-ent.biz/news/34116/Apple-reveals-some-details-about-App-
Store-approval-process

31. Do Not
DO NOT use Copy-Right Materials (Image, Audio, etc)
DO NOT use License Materials unless you have
written documents to prove your ownership
DO NOT use any Brand or Trademark names
DO NOT use any images too similar to iphone system
icons
DO NOT submit app with warnings & errors
DO NOT treat Apple Review Team as QA

32. Debug & Audit
Test your app in both iPhone Simulator & Device
Test your app in both iTouch & iPhone
50% users are on iTouch
No Warning Console
No Error Xcode
Device

33. 1st / 2nd App
Sound Tricroder & Doctor Tricorder
1st iPhone SDK
Trekkie from TV to Movies
Star Trek Movie Release in May
Loyal Star Trek Fans Worldwide
Tricorders in App Store Suck
Poor Interface
Old Generation Tricorder
Few Low-quality Sound
Barely Any Animations
Entertainment Only

34. My Story
When plan fails
adjust positioning & strategy on the fly
In Review
3 months Instead of crying
Or beating up Apple
iPhone Review Team
Convert my anger &
frustration to create
new app
2 months wait Shorten Development
Not related to Cycle & Release Early
technical issues

35. Product Definition
Solve a sticky problem
Create your own niche
Create new market

36. Product Definition
Solve a sticky problem Apple won’t approve SDK
app that is similar to web
Create your own niche app
Create new market Apple won’t approve your
app if it is similar to existing
app in App Store
Apple won’t approve your
app if it doesn’t have enough
features

37. Design Rules
Keep it Simple Make it Fun
Design for Dummies Use interesting
images
No Guessing
Use movements
Picture worths thousand words
Engage users
Do One Thing Really Well
Less Touch = Clicks
Fewer Screens = Page Load
Fast Loading
Lower Latency

38. Product Definition
Dancing Series - Use Accelerometer
Interests
Target
Strengths
Want anyone without music I love music
training can play
I play music for years
It is more entertaining and
engaging to design app I love dancing
involved movement
I love design
Music is universal with no
language barrier
All age groups
All genders

39. Product Strategy
Dancing Series
Music Band
Dancing Piano
Dancing Drum
Dancing Steel Drum
Dancing Tambourine

40. Competition: Leading Drum Apps in Top 100
Drum Kit DigitDrummer
$1.99 / Free $0.99 / Free
Volume Control No Volume Control
(Flip View)
Pay $1.99 Extra Recording Recording

41. Marketing Positioning:
Competitive Differentiation
1st Drum App uses
Dancing Drum
$0.99 Accelerometer
Volume Control - Same View
Brighter Cheerful
More Sound
Touch Play
Motion Play
Casual Play - All Ages
Accelerometer > Record

42. Drum Kit DigitDrummer Dancing Drum
6 Drums 5 Cymbals 4 Drums 4 Cymbals 5 Drums 6 Cymbals
+ 5 Extra
DigiDrummer Lite Free Rank: 14 Dancing Drum $0.99 Rank: 1495
Drum Kit Lite Free Rank: 12
DigiDrummer Micro $0.99 Rank: 485
Drum $1.99 Rank: 55
DigiDrummer $0.99 Rank: 62
2.2 Versions 1.0 Versions
2.6 Versions 1.1 Versions 54266 ratings 0 ratings
3035 ratings 18207 ratings 1.7 Versions 3.3 Versions
1212 ratings 2904 ratings Data from Moblix 6/22/09

43. DEMO
Rank within Top 100 Rank: 1495
DigitDrummer Dancing Drum
Drum Kit

44. Branding
Revenue
Model

45. Music Artist
50 cent
http://www.50soundlab.com/

51. Music Artist
Lady Gaga
http://www.youtube.com/watch?v=n5ZCHKvHYRU

52. App Review
Tap Tap Revenge Lady Gaga
iPhone App
http://www.youtube.com/watch?v=JrJbDHH7rcQ

53. http://iokikaraoke.com/

55. Questions
&
Answers