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Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Disclaimer
Scredible plc makes no representations or warranties about the accuracy or suitability of any information in this training
session and related materials (such as handouts, presentation documents and recordings); all such content is provided to
participants on an “as is” basis.
By acceding to this service, you acknowledge that the information and materials contained in the training session may contain
inaccuracies or errors. The content of the information provided in the training session is for your general information and use only.
This training session reflects the tools available on the LinkedIn platform at the time of the delivery. It is subject to change at any
time and without prior notice. In order to stay up-to-date, we suggest to regularly check with your Scredible representative.
The content of this training session is for internal use only. It contains confidential information and cannot be shared freely outside
of your organisation. Restrictions and Copyright apply.
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc. | Confidential
How To REALLY StandOut on LinkedIn
Bert Verdonck
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
How important is LinkedIn?
• How important is a first impression?
• How long does it take to get a first impression of
someone else?
• Where do most people get a first impression of
someone else nowadays?
Check out the next page with profile pictures from real LinkedIn Profiles!
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
LinkedIn Profile Matrix©
EMPLOYED NOT EMPLOYED
NOT
LOOKING
FOR A JOB
CEO, spokesperson (Active)
Sales (Proactive)
Recruiting (Proactive)
Hiring Manager (Proactive)
Marketing (Active)
Experts & Consultants (Active)
Others (Passive)
Student A
Temporary Time Out
Retired
LOOKING
FOR A JOB Job Switcher
Student B
Unemployed
1
2
3
4
5
6
7
12
13
9
8
10
11
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Before you begin…
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
What’s in a name?
Most people have spelled their name correctly
Why are people not being found when others type in their name?
• Because most people don’t know how others are looking for them
• Because most people don’t know which spelling mistakes others are
making
• Because most people don’t know how important that really is
Because you are NOT like most people, here is a cool tip for your profile:
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Personal Profile Tips
• Background Picture
• Profile Picture
 Professional picture CHECK SLIDE 3 AGAIN HOW NOT TO DO
IT!
 No drinks
 Avoid holiday picture
 No kids or animals
 Headshot: not your desk, feet or full body
 Relax & Smile
 Background: neutral, maybe branded
 Up-to-date
 Not your first day at the office 30 years ago!
 People should be able to recognise you
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Personal Profile Tips
Professional Headline (max. 120 characters)
 Why would people pick your profile from the search results?
 Explain what do you do
 What can you do for them? Give & Receive? Free book/report/taster ?
 Conversation starter? Teasing? Ice breaker?
 Thought provoking? In common?
 Unexpected? Different? Something personal?
 Use dividers to increase readability
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Personal Profile Tips
Profile Language(s)
 Adapt to your target audience, which languages do they speak?
 When you create your profile in an additional language, make sure
you fill it out completely (like your default language)
Public Profile URL
 Change it to your first name + last name
 If that is taken: last name + first name
 If that is taken too: first name + last name + number
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Personal Profile Tips
Summary (max. 2000 characters)
Use space or special characters to separate the paragraphs
• Corporate branding
 A general paragraph about your organisation
(should be the same for all colleagues)
 A specific paragraph about your department or examples of
what your organisation does
 Clarify affiliations with other brands or organisations
• Professional branding
 Explain your role in the organisation.
What can people contact you for?
 Describe what you don’t do
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Personal Profile Tips
Summary
• Personal branding:
 What makes your tick?
 All about you!
 Keywords or full sentences
 Specialties
 Write abbreviations
as well as the full version
(e.g. HR, Human Resources)
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Personal Profile Tips
Experience (max. 2000 characters)
 Company Name
 Link to Company Page
 Title
 Location
 Time Period
 Description
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Personal Profile Tips
Experience
 Most recent experience = the most elaborated
 If you have multiple roles/activities, mention them as a separate
experience
 Previous roles should be shorter as you go back in time
 Make sure ALL relevant keywords
are used (findability!)
Languages
 Mention languages you master
 Include your proficiency
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Create a lead generation tool?
Use Rich Media:
 SlideShare
 YouTube
 Twitter
 Prezi
 Pinterest
 …
ALWAYS include a call-to-action!
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
https://linkedin.com/sales/ssi
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.
Aumara, Headley Road, Grayshott, Hindhead, Surrey, GU26 6LG, UK
connect@scredible.com @scredible in/scredible scredible.com
Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged.
This material and marks are proprietary to, and the sole property of, Scredible plc.

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How to StandOut On LinkedIn through your Profile?

  • 1. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Disclaimer Scredible plc makes no representations or warranties about the accuracy or suitability of any information in this training session and related materials (such as handouts, presentation documents and recordings); all such content is provided to participants on an “as is” basis. By acceding to this service, you acknowledge that the information and materials contained in the training session may contain inaccuracies or errors. The content of the information provided in the training session is for your general information and use only. This training session reflects the tools available on the LinkedIn platform at the time of the delivery. It is subject to change at any time and without prior notice. In order to stay up-to-date, we suggest to regularly check with your Scredible representative. The content of this training session is for internal use only. It contains confidential information and cannot be shared freely outside of your organisation. Restrictions and Copyright apply. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. | Confidential How To REALLY StandOut on LinkedIn Bert Verdonck
  • 2. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. How important is LinkedIn? • How important is a first impression? • How long does it take to get a first impression of someone else? • Where do most people get a first impression of someone else nowadays? Check out the next page with profile pictures from real LinkedIn Profiles!
  • 3. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc.
  • 4. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. LinkedIn Profile Matrix© EMPLOYED NOT EMPLOYED NOT LOOKING FOR A JOB CEO, spokesperson (Active) Sales (Proactive) Recruiting (Proactive) Hiring Manager (Proactive) Marketing (Active) Experts & Consultants (Active) Others (Passive) Student A Temporary Time Out Retired LOOKING FOR A JOB Job Switcher Student B Unemployed 1 2 3 4 5 6 7 12 13 9 8 10 11
  • 5. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Before you begin…
  • 6. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. What’s in a name? Most people have spelled their name correctly Why are people not being found when others type in their name? • Because most people don’t know how others are looking for them • Because most people don’t know which spelling mistakes others are making • Because most people don’t know how important that really is Because you are NOT like most people, here is a cool tip for your profile:
  • 7. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Personal Profile Tips • Background Picture • Profile Picture  Professional picture CHECK SLIDE 3 AGAIN HOW NOT TO DO IT!  No drinks  Avoid holiday picture  No kids or animals  Headshot: not your desk, feet or full body  Relax & Smile  Background: neutral, maybe branded  Up-to-date  Not your first day at the office 30 years ago!  People should be able to recognise you
  • 8. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Personal Profile Tips Professional Headline (max. 120 characters)  Why would people pick your profile from the search results?  Explain what do you do  What can you do for them? Give & Receive? Free book/report/taster ?  Conversation starter? Teasing? Ice breaker?  Thought provoking? In common?  Unexpected? Different? Something personal?  Use dividers to increase readability
  • 9. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Personal Profile Tips Profile Language(s)  Adapt to your target audience, which languages do they speak?  When you create your profile in an additional language, make sure you fill it out completely (like your default language) Public Profile URL  Change it to your first name + last name  If that is taken: last name + first name  If that is taken too: first name + last name + number
  • 10. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Personal Profile Tips Summary (max. 2000 characters) Use space or special characters to separate the paragraphs • Corporate branding  A general paragraph about your organisation (should be the same for all colleagues)  A specific paragraph about your department or examples of what your organisation does  Clarify affiliations with other brands or organisations • Professional branding  Explain your role in the organisation. What can people contact you for?  Describe what you don’t do
  • 11. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Personal Profile Tips Summary • Personal branding:  What makes your tick?  All about you!  Keywords or full sentences  Specialties  Write abbreviations as well as the full version (e.g. HR, Human Resources)
  • 12. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Personal Profile Tips Experience (max. 2000 characters)  Company Name  Link to Company Page  Title  Location  Time Period  Description
  • 13. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Personal Profile Tips Experience  Most recent experience = the most elaborated  If you have multiple roles/activities, mention them as a separate experience  Previous roles should be shorter as you go back in time  Make sure ALL relevant keywords are used (findability!) Languages  Mention languages you master  Include your proficiency
  • 14. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Create a lead generation tool? Use Rich Media:  SlideShare  YouTube  Twitter  Prezi  Pinterest  … ALWAYS include a call-to-action!
  • 15. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. https://linkedin.com/sales/ssi
  • 16. Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc. Aumara, Headley Road, Grayshott, Hindhead, Surrey, GU26 6LG, UK connect@scredible.com @scredible in/scredible scredible.com Copyright © 2016 Scredible plc. All registered trademarks and material acknowledged. This material and marks are proprietary to, and the sole property of, Scredible plc.