Doing Less with More - Invisible Design and User Research
Doing Less with More "Indifference toward people and the reality in which they live is actually the one and only cardinal sin in design." - Dieter Rams. In the race to meet a deadline, a budget, or just to be "lean", teams are sinning daily. Pressures lead to shortcuts. And research? Well, it's often left by the wayside, seen as an adornment, a nice-to-have. But research is the foundation upon which we build our work. Yes, it takes more resources and time. But the more detailed your picture, the easier it is to see the patterns, the behaviours, and the essence of what will make your application invisible. Uncovering "the little things that matter" speeds up development and helps designers concentrate on making designs that are "less, but better." Creating with a thorough understanding of the customer, their wants and needs, their context and perceptions, their goals–that is the highest respect you can offer those you are serving. In this presentation we explore how relational intelligence and knowing your customers is a must if we are to improve people's lives with our products and experiences.
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Doing Less with More - Invisible Design and User Research
- 1. Doing less with more Keynote Presentation Interact London 2014 – October 9, 2014 Andreas Adamec @andreasadamec Bernadette Irizarry @bernirizarry
- 2. Andreas Adamec Manager of UX and Design Warner Bros @andreasadamec Bernadette Irizarry CEO and Founder VLVT / Velvet Hammer Design @bernirizarry
- 3. blogs.independent.co.uk All Things D https://nest.com/ Apple Watch Website http://www.habumusic.com/Photo: Universal News ABD Sport Tech Hive Amazon http://www.aol.com/ Life Lock
- 4. invisible design in the foreground
- 6. why do less
- 7. http://www.cgu.edu/pages/10509.asp Photograph by Gabriella Marks http://amzn.com/0061339202 http://amzn.com/1477800832
- 8. Csikszentmihalyi’s Flow Model Csikszentmihalyi, M. (1990). Flow:The Psychology of Optimal Experience. New York, NY: Harper & Row.
- 9. Kotler’s Four Stages of Flow Duration? Duration? D u r a t i o n ? D uration? STRUGGLE RELAXATION CONSOLIDATION FLOW 1 2 4 3 Worry Recovery Memory Clarity Connection Focus Control Arousal Relaxation Anticipation Frustration Boredom Exhaustion Anxiety Kotler, S. (2014). The Rise of Superman. New York, NY: Houghton Mifflin Harcourt Publishing Company.
- 10. • Clear goals • Immediate feedback to one’s actions • Good balance between challenges and skills • Action and awareness are merged • No worry of failure • Self-consciousness disappears • The sense of time becomes distorted • The activity becomes an end in itself Prerequisites and Conditions for Flow
- 11. flow interrupted
- 13. flow engaged
- 14. CHIP KIDD http://chipkidd.com Photograph by Gabriella Marks Chip Kidd Ted Talk: Designing Books is no laughing matter. Okay it is. March 2012 cjsrnews.com
- 15. Chipp Kidd/Alfred A. Knopf, NPR 1Q84 Haruki Murakami Book Cover Design Chip Kidd
- 16. My Name Is Red, A. Knopf Hardcover, © Reed Business information
- 17. PAPER & MOLESKIN https://www.fiftythree.com/paper http://mymoleskine.moleskine.com/community/paperbyfiftythree.php
- 19. DISNEY MAGIC BAND http://howheasked.com/disney-marriage-proposal http://401kkid.com/kids-who-understand-money-disney/Disney Magic Band - Disneyworld.disney.go.com Image: Adam Voorhes, Design: Bryan Chrisite Design Wired, (2014, September) 13 Lessons for a New Era http://howheasked.com/disney-marriage-proposalhttp://disneymusings.blogspot.com/2013/10/our-disney-magic-band-experience.html
- 22. iOS 8 https://www.swarmapp.com/ iOS 8 - Apple.com
- 23. NYTIMES INNOVATION LAB Image: Joe Pugliese Wired, (2014, September) 13 Lessons for a New Era
- 25. doing less starts with more
- 26. David Kelly On Design Thinking - Fast Company http://www.fastcompany.com/1139331/ideos-david-kelley-design-thinking http://www.creativeconfidence.com/ http://www.creativeconfidence.com/ Creative Confidence Trailer http://article.wn.com/view/2014/03/29/ Ideo_executives_tout_creative_confidence_in_the_workplace/#
- 27. CORRELATION WITH PRICE PREMIUM CORRELATION WITH MARKET SHARE Complete Stranger Fleeting Acquaintances Casual Acquaintances One Night Stand Fling Secret Affair Enemies Annoying Acquaintances Stalker - Prey Guru - Discipline Dealer - Addict Star - Groupie Villain - Victim Online Friend Marriage-on the Rocks Close Sibling Love - Hate Next Door Neighbors Former Friend Colleagues Marriage Partners Teammates Best Friends Buddies Old Friends What relationship do your customers want Avery, J., Fournier, S., and Wittenbraker, J. (2014, July–August). Unlock the Mysteries of Your Customer Relationships. Harvard Business Review.
- 30. Behavioral Attitudinal Qualitative (direct) Quantitative (indirect) DATASOURCE APPROACH What people do What people say Why & How to Fix It How many & How much What Do We Need To Understand © 2014 by Christian Rohrer, When to Use Which User-Experience Research Methods
- 32. • Research provides guardrails, not answers • Know what you really want to understand • Freshness of your data matters • Recruit the right audience • Designing and conducting tests is a skill • Include colleagues, stakeholders and other groups • With great power, comes great responsibility A few things to remember