SlideShare ist ein Scribd-Unternehmen logo
1 von 1
Downloaden Sie, um offline zu lesen
© 2017 Orange HillsTM
GmbH. All rights reserved.
Customers Attributes
BehaviouraldifferencesBehaviouralcommonalities
Non-customers
Clustering
Who are our customers
in our today’s business model?
Who are not our customers -
but could / should be in the future?
How can we classify our customers and non-customers
into target group(s) based on behavioural differences?
Strengthofties
How many (non-)customers are
on the market for each target group?
What lifetime value can we generate
with customers in each target group?
What are our onetime acquisition costs (AC)
for new customers in each target group?
What attributes
help us understand
behavioural
differences between
(non-)customers?
What attributes
are characteristic
for all (non-)
customers?
e.g.
+ Price sensitivity
+ Business paradigm
+ Purchase behavior
(Non-)Customers with a
similar behavioural
characteristic represent
a target group for our
business. What “job(s)” is each
target group trying
to get done?
Not all target groups generate
the same value for your com-
pany. Calculate the Customer
Lifetime Value (CLV) for each
group in order to determine
how much profit a customer
creates over time.
CLV = P x T - AC
Profit a customer generates
per year
Number of years a customer
stays with your company
Onetime costs you will
have to spend to acquire a
new customer
P
T
AC
=
=
=
P
T
AC
Are there any white spots here
no market player is serving today?
Label both axes with
behavioural attributes and
position customers and
non-customers on the
matrix
Label both axes with
behavioural attributes and
position customers and
non-customers on the
matrix
What is our primary segment
that unlocks the most value in
our business?
+ Positive lifetime value (CLV)
+ Easily accessible
+ Well-understood (”job(s)”)
+ Ready to spend
+ Open-minded
Take the segmented target groups
over to the ”Business Model“
canvas. Decide whether you need
one or many business models to
serve them.
TARGET GROUPSOrange HillsTM
GmbH | www.orangehills.de | Follow us on Twitter: @orangehillsgmbh
Team DateIteration 1 2 3
Licensed to Orange Hills GmbH for use in commercial projects from 01 / 01 / 2017 to 31 / 12 / 2017.

Weitere ähnliche Inhalte

Was ist angesagt?

2011 12-01 how to achieve predictable scalable revenue growth v1
2011 12-01 how to achieve predictable scalable revenue growth v12011 12-01 how to achieve predictable scalable revenue growth v1
2011 12-01 how to achieve predictable scalable revenue growth v1HubSpot
 
02 Branding David Greely
02  Branding  David Greely02  Branding  David Greely
02 Branding David GreelyIzgi Iletişim
 
Lidija Jurisich, CV, Jan 2015
Lidija Jurisich, CV, Jan 2015Lidija Jurisich, CV, Jan 2015
Lidija Jurisich, CV, Jan 2015Lidia Jurisich
 
Business model innovation
Business model innovationBusiness model innovation
Business model innovationbeltamayo
 
Disruption - business opportunity or challenge?
Disruption - business opportunity or challenge?Disruption - business opportunity or challenge?
Disruption - business opportunity or challenge?Martin Stenfeldt
 
Business model navigator 55 business model patterns
Business model navigator  55 business model patternsBusiness model navigator  55 business model patterns
Business model navigator 55 business model patternsRatchakrit Klongpayabal
 
Introduction to the Business Model Canvas
Introduction to the Business Model CanvasIntroduction to the Business Model Canvas
Introduction to the Business Model CanvasDavender Gupta
 
Is your organization Digital Ready?
Is your organization Digital Ready?Is your organization Digital Ready?
Is your organization Digital Ready?Cory Smith
 
Dynamic business models and business model innovation
Dynamic business models and business model innovationDynamic business models and business model innovation
Dynamic business models and business model innovationTommi Rissanen
 
An Introduction to Agile Marketing
An Introduction to Agile MarketingAn Introduction to Agile Marketing
An Introduction to Agile MarketingGet2Growth
 
Business Model Generation, CEMS Seminar, Design Thinking
Business Model Generation, CEMS Seminar, Design ThinkingBusiness Model Generation, CEMS Seminar, Design Thinking
Business Model Generation, CEMS Seminar, Design ThinkingGIRO Zrt.
 
Business model innovation distr
Business model innovation   distrBusiness model innovation   distr
Business model innovation distrLakshayyadav5
 
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)emmanueljunio
 
Business Model Design, For a Competitive Startup
Business Model Design, For a Competitive StartupBusiness Model Design, For a Competitive Startup
Business Model Design, For a Competitive StartupMotaz Agamawi
 
Ppx business modelling for strategic planning v4
Ppx business modelling for strategic planning v4Ppx business modelling for strategic planning v4
Ppx business modelling for strategic planning v4Michael Lachapelle
 
Business model innovation new value
Business model innovation   new valueBusiness model innovation   new value
Business model innovation new valueMarcus Tarrant
 
Digital transformation for Organizations
Digital transformation for OrganizationsDigital transformation for Organizations
Digital transformation for OrganizationsManoj Kumar
 
Business model navigator
Business model navigatorBusiness model navigator
Business model navigatorfinancist
 
Global Info Cloud Pvt Ltd
Global Info Cloud Pvt LtdGlobal Info Cloud Pvt Ltd
Global Info Cloud Pvt LtdVaibhav Sinha
 

Was ist angesagt? (20)

2011 12-01 how to achieve predictable scalable revenue growth v1
2011 12-01 how to achieve predictable scalable revenue growth v12011 12-01 how to achieve predictable scalable revenue growth v1
2011 12-01 how to achieve predictable scalable revenue growth v1
 
Introduction to E-Commerce - Business Model Canvas
Introduction to E-Commerce - Business Model CanvasIntroduction to E-Commerce - Business Model Canvas
Introduction to E-Commerce - Business Model Canvas
 
02 Branding David Greely
02  Branding  David Greely02  Branding  David Greely
02 Branding David Greely
 
Lidija Jurisich, CV, Jan 2015
Lidija Jurisich, CV, Jan 2015Lidija Jurisich, CV, Jan 2015
Lidija Jurisich, CV, Jan 2015
 
Business model innovation
Business model innovationBusiness model innovation
Business model innovation
 
Disruption - business opportunity or challenge?
Disruption - business opportunity or challenge?Disruption - business opportunity or challenge?
Disruption - business opportunity or challenge?
 
Business model navigator 55 business model patterns
Business model navigator  55 business model patternsBusiness model navigator  55 business model patterns
Business model navigator 55 business model patterns
 
Introduction to the Business Model Canvas
Introduction to the Business Model CanvasIntroduction to the Business Model Canvas
Introduction to the Business Model Canvas
 
Is your organization Digital Ready?
Is your organization Digital Ready?Is your organization Digital Ready?
Is your organization Digital Ready?
 
Dynamic business models and business model innovation
Dynamic business models and business model innovationDynamic business models and business model innovation
Dynamic business models and business model innovation
 
An Introduction to Agile Marketing
An Introduction to Agile MarketingAn Introduction to Agile Marketing
An Introduction to Agile Marketing
 
Business Model Generation, CEMS Seminar, Design Thinking
Business Model Generation, CEMS Seminar, Design ThinkingBusiness Model Generation, CEMS Seminar, Design Thinking
Business Model Generation, CEMS Seminar, Design Thinking
 
Business model innovation distr
Business model innovation   distrBusiness model innovation   distr
Business model innovation distr
 
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
SPENTREP - Business Model Innovation (reported by Emmanuel Junio)
 
Business Model Design, For a Competitive Startup
Business Model Design, For a Competitive StartupBusiness Model Design, For a Competitive Startup
Business Model Design, For a Competitive Startup
 
Ppx business modelling for strategic planning v4
Ppx business modelling for strategic planning v4Ppx business modelling for strategic planning v4
Ppx business modelling for strategic planning v4
 
Business model innovation new value
Business model innovation   new valueBusiness model innovation   new value
Business model innovation new value
 
Digital transformation for Organizations
Digital transformation for OrganizationsDigital transformation for Organizations
Digital transformation for Organizations
 
Business model navigator
Business model navigatorBusiness model navigator
Business model navigator
 
Global Info Cloud Pvt Ltd
Global Info Cloud Pvt LtdGlobal Info Cloud Pvt Ltd
Global Info Cloud Pvt Ltd
 

Andere mochten auch

Template: Financial Sanity Check
Template: Financial Sanity CheckTemplate: Financial Sanity Check
Template: Financial Sanity CheckOrange Hills GmbH
 
Serious Play: 3D Modellierung mit LEGO
Serious Play: 3D Modellierung mit LEGOSerious Play: 3D Modellierung mit LEGO
Serious Play: 3D Modellierung mit LEGOOrange Hills GmbH
 
Entwicklung und Umsetzung von Geschäftsmodellen mit Rapid Modeler
Entwicklung und Umsetzung von Geschäftsmodellen mit Rapid ModelerEntwicklung und Umsetzung von Geschäftsmodellen mit Rapid Modeler
Entwicklung und Umsetzung von Geschäftsmodellen mit Rapid ModelerOrange Hills GmbH
 
Implementing Innovation Management Systems
Implementing Innovation Management SystemsImplementing Innovation Management Systems
Implementing Innovation Management SystemsOrange Hills GmbH
 
Business Design Game: Gameboard (Business)
Business Design Game: Gameboard (Business)Business Design Game: Gameboard (Business)
Business Design Game: Gameboard (Business)Orange Hills GmbH
 

Andere mochten auch (9)

Template: Financial Sanity Check
Template: Financial Sanity CheckTemplate: Financial Sanity Check
Template: Financial Sanity Check
 
Serious Play: 3D Modellierung mit LEGO
Serious Play: 3D Modellierung mit LEGOSerious Play: 3D Modellierung mit LEGO
Serious Play: 3D Modellierung mit LEGO
 
Entwicklung und Umsetzung von Geschäftsmodellen mit Rapid Modeler
Entwicklung und Umsetzung von Geschäftsmodellen mit Rapid ModelerEntwicklung und Umsetzung von Geschäftsmodellen mit Rapid Modeler
Entwicklung und Umsetzung von Geschäftsmodellen mit Rapid Modeler
 
Business Model Inspirator
Business Model InspiratorBusiness Model Inspirator
Business Model Inspirator
 
Business Design Process
Business Design ProcessBusiness Design Process
Business Design Process
 
Template: Lean Offerings
Template: Lean OfferingsTemplate: Lean Offerings
Template: Lean Offerings
 
Orange Hills at a glance
Orange Hills at a glanceOrange Hills at a glance
Orange Hills at a glance
 
Implementing Innovation Management Systems
Implementing Innovation Management SystemsImplementing Innovation Management Systems
Implementing Innovation Management Systems
 
Business Design Game: Gameboard (Business)
Business Design Game: Gameboard (Business)Business Design Game: Gameboard (Business)
Business Design Game: Gameboard (Business)
 

Ähnlich wie Template: Target Groups Template

Alcor 10 blocks model
Alcor 10 blocks modelAlcor 10 blocks model
Alcor 10 blocks modelArvind Goshal
 
同理心地圖
同理心地圖同理心地圖
同理心地圖某社
 
What Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime ValueWhat Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime ValueAdam Toporek
 
Building the Retail Business-Opportunities and Challenges
Building the Retail Business-Opportunities and ChallengesBuilding the Retail Business-Opportunities and Challenges
Building the Retail Business-Opportunities and Challengesolu_akanmu
 
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptxelemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptxputririzky16
 
Business model canvas explaination
Business model canvas explainationBusiness model canvas explaination
Business model canvas explainationibaced
 
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...Ikinnoveer
 
Hvordan passer teknologien inn i din forretningsmodell
Hvordan passer teknologien inn i din forretningsmodellHvordan passer teknologien inn i din forretningsmodell
Hvordan passer teknologien inn i din forretningsmodellVictor Sanchez Barrera
 
So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)
So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)
So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)New York University
 
2013 Tekom Wiesbaden: A Business Model Generation Session
2013 Tekom Wiesbaden: A Business Model Generation Session2013 Tekom Wiesbaden: A Business Model Generation Session
2013 Tekom Wiesbaden: A Business Model Generation Sessiontauyou
 
Business model canvas_poster
Business model canvas_posterBusiness model canvas_poster
Business model canvas_posterKirill Kirillov
 
Customer segments.  To build an effective business model, a comp.docx
Customer segments.  To build an effective business model, a comp.docxCustomer segments.  To build an effective business model, a comp.docx
Customer segments.  To build an effective business model, a comp.docxrandyburney60861
 
Business Model Canvas
Business Model CanvasBusiness Model Canvas
Business Model CanvasStephen Dann
 
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ BratislavaBusiness Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ BratislavaStartup Pirates
 
Business & Marketing Fundamentals
Business & Marketing FundamentalsBusiness & Marketing Fundamentals
Business & Marketing FundamentalsTycoon
 
Business Design Jam 2016
Business Design Jam 2016Business Design Jam 2016
Business Design Jam 2016Juan Tejeda
 

Ähnlich wie Template: Target Groups Template (20)

Alcor 10 blocks model
Alcor 10 blocks modelAlcor 10 blocks model
Alcor 10 blocks model
 
同理心地圖
同理心地圖同理心地圖
同理心地圖
 
Estratégia
EstratégiaEstratégia
Estratégia
 
What Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime ValueWhat Is a Customer Worth? Understanding Customer Lifetime Value
What Is a Customer Worth? Understanding Customer Lifetime Value
 
Building the Retail Business-Opportunities and Challenges
Building the Retail Business-Opportunities and ChallengesBuilding the Retail Business-Opportunities and Challenges
Building the Retail Business-Opportunities and Challenges
 
Make It! (4/6)
Make It! (4/6)Make It! (4/6)
Make It! (4/6)
 
elemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptxelemen Bisnis model canvas perikanan.pptx
elemen Bisnis model canvas perikanan.pptx
 
Business model canvas explaination
Business model canvas explainationBusiness model canvas explaination
Business model canvas explaination
 
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
IA Ondernemen met innovatieve apps. Sessie 2. Koen Pellegrims. Monetizing you...
 
Hvordan passer teknologien inn i din forretningsmodell
Hvordan passer teknologien inn i din forretningsmodellHvordan passer teknologien inn i din forretningsmodell
Hvordan passer teknologien inn i din forretningsmodell
 
So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)
So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)
So I've Got a Big Idea...Now What (Maplewood Ideas Festival 2017)
 
2013 Tekom Wiesbaden: A Business Model Generation Session
2013 Tekom Wiesbaden: A Business Model Generation Session2013 Tekom Wiesbaden: A Business Model Generation Session
2013 Tekom Wiesbaden: A Business Model Generation Session
 
4 business planning
4   business planning4   business planning
4 business planning
 
Business model canvas_poster
Business model canvas_posterBusiness model canvas_poster
Business model canvas_poster
 
Business model canvas_poster
Business model canvas_posterBusiness model canvas_poster
Business model canvas_poster
 
Customer segments.  To build an effective business model, a comp.docx
Customer segments.  To build an effective business model, a comp.docxCustomer segments.  To build an effective business model, a comp.docx
Customer segments.  To build an effective business model, a comp.docx
 
Business Model Canvas
Business Model CanvasBusiness Model Canvas
Business Model Canvas
 
Business Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ BratislavaBusiness Model Canvas Workshop at Startup Pirates @ Bratislava
Business Model Canvas Workshop at Startup Pirates @ Bratislava
 
Business & Marketing Fundamentals
Business & Marketing FundamentalsBusiness & Marketing Fundamentals
Business & Marketing Fundamentals
 
Business Design Jam 2016
Business Design Jam 2016Business Design Jam 2016
Business Design Jam 2016
 

Kürzlich hochgeladen

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Lviv Startup Club
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First RespondersBPOQe
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyfashionfound007
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..dlewis191
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examplesamberjiles31
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 

Kürzlich hochgeladen (20)

Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)Michael Vidyakin: Introduction to PMO (UA)
Michael Vidyakin: Introduction to PMO (UA)
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
Trauma Training Service for First Responders
Trauma Training Service for First RespondersTrauma Training Service for First Responders
Trauma Training Service for First Responders
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Amazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the companyAmazon ppt.pptx Amazon about the company
Amazon ppt.pptx Amazon about the company
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..Team B Mind Map for Organizational Chg..
Team B Mind Map for Organizational Chg..
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Intellectual Property Licensing Examples
Intellectual Property Licensing ExamplesIntellectual Property Licensing Examples
Intellectual Property Licensing Examples
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 

Template: Target Groups Template

  • 1. © 2017 Orange HillsTM GmbH. All rights reserved. Customers Attributes BehaviouraldifferencesBehaviouralcommonalities Non-customers Clustering Who are our customers in our today’s business model? Who are not our customers - but could / should be in the future? How can we classify our customers and non-customers into target group(s) based on behavioural differences? Strengthofties How many (non-)customers are on the market for each target group? What lifetime value can we generate with customers in each target group? What are our onetime acquisition costs (AC) for new customers in each target group? What attributes help us understand behavioural differences between (non-)customers? What attributes are characteristic for all (non-) customers? e.g. + Price sensitivity + Business paradigm + Purchase behavior (Non-)Customers with a similar behavioural characteristic represent a target group for our business. What “job(s)” is each target group trying to get done? Not all target groups generate the same value for your com- pany. Calculate the Customer Lifetime Value (CLV) for each group in order to determine how much profit a customer creates over time. CLV = P x T - AC Profit a customer generates per year Number of years a customer stays with your company Onetime costs you will have to spend to acquire a new customer P T AC = = = P T AC Are there any white spots here no market player is serving today? Label both axes with behavioural attributes and position customers and non-customers on the matrix Label both axes with behavioural attributes and position customers and non-customers on the matrix What is our primary segment that unlocks the most value in our business? + Positive lifetime value (CLV) + Easily accessible + Well-understood (”job(s)”) + Ready to spend + Open-minded Take the segmented target groups over to the ”Business Model“ canvas. Decide whether you need one or many business models to serve them. TARGET GROUPSOrange HillsTM GmbH | www.orangehills.de | Follow us on Twitter: @orangehillsgmbh Team DateIteration 1 2 3 Licensed to Orange Hills GmbH for use in commercial projects from 01 / 01 / 2017 to 31 / 12 / 2017.