Personal Value Proposition

1. Value Proposition
High performance results-driven marketing leader with in-depth experience in industries undergoing rapid change
Strategic Results Focused
Results Focused Effective Marketer
Strategic Results Focused
Results Focused Effective Marketer
• Segmentation and analysis •• Marketing dashboard
Marketing dashboard • End-to-end customer experience
• Segmentation and analysis •• Marketing dashboard
Marketing dashboard • End-to-end customer experience
• Buyer value research •• Measurable outcomes
Measurable outcomes • Multi-channel B2B, B2C & B2B2C
• Buyer value research •• Measurable outcomes
Measurable outcomes • Multi-channel B2B, B2C & B2B2C
• Brand equity and positioning •• Fact-based research
Fact-based research • Salesforce.com analytics/insight
• Brand equity and positioning •• Fact-based research
Fact-based research • Salesforce.com analytics/insight
• Internal and external alignment •• Forecasting and planning
Forecasting and planning • Integrated marketing
• Internal and external alignment •• Forecasting and planning
Forecasting and planning • Integrated marketing
• Strategic partnership development •• ROI focus
ROI focus communications built around
• Strategic partnership development •• ROI focus
ROI focus communications built around
differentiated value
differentiated value
• Thought leadership focus
• Thought leadership focus
Leader and Communicator
Leader and Communicator Mel Berger Business Driven Initiatives
Business Driven Initiatives
• Apply situational leadership • Establish pillars of strategy to foster
• Apply situational leadership • Establish pillars of strategy to foster
• Facilitate and lead change via cross-
• Facilitate and lead change via cross- Strategic Marketing & operational excellence
functional teams operational excellence
functional teams Marketing Communications • Create fact-base of understanding of
• Build marketing capabilities • Create fact-base of understanding of
• Build marketing capabilities market segments/dynamics for better
• Optimize resources for efficiency and market segments/dynamics for better
• Optimize resources for efficiency and 617.852.9653 decision making
effectiveness decision making
effectiveness • Leverage sales force productivity
• Develop strong relationships • Leverage sales force productivity
• Develop strong relationships melberger200@verizon.net systems for marketing excellence
systems for marketing excellence
Experience Education Values
Experience Education Values
• Energy / utilities • Harvard Business School: MBA in • Honesty and integrity
• Energy / utilities • Harvard Business School: MBA in • Honesty and integrity
• Financial services Marketing • Accountability and resourcefulness
• Financial services Marketing • Accountability and resourcefulness
• Applied technology • Boston University: BA in Economics • Dedication and loyalty
• Applied technology • Boston University: BA in Economics • Dedication and loyalty
• New product development / launch • Boston Latin School • Adaptability and resilience
• New product development / launch • Boston Latin School • Adaptability and resilience
• Data-base driven direct marketing • Discipline and persistence
• Data-base driven direct marketing • Discipline and persistence
• Consulting and value-added
• Consulting and value-added
marketing support services
marketing support services