The sponsorship overview for The Next Web Conference 2008. April 3 and 4 in Amsterdam.

1. The Next Web • April 3 & 4, 2008 • Amsterdam • http://thenextweb.org
The Next Web Conference
April 3 & 4 - Westergasfabriek
Introduction
Event statistics The Next Web 2007
Media coverage
Focus points for upcoming event
Sponsorship Opportunities 2008

2. The Next Web • Introduction
The Next Web introduction Figure 1:
The Web is redefining the way we do business and is creating Number of attendees per country
new opportunities for entirely new and existing markets. The
Next Web Conference is a one of a kind conference in Europe
which brings Industry thought leaders, technology
entrepreneurs, top tier VC’s and the driving corporate forces of
innovation in the Internet Industry together.
Here is some interesting information about The Next Web
2007 edition to get an impression about the impact of The
Next Web Conference.
“If I could attend only one conference next year looking for the latest
in webX.0, I bet you it would be The Next Web!” Barend van den
Attendees: 502
Brande, Big Bang Ventures
From 25 countries

3. The Next Web • 2007 Event Statistics
The Next Web 2007 statistics Figure 2:
In total 502 people (see figure 1) attended The Next Web Attendees’ positions include:
Conference 2007 (compared to 270 in 2006). The day before
the conference we organized an unconference International
OpenCoffee meetup in café De Jaren with some of the
speakers and 185 attendees.
A blend of decision makers from the European Internet scene,
technology entrepreneurs, innovators, along with venture
capitalists, industry journalist, bloggers, and senior level
executives attended the conference. (see figure 2).
“I met more interesting companies than at any other such event”
Robert Schrimpff, TVM-Capital
“cool location, cool venue, cool conference” Ian Hay, Orange

4. The Next Web • Media Coverage
The Next Web 2007 in the media
The Next Web has been mentioned in 21 papers in 8 countries. 625 blog posts have been written about The Next Web.
Among others the following media have published stories about the 2007 conference:
Blogosphere: Mainstream Media:
• Techcrunch (468k RSS readers) • The Times (3 stories)
• ReadWriteWeb (3 posts - 83k RSS readers) • Die Zeit
• Mashable (2 posts - 175k RSS readers) • Sontagszeitung (800k prints)
• Marketingfacts (3 posts - 40k views) • NRC Handelsblad (250k prints)
• Bright • NRC Next (125k prints)
• ZDnet • De Telegraaf (700k prints)
• FEM Business • Amsterdam weekly (40k prints)
• Digg frontpage (3 times) • De Pers, Metro, Spits (approx. 500k prints)
• The Next Web Videos (20k + views) • Dutch, Finnish and Danish national radio
quot;the media coverage at the conference was really great!quot; Kaj Haggman, Nokia

5. Sponsorship Opportunities Package
The Next Web Conference
April 3 & 4 2008
Sponsorship Opportunities

6. The Next Web • Focus Points 2008
Focus points
2008
What’s next...
• 2 day conference
• Bringing the 600-750 European Industry influentials and thought leaders together
• Facilitating extensive networking possibilities before, during and after the conference
• Top level speakers
• Opportunity to showcase new technologies/services on stage
• Spacious company arena for optimal brand placement
• Spread content (podcasts, video and sheets) widely after the conference

7. The Next Web • The Venue • Westergasfabriek
The Westergasfabriek is a culture park in central Amsterdam. It
Main conference room breathes inspiration and enthusiasm.
Keynotes
The Next Web Conference is known for its personal and good
Sponsor Cases
atmosphere. Like minded people are gathering to be inspired by
Startup Showcases
the speakers and startup showcases, to network and to do
business.
700m2
A venue is key for the atmosphere and to facilitate networking.
Therefore we have picked this venue with 2 key elements:
All Keynotes and Startup Showcases are on main stage
The Company Arena, lunch and coffee breaks are all in the same
area. Perfect networking opportunities and great visibility for
Stairs
your company.
One area for breaks, lunch
and the Company Arena
Friday Night: The Next Web
Terra Sponsor party in
cooperation with Bright Live
640 m2
Stairs

8. The Next Web • Sponsor Benefits
Sponsor benefits include / Sponsor packages Terra Giga Mega Venturepreneur
Recognition as x Sponsor on conference website (logo, link, description) yes yes yes yes
Inclusion and recognition as x sponsor in all conference communications (ads, mailings, video feeds) yes yes yes yes
Opportunity to add content to Virtual Goodie Bag yes yes yes yes
Logo placement on entrance photo shoot backdrop wall yes yes yes yes
Logo placement on Conference Social Network yes yes
Sponsor case session (10 minutes in general session on main stage) yes yes
Company banner in main conference area and company arena yes yes
Company Booth at Exposition Arena 30m2 20m2 12m2
Logo on name badges yes yes
Opportunity to offer after conference benefits to the conference attendee mailing list yes yes
Company name on key cords (perfect visibility on photos and videos) yes
Guest invitation(s) to pre-conference keynote dinner 2 1
Additional conference passes 8 6 2 4
Extra invitations to The Next Web Terra Sponsor Dinner 10 4 2 4
All extra passes, besides the additional mentioned passes are available for a 30% discount.

9. The Next Web • Preliminary agenda and Networking events
Time* Thursday Friday Legenda
08:30 - 10:30 Breakfast and registration Open Coffee and Expo
General Session General Session
General session includes Keynotes,
Startup Showcases, and
10:30 - 13:00 Coffee and Expo Break Coffee and Expo Break
Entertainment.
General Session General Session
13:00 - 14:30 Lunch Lunch
Sponsor Case Sponsor Case
Ventrepreneur Sponsor
General Session General Session
14:30 - 18:00 Coffee and Expo Break Coffee and Expo Break
Terra Sponsor
General session
Sponsor Case
General Session Award ceremony
Giga Sponsor
The Next Web Terra Sponsor
19:00 - 21:00 The Next Web closing Dinner
Dinner (invitation only)
The Next Web Terra Sponsor
21:00 - 01:00
Party

10. The Next Web • Sponsor packages
Terra Sponsor (exclusive) Giga Sponsor (limit 3)
€45.000 €25.000
Includes above mentioned benefits and: Includes above mentioned benefits and:
The Next Web Terra Sponsor Dinner The Next Web Giga Sponsor OpenCoffee Meetup
This is an invitation only dinner on Thursday night. Attendance is limited Recognition as sponsor of this International OpenCoffee Meetup.
to Mega (or better) Sponsors and their invitees. OpenCoffee is a great way to meet new people and to start the day.
Recognition as the evening’s sponsor. The Meetup is also open for non-conference attendees. Brand
10 extra invitations to the dinner. placement and give outs allowed.
(catering included)
Lunch Sponsor
The Next Web Terra Sponsor Party Recognition as Lunch Sponsor
Closing Party on Friday including Logo placement during lunch
Recognition as party Sponsor
Opportunity to invite 10 additional guests who are not conference
attendees
Opportunity to introduce featured DJ/entertainer
Banner placement or virtual banners on beamer

11. The Next Web • Sponsor packages
Startup Package 1
Venturepreneur Sponsor (limit 2)
(startups only, limited availability)
€10.000 for price info contact Patrick
Includes above mentioned benefits and:
5 min showcase during general session on main stage
The Venturepreneur Sponsor is the innovation partner of 2 Showcase
2 conference passes
demo sessions. You can select 2 (portfolio) companies to demo on
Company booth (6m2) at the Company Arena
stage. Your logo will be placed before online video feeds of all
50-word company description in Conference Guide
Showcases and during demo sessions on main screen.
Venturepreneur will be Sponsor of 1 Coffee Break (catering
Startup Package 1I
included).
(startups only, limited availability)
Mega Sponsor €5.000 for price info contact Patrick
Includes above mentioned benefits. Mega Sponsorship is required to
2 conference passes
attend The Next Web Terra Sponsor Dinner.
Company booth (6m2) at the Company Arena
50-word company description in Conference Guide
Company or VC Booth in Arena €4000,-
12 m2, including internet access, power.

12. The Next Web • Networking
Unconference
How we facilitate networking?
The night before The Next Web Conference there will be an
Networking focus points for attendees and Sponsors
unconference meetup in Amsterdam to get warmed up.
The Next Web Conference is about meeting new and interesting
people, boosting your PR, having fun, being inspired, making deals and
Conference
doing business.
Networking events During the conference there are extensive networking opportunities
700 interesting people, 2 days and 2 evenings. How can you get most in the Company Arena. During registration, coffee breaks, and lunch it
out of your conference? is Networking time.
There are 2 dinners during the evenings: Thursday Terra Sponsor
We are building a custom made business Conference Network, dinner (Sponsors and their invitees only) and Friday The Next Web
where you can see who’s at the conference, who you should meet, closing dinner
who other attendees think you should meet, make appointments and
prepare yourself for the ultimate networking days. The Next Web Terra Sponsor party will be held on Friday night in
This Conference Network will go online 2 weeks before the cooperation with Bright Live (800 people).
conference and is available all year afterwards.

13. The Next Web • Contact
Reach technology leaders, innovators and entrepreneurs at The Next Web 2008
Use The Next Web Conference to position yourself as next web visionary. Our Sponsors are leading the way and shaping the Internet
landscape. Sponsorships in combination with the networking events we organize offer a unique opportunity to showcase your thought
leadership and interact with Europe's most influential web innovators.
For more information about Sponsorship opportunities, please contact:
Patrick de Laive
patrick@thenextweb.org
+31 6 4200 4200
Boris Veldhuijzen van Zanten
boris@thenextweb.org
+31 6 2181 1784