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PROTOTYPING AND FIELD EVALUATION AS RISK MITIGATION IN MOBILE PRODUCT DEVELOPMENT Frank Bentley Motorola Applied Research and Technology Center
In fewer words… ,[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object],[object Object]
Preface ,[object Object],[object Object]
Social Media Research Lab ,[object Object],[object Object],[object Object],[object Object]
How we get ideas… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
We collect and analyze data… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Design ideas based in real data
Research questions to mitigate risk ,[object Object],[object Object],[object Object]
What we build: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples:
How we test: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Case Study: Ambient Mobile Communications ,[object Object],[object Object],[object Object]
Ambient, defined… ,[object Object],[object Object],[object Object]
Case study: Ambient Mobile Communications ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Location Sharing Study ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motion Presence (2006) ,[object Object],[object Object],[object Object],[object Object]
Motion Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Motion Presence: Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Mitigated… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Context Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Presence (2005) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Music Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Music Presence Findings ,[object Object],[object Object],[object Object],[object Object]
Risk Mitigated… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Sharing Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Presence (2007) ,[object Object],[object Object],[object Object]
Photo Presence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Photo Presence Findings ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Risk Mitigated… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Overall guiding principles: ,[object Object],[object Object],[object Object],[object Object]
Benefits: ,[object Object],[object Object],[object Object]
Principles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Prototyping and Field Evaluation as Risk Mitigation in Mobile Product Development

  • 1. PROTOTYPING AND FIELD EVALUATION AS RISK MITIGATION IN MOBILE PRODUCT DEVELOPMENT Frank Bentley Motorola Applied Research and Technology Center
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