How developers can change the game by building APIs

1. Open APIs
Building a community
around your product
IBM INNOVATION SPACE @ iHub Nairobi
Ben Mann | IBM Africa Software | Wednesday January 27, 2015
@benm4nn | benjmann@ke.ibm.com | deskinhursley.wordpress.com

2. Apps createa world of
opportunities

3. But the challengesare great
How toavoid being in the 90%ofappsthat
areonlyopenedonce?
How will youstandoutfromMillions of
apps?
How canyoufinda marketofpaying
customers?
How canyoubuild arecognisablebrand?

4. A newway has emerged
APIs(ApplicationProgrammingInterfaces)
API

5. APIs area new way to
buildApps
API

6. But what if youbuilt the
APIs?
Your new API
building block

7. Many business aretransforming themselvesinto
APIs
“$7B USD worth of
items through APIs”
“The API which has 10
times more traffic than the
website has been really
very important to us”
More business through
APIs than Web & Mobile
By 2016, 50% of B2B collaboration will take
place through Web APIs
By 2018, 68% of mobile apps will be
powered by APIs

8. And IBM is leadingthe
revolution

9. It createsa chainof value–an Economy
The API Economy
API
Data
Services
API
Developers Apps& APIs
API App

10. Step1 –It starts with data
APIData
InternetofThings
Otherpeople’sdata
Open DataSets
ProprietaryDataSets
TechnologyAPIs
Yourdata
Web Social Mobile

11. Step2 –Designyour API
YourAPI is your
product
API
Keep it small
Keep it simple
Compose using tools
designed for building APIs
(StrongLoop)

12. Step3 –Reachthe
developercommunity Your
API

13. Step4 –Let your APIbe mixedwith others
Your
API
IBM Bluemix
Innovation Platform

14. Step5 –Monetize
TurnyourAPI
intoa business
API

15. What’s happening?
More developers are building with APIs
More organizations and companies are delivering their value through APIs
This creates a new opportunity foryou to createa new kind of product –your
APIs

16. Gettingstarted
www.ibm.com/cloud-computing/solutions/partner-landing
docs.cloudfoundry.org/devguide/services/user-provided.html
ibm.com/developerworks/cloud/library/cl-bluemix-api-mgmt-app
Building acustom service forBluemix (CloudFoundry)
Building anAPI withBluemix Strongloop
AddyourAPI toBluemix
Managing yourAPI withBluemix
engage.vevent.com/index.jsp?eid=556&ecid=82653&code=sl-web

17. Questions?