Benjamin Spiegel's presentation at #ID2013 (Interactivity Digital) in South Beach on Data Silos in the Digital Age - http://www.youtube.com/watch?v=A0Jop4fsDpc
5. #ID2013
API Process
1. Determine the data sources
– Translate Business needs into KPIs and determine who has the metrics
2. Build connecters & adapters
– Develop automated collection methods to collect the raw data
3. Store and aggregate the data
– Choose a flexible storage and aggregation method to manipulate and prepare the
data.
4. Visualize & explore with BI Tools
– Connect your data to a visualization / BI Tool do filter, segment and analyze.
22. #ID2013
6. We Then Filtered The URLs To
Remove Sites That
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Did not align with the target audience
Had low engagement
Could not be influenced
Have low social or link authority
23. #ID2013
Visibility (Avg Rank | # Results)
7. This Left Us With Around 170 Highly
Engaged & Highly Targeted Sites.
Referral pages per Visit