3. Facebook Facts
Largest social network – 2nd most trafficked website in world
Facebook reached 100,000 users in less than 9 Months
350+ million active members
170+ million log on daily
65+ million on Facebook via mobile devices – 50% more active
10+ million join Fan Pages every day
2nd most popular site with 134+million unique visitors in 1-10
Fastest growing for 35+ yr olds, median age 33 years
Projected to reach 500+ million users by 2011
Largest photo sharing platform – 2 billion per month
~70% of users are outside the US
3rd most popular video site
Can add rich media, landing pages, opt-in boxes
Social ads – inexpensive, targeted marketing, CTA, TY
4. Twitter Truths!
Fastest growing social network ~ 1,382% per months
40+ million users, 100+ million users by 2010
50+ million tweets daily, 600 tweets per second
53% Female, 46% College graduates
Largest age group of 35-49 year olds, median age 31 years
31% of people in 25-34 age bracket adopted Twitter in 2009
Aids immensely with SEO
List profile on many ‘twitter’ sites
Ability to follow determined demographics
Ability to track conversations regarding company
5. LinkedIn Logic!
60+ million users, 5 million new users in Jan/Feb 2010
Growing by 1.3 million users per month
Professional audience – 50% are decision makers
8% are C-Level Executives
Average salary = $109k
Average savings = $250k
Average age is 41 years
Average years of experience is 15
95% are college educated – 64% college graduates
Half of members are International
Members are used to engaging
6. YouTube & Mobile Madness
YouTube
20+ million users
100 million videos posted daily
101 videos viewed per person January 2009
Second largest search engine
Ranks organically with Google
Mobile
260 million subscribers
Spending expected to quadruple in next 5 years
73% utilize txt messaging
13.4% mobile web, 6% mobile search, 5% mobile video
iPod Applications reached 1 billion users in 9 months
91% use mobile device to engage on social networks
7. RSS Feed & Blogging Basics
200+ million blogs, over 50% post daily
20-35 years old bloggers embed 57% of the videos, 35+ yr olds
Positions as expert, allows interaction with public
Great resource for Brand Development & Reputation Management
Active blogs draw 6.9% more organic search traffic, increase SEO
Targeted content, event promotion
Platform to create, test, roll out new ideas
Guest bloggers can be beneficial and give more credibility
Combine with RSS Feed, users opt-in (RSS for articles/forums too)
RSS Feed allows for automatic and instant publishing
8. Consider - What you
are offering and how
will you
communicate your
offerings to your
target markets?
Think – Small
Niches…reach
people where they
are…you have to go
find them!
Education –
Continuous
education on how to
work within these
platforms, utilize
many facets of your
life….people are
interested and want
to engage!
9. Social - Digital Media Strategies
Facebook – design dynamic fan page, give-aways for fan
milestones reached, schedule postings, monitor daily to engage, add
options including opt-in box on welcome landing page, design
interactive tabs, event planning, groups, reaching out to ‘friends’ to
recommend page (short cut).
Twitter – design dynamic twitter page , give-aways for follower
milestones reached, schedule postings (insights/excerpts from
client), re-tweets based on keywords, monitor daily to engage, live
tweeting, expanded tweet-ups, expand branding with MMT and
avatar. Incorporate twitter parties (live/virtual/both) which are
exciting, fast moving, can become top trending subject and allows
for personal interaction.
10. Social - Digital Media Strategies
Blogging – Design blogging strategy (have idea), utlilze blogging
Streams, reach out to hot, high profile bloggers, press releases
LinkedIn – design LinkeIn page, build recommendations,
recommended reading, network with other executives from target
market, utilize surveys. Post regularly, develop/join/interact within
groups.
YouTube – design YouTube channel to showcase client interviews,
readings, trailers, clubs etc.
11. Social - Digital Media Strategies cont
Utilize Key words for various activities
Webinars/Teleseminars – for clients, promoters, charities
Wikipedia - has 13+ million articles
Unique ways to market/advertise, ie Hulu, Vook, Widgets
Solicit recommendations/sharing (WOM) on Amazon, Shelfari, etc
Prizes for buying pre-determined amounts of product
Unique business cards
Geo Marketing – Gowalla, Foursquare, Yelp
Co-Branding – alignment/packaging with relevant product
Chapter giveaways in many formats: audio, video, Kindle, ipad
Custom application(s) – ie for iPhone
Custom song (co-branding) – sell on iTunes
T-shirt promo
White papers
12. Let’s Rock!
Social Media is #1 activity on Internet. Think of Social Media as
continuous high energy events which allow for constant celebration of
your brand. Building the brand’s buzz, making it viral, and protecting
it’s reputation is what it’s all about. Continuous buzz will generate
maximum exposure, turn your social communities into a promotional
army, elicit long-term relationships, and ultimately bring you revenue.
Statistics, while invaluable , are not the end-all answer. One must
relentlessly monitor the trends for changes and always be watching
for what is hot, what is saturated, and what may be the next gold
mine.
My goal is to help clients make a difference, develop a vibrant
footprint, manage the streams, and maintain/grow the buzz. My
personal success and joy comes when clients reach their goals!