Addresses 8 social media trends that impact business: social analytics, video, social commerce, chat bots, mobile first, enterprise collaboration, employee advocacy and need to focus. Recommends how different types of businesses should focus their social media marketing on different social media platforms.

1. 8 Social Media Trends
That Matter
And How they Apply to Business
@Laurie Shook

2. Where Shall We Start? Pick a picture, and away we go!

3. Big Data & Social Analytics
š Customer service, PR, Marketing earliest
“sweet spot” for social media
š Next phase: applying “Big Data”
available in social media to impact
other business areas
š Ticker Tags: Uses social media trends to
alert investors in advance of stock price
changes
š Other uses: Forecasting based on
weather; inventory; product
requirements; process improvement
Chewbacca Mom viral video &
Hasbro stock price

4. Video Comes Alive
š People remember 10% of what they
hear; 65% of what they see
š Infographics are 3X more likely to be
shared
š Live streaming took off with Periscope in
2015; Facebook Live brings easy video
creation and distribution to built-in
audience live & later
š Implications for business: Do visual
always. Do video now, as much as
possible. Do Facebook “Live” now. The Eye by Tony Tasset

5. Social Commerce
š $3.3 B in US Sales tracked to Social
media
š Facebook and YouTube introduced
360 ads for immersive experiences
š Pinterest drives $50 average sale
š 2 M pin product pins daily
š 93% use Pinterest for purchase
planning
š Introduced buyable pins
Source: Social Media
Today

6. Chats & Chat Bots Pique Curiosity
š Messaging Apps gaining strength
š WhatsApp, Facebook Messenger
š Chat bot – Chatter robot or conversational
agent
š Siri, Cortana, Alexa
š Automate routine transactions
š Save us from IVR jail!
Source: TechCrunch, 2016

7. Mobile Phone Lovers
š More Google searches occur on
mobile than desktop
š Nearly 80% of time on social is via
mobile
š Mobile ordering apps poular:
Starbucks, Dunkin Donuts, Chick-fil-A
š Implications. Your website MUST be
responsive or mobile friendly
š Implications: Plan to leverage
location information and evaluate
mobile ordering.
Mobile Phone Lovers,
Banksy, Bristol.

8. Social Comes to the Enterprise
š 2/3 of Social Media’s Value lies in
improving collaboration and
communications within and across
enterprises (McKinsey Global Institute)
š What’s the stumbling block?
Usability? Security? Purpose?
š Facebook for Business being trialed
š Potential for LinkedIn/Microsoft

9. Employee Advocacy
š Employees have 10X the followers
and 8X the social engagement as the
brand
š Apps exist that help curate,
customize and track content for
employees, such as SocialChorus
š Successful example: Zappos
š Mainstream examples, AT&T,
Starbucks
Social Media Today

10. What Social Media Strategies Should I Use
for My Business?
š Different trends apply to different
businesses
š Mobile ordering great for chain retail
š Video great for all types—solopreneur,
non-profit, SMB, enterprise
š Different platforms depending on business
š Should have a good business with a good
product before you focus too much on
social!
business2community

11. Social Media Can Overwhelm
30
20
18
14
0
10
20
30
40
50
60
70
80
90
Category 1
Chart Title
FB Instagram Snapchat Twitter
Average Minutes per day ranges
from 82 to 110 minutes

12. Prioritizing Focus Areas
Non-profit; Solopreneur SMB Enterprise
LinkedIN Sales; recruiting;
thought
leadership; Pulse
B2B Sales; Pulse;
recruiting
Facebook Events; ads;
posts; boost
Posts, Events;
boosts; ads;
Posts; Events;
boost; ads;
Posts; boosts;
ads;
Twitter News; events Amplification Customer
service; news
Instagram; If visual appeal If visual appeal If visual appeal B2C yes; B2B
depends
Pinterest If product
related
If product
related
Website Yes Maybe Yes Yes
Snapchat Marketers Dabble Research

13. 8 Social Trends that Matter
And how they apply to business
Laurie Shook
Lauriejshook@gmail.com
@LaurieShook on Twitter and Facebook
972-767-9291