Globally, Communications, Media and Entertainment companies are characterized
by attractive packages being unveiled almost on a daily basis, high customer
churn, cutthroat competition to deliver maximum value to customers
1. UniServe for Telecom
Unification of customer communication
processes with UniServe
Increased Revenue
Reduced Operational Costs
Enhanced Customer Loyalty
Efficient Cash Flow Management
2. Globally, Communications, Media and Entertainment companies are characterized
by attractive packages being unveiled almost on a daily basis, high customer
churn, cutthroat competition to deliver maximum value to customers and a
realization that customer delight flows out of much more than the basic service
mix. Today's CME enterprises need to strategically innovate business models to
control Average Revenue Per User (ARPU) while simultaneously enhancing
customer empowerment. Because, an empowered customer is a delighted
customer and a delighted customer can be retained! Our customer
communications management suite, UniServe, delivers Enterprise Agility by
helping CME enterprises attain strategic objectives like controlled ARPUs, enables
customer empowerment and facilitates the creation of customer delight.
The changing face of Telecom
Customer Communications
3. UniServe @ work
Intense's suite for enterprise customer communications management, UniServe, can help
Telecom service providers to achieve business process unification and eliminate cost-islands,
bottlenecks and inefficiencies by enabling rapid, end-to-end, multi-modal customer
communications.
UniServe Suite for cross-functional business process integration
File
for e-Mailing
duplicate bill
F
f
File
for e-Mailing
F
f
File for
Reports & Analysis
File
for web hosting
File
for printing
Billing
Application
Bill Composition
Bill Presentment
Bill Processing
Formatting
Software
Database Manpower
Bill Composition
Bill Presentment
Bill Processing
e-Delivery
Software
Database Manpower
Bill Composition
Bill Presentment
Bill Processing
CRM Integration
Application
Database Manpower
Bill Composition
Bill Presentment
Bill Processing
Selfcare
Application
Database Manpower
Bill Data Composition
Bill Data Presentment
Bill Data Processing
Reports & Analytics
Software
Database Manpower
Multiple applications for customer communication Single application for customer communication
Before UniServe After UniServe
File for e-Mailing &
Online presentmentO
File for web hosting,
Reports & Analysis
File for printingBill Composition
Bill Presentment
Bill Processing
UniServe
Database Manpower
Billing
Application
Single application
for Multiple Needs
UniServe unifies customer communication processes by integrating with existing infrastructure, thus eliminating
the need for multiple applications to cater to customer communications. By doing this, it ensures:
Integrity of customer data across applications and delivery channels
Reduction of the storage and manpower costs of multiple applications
Streamlining of customer communications process by aligning with existing applications
4. Customer Communication Management simplified with
UniServe’s Business rules engine
UniServe is a Service Oriented Architecture driven, end-to-end, customer communications solution that provides single-platform integration of all applications and delivery
channels of communications, resulting in faster, cost effective and personalized customer communication
5. CMSBenefits with UniServe
Increased Revenue
Marketing Message Manager
Demographic promotional offers for up-selling / cross-selling can be published dynamically, enabling faster response to
market dynamics
Paper real estate can be rationalized through white space management to enable third-party promotional
advertisements, and this can increase revenue earned through advertisements
Informed Business Decisions
Through the accelerated availability of personalized reports & analytics on customer data (e.g., reports on region-wise
ARPU for CEO, etc.), internal users can launch better targeted marketing campaigns
Reduced Operational Costs
Reduced storage, manpower and maintenance costs by eliminating need to maintain multiple applications for customer
communications
Optimized bill real estate management: reducing stationery and printing costs through reduced number of pages of
bills; average of 30%-40% less space required
Reduced distribution costs through electronic sorting, automated multi-channel delivery, remote printing, multiplexing,
etc.
Easy-to-use GUI tools lead to reduction in costs and efforts for bill layout design and change management
Enhanced Customer Loyalty
Improved clarity of bills through personalized, error-free communication
Development of customer intimacy through personalized layouts and greetings on bills; e.g., wishes on occasions like
birthdays, etc.
Increased customer delight from instant delivery of duplicate bills
Enhanced customer delight from effective response of Customer Service Representatives (CSRs) on bill-related queries
Customer delight via Self-care portal, enabling customers to view bills online, perform analytics on their usage patterns,
and organize a personalized address book
6. Efficient Cash Flow Management
Instant, efficient bill processing, leading to reduction in delivery cycles
Instant, automated distribution of bills through multiple channels like e-mail, print, fax, web
hosting, etc.
Accelerated bill payment through prioritized delivery of bills based on customer types
Accelerated payments through delivery of companies-specific file format
Enabling automated tracking of returned invoices with instant CSR follow-up alerts; follow-up
cycle time reduction from 7-10 days to 1-2 days
Intense Technologies
Intense Technologies is an enterprise software products company offering a range of productized solutions across the
Enterprise Content Management and Enterprise Customer Communication Management domains. Intense's solutions are
backed by an intricate understanding of the best practices drawn from client engagements across verticals like Telecom,
Banking, Insurance and Manufacturing.
Intense’s offerings deliver and deploy a “productized” pooling of Intense’s domain and vertical specific knowledge
gathered through various client consulting and implementation engagements-- making them meticulously packaged
offerings of expert thought, customized to be best fit for specific domains and verticals.
Intense's knowledge and process agility offering for document management, UniDoc, enables enterprises across
verticals to organize and streamline their un-structured data and integrate people, processes and documents optimally. It
helps enterprises to manage the entire lifecycle of their business critical documents across geographies securely and
with ease. Productized around document centric applications like Indexing, Archiving, Records Management,
enterprise-wide Document Management and Business Process Automation, UniDoc is also best-fit for end-to-end Rights
Management, Service Provisioning Workflow Automation and Email Response Management Solutions. Geared up to
comply with vertical specific standards, the UniDoc enables the adoption of best practices in each vertical.
Intense's flagship offering for enterprise customer communication management, UniServe, is a market leader across the
highly competitive and demanding Indian Telecom landscape. It is the preferred end-to-end enterprise customer
communications management solution for customer document design, automated multi-modal delivery, enterprise
reporting and self-care requirements.
The company we keep (a partial list)
Telecom clients: Bharti-Airtel, Aircel, Reliance Telecom, Idea, Tata Indicom, BSNL, MTNL, BPL Mobile, Spice Telecom,
Bhutan Telecom, MTN Irancell, Ghana Telecom, Batelco Jordan and Ethiopian Telecom.
BFSI clients: Arab National Bank, Commercial Bank of Kuwait, GE Money, ICICI Prudential, National Bank of Fujairah, First
Gulf Bank, Bharti-AXA and Bajaj Allianz.
Other clients: Pepsico, Honda, Rockwool, Torrent Power and Reckitt Benckiser.