1. Graphic Design
AN INTRODUCTION

2. What is it?
In graphic design, "the essence is to
give order to information, form to ideas,
expression and feeling to artifacts that
document human experience." (Meggs)

3. Graphic Design
A VISUAL HISTORY

4. Early Design
Lascaux, France. circa 14000 B.C.E.

5. Early Design
Egyptian Hieroglyphics, date unknown

6. Early Design
Book of Kells, AD 800

7. Early Design
Gutenberg Bible 1450s
First text in western
Europe that used
movable type.
Reproduction now
more economic and
efficient

8. Enlightenment
Pamphlet, John Locke, 1734

9. Enlightenment
Declaration of Independence, 1776
Design as symbol of
resistance

10. Industrial Revolution
Toulouse-Lautrec Poster late 1800s
The Dawn of Advertising

11. Industrial Revolution
Advertisement Late 1800s
Art Nouveau

12. Modern Design
DaDa-inspired poster 1920s
DaDa
1920s-30s
Paris, Germany
New York

13. Modern Design
Bauhaus Poster 1923
The Bauhaus Movement
1919-1933
Mirrors Cubism and
Constructivist movements
in art world

14. Modern Design
Bauhaus Poster
The Bauhaus Movement
1919-1933

15. Modern Design
Soviet Constructivist
Design

16. Swiss Movement
Piet Mondrian
The influence of
the Swiss

17. Swiss Movement
The influence of
the Swiss

18. Swiss Movement
Helvetica Poster
The influence of
the Swiss
Helvetica

19. Swiss Movement
VW Beetle Ad, 1950s
The influence of
the Swiss

20. Swiss Movement
Magazine Cover, 1969
The influence of
the Swiss

21. American Modernism
Logos
Paul Rand
1914-1996

22. Book Cover
Paul Rand
1914-1996
American Modernism

23. American Modernism
Album Cover
1960s & Pop Art
Milton Glaser

24. Post-Modernism
Magazine Cover
Tibor Kalman
1949-1999

25. Post-Modernism
Magazine Cover
David Carson

26. Post-Modernism
Poster 1995
Paula Scher

27. Post-Modernism
Poster 1995
Stefan Sagmeister

29. Post-Modernism
Magazine Cover
Tibor Kalman
1949-1999