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Visual
     A Snapshot of Visual Content Marketing




Noland Hoshino | Co-Founder, Bcause Media |   @NolandHoshino
Source 3M Corporation and Zabisco
Source Zabisco
Pick up plastics to help keep our
beaches clean – no matter where you live
EXAMPLES OF VISUAL CONTENT




     a
IMPRESSIONABLE
ELEMENTS OF VISUAL CONTENT

     z
Source Simply Measured
facebook.com/washingtonunited




        Bite-sized Information
facebook.com/sevenly




     Inspirational
Motivational




Image + Content + Creativity
pinterest.com/sevenly




     Snapshot Message
Contest theme with #hashtag
   Announce contest with instructions
and rules
   Create RSS feed
http://instagr.am/tags/[hashtag name]/feed/recent/rss
Note: Don’t include the hash mark # in the URL address
     Fan snaps photo with #hashtag
     Winner winner chicken dinner
Nonprofit Website




                                                     Uploads Picture to
    Donation Page
                                                      Pinterest Board




Person clicks on image,
                                                    Write compelling call-
“like” “repin it” tweet,
                                                          to-action
   emal or Facebook



                           Create Pinterest Board
Source AnsonAlex
http://pinterest.com/source/yourwebsite.com
Search #heiferinternational
PicMonkey.com
ReciteThis.com
ShareAsImage.com
Tagxedo.com
Piktochart.com
Infogr.am
Why

Why

Why

Why

Why
•   Hire the right right-brain person
•   Identify theme message, mission, vision
•   Post interesting images
•   Optimize images for findability
•   Post consistently and frequently
•   Make use of apps and tools
•   Get your community involved
Visual Communications for Nonprofits
Visual Communications for Nonprofits

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Visual Communications for Nonprofits