Teaching Excellence

marketing product management market extension product development diversification market penetration product packaging responsible marketing product life cycle bcg matrix constituents of a product product management tools product strategies ge matrix product anatomy product management pestel analysis ethics creative advertising execution formats message strategies execution styles creative aspects of advertising social media social media marketing individual behaviour at work the individual ethical marketing responding to ethical issues types of organisational culture corporate culture organisational culture metaphors effective strategy execution customer satisfaction studies extended marketing mix measuring customer satisfaction customer satisfaction ejecución estratégica strategy implemenetation tetra pak coercive power resource power effective leadership leader qualities mark zuckerberg andre villas boas leader actions legitimate power initiative power expert power leading nelson mandela steve jobs environmental theory reverent power reward power effective leader followers qualities marketing criticisms marketing ethics green marketing corporate social responsibility sustainable marketing socially responsible marketing fads business strategy tactical strategy business unit strategy functional strategy corporate strategy competitive strategy pestel political environment pestel model business environment scanning business environment pestel framework technological environment strategic analysis legal environment economic environment ecological environment business environment analysis social environment organic growth unrelated diversification inorganic growth growth strategies related diversification business growth value or product packaging importance of product packaging product package planning strategy strategic planning strategic planning process what is strategy strategy execution organisational culture leadership leader strategic marketing innovation product innovation planning mintzberg globalisation branding brands brand swot analysis fast foodservice qsr industry mcdonald's competitive strategies business ethics contract resource hrm contracts employment human psychological mix csr social communications promotion orchestra symphony