Eventex 2016 presentation by Martijn Timmermans, The Red Line Project. Topics: Why Storysharing is so effective at events. What tools can be used and How this results into more motivated and active audience engagement.
4. 1. Autonomy
2. Competence
3. Relatedness
Deci, E. L., & Ryan, R. M. (1985). Intrinsic motivation and selfdetermination in human behaviour.
WHAT ARE THE BASIC HUMAN NEEDS
STORYTELLING IS ONE OF THE MOST POWERFULL EXCERSIS TO USE AT EVENTS
Why, because it effects so many importants parts of the brain.
So in fact it activates many important parts of the brain. But that is only when you listen to a story. Wouldn’t it be cool if everyone can tell their story not just me?
This is what usually happens!
But is doesn’t fit with our basic human needs
thus audience’s need
Design your event with these 3 basic needs incorporated
reveal why and how storytelling leads to deeper engagement and transformation of people at live events.
How: use the magic of storytelling to design events
What: can create events that have both autonomous and shared experiences.
Why storysharing is a powerfull answer to meet the audience’s need for autonomy, relatedness and competence.
What tools can be used to fuel creativity and engagement.
How this leads to deeper connections and transformation of audiences’ expectations at live events.
We are born storytellers, before we could read or write we told each other stories. This is how we
create a safe and trusting space where people will join in the new learning processes.
Tools for autonomy: writing – brains work – creative
Silent reflection maybe, in a minute
I want to activate many more parts of the brain
You can learn much more from 150 people 5 min think and write x 4 stories = 150 x 5 = 750 x 4 stories
create a safe and trusting space where people will join in the new learning processes.
Tools for autonomy: writing – brains work – creative
Silent reflection maybe, in a minute
opening questions matters a lot.
appeal to participants’ experience
learning model: we learn not by acquiring and retaining knowledge-as-facts, but by picking up and integrating material that is relevant to the intentions and projects we have, things that will help us flourish and unfold our potentials.
Loation: fluent: even the most restricted locations can be facilitated from public spaces to monumantal buildings
Time: TEDx was fully scheduled. High level audence, royal family, ministers etc. 10 days before we started
Target group: Anyone can write or draw an awnser,
Write a short story about best event experience?
Why did you go there
How did it make you feel
What made it so special
Write a short story about best event experience?
Why did you go there
How did it make you feel
What made it so special
Write a short story about best event experience?
Why did you go there
How did it make you feel
What made it so special
Write a short story about best event experience?
Why did you go there
How did it make you feel
What made it so special
Write a short story about best event experience?
Why did you go there
How did it make you feel
What made it so special
Design your event with these 3 basic needs incorporated
But is doesn’t fit with our basic human needs
thus audience’s need
Design your event with these 3 basic needs incorporated
Design your event with these 3 basic needs incorporated