5. “
”

10. “
”

13. 
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




15. 
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

17. 


18. 
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19. 

20. 

24. 

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27. 

42. 


44. 



58. Fact : In the real world, most
companies do too much
development and spend too
much money too early
“
”
Fred Destin, Atlas Ventures

59. Most start ups fail because
they didn’t develop their
market - not because they
didn’t develop their product
“
”
Steve Blank, Author of Four Steps to the Epiphany

60. Products today – it’s not
some product manager that
has an epiphany. That’s not
how it works. Product,
design, engineering, [work]
side by side.
“
”
Marty Cagan, Silicon Valley Product Group

61. We own the process.
The process doesn't own us.
We call it Agile Jazz.
“
”
Tom Loosemore, Gov.uk

62. Don’t fail fast.
learn
fast
“
”
Tom Chi, Google X