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1 
SEO TOOLS OF THE TRADE 
60 TOOLS YOU NEED IN 2014 
Bastian Grimm, VP Organic Search, Peak Ace AG | @basgr
2 
Presentation Download: 
http://pa.ag/bac14-tools
3 
BUCKLE UP, GUYS…! 
90+ SLIDES IN 45 MINUTES
4 
Keyword Insights 
Benchmarking, Comparison, Suggestions & Search Volumes
5 
#1 SEMRush 
http://www.semrush.com/ 
partially free (or $69 / mo.), web-based
6 
#1 SEMRush 
http://www.semrush.com/ 
Massive DB (in 25+ countries), keyword data for phrases and / or domains
7 
#2 Searchmetrics Essentials 
http://suite.searchmetrics.com/en/research 
partially free (or €69 / mo.), web-based
8 
#2 Searchmetrics Essentials 
http://suite.searchmetrics.com/en/research 
Especially useful when it comes to relations, synonyms, etc.
9 
#3 Übersuggest 
http://ubersuggest.org/ 
free, web-based
10 
#4 Suggestion Keyword Finder 
http://tools.seochat.com/tools/related-keywords-tool/ 
free, web-based, English keywords only
11 
#5 Scrape it with Google-Docs 
http://pa.ag/gscrapeit 
free, web-based
12 
#6 KeywordTool.io 
http://keywordtool.io/ 
free, web-based
13 
#6 KeywordTool.io 
http://keywordtool.io/ 
The beauty: Also has Bing, YouTube & App Store keywords - in multiple languages!
14 
#7 Keyword Eye 
http://www.keywordeye.com/ 
free (or $16 / mo.), web-based
15 
#8 soovle 
http://soovle.com/ 
free, web-based, mainly English keyword data
16 
#9 Bing Keyword Research 
http://www.bing.com/toolbox/keywords 
free, web-based
17 
#10 Google AdWords Keyword-Planer 
https://adwords.google.com/KeywordPlanner 
free, web-based
18 
What to do with all this data? 
http://bg.vu/sesldn14 
Structured approach on comparing and processing all this keyword data…
19 
On-Page Auditing 
Architecture: Crawling, Headers, Redirects, etc.
20 
#11 Screaming Frog SEO Spider 
http://www.screamingfrog.co.uk/seo-spider/ 
free (or £99 / yr.), Win + Mac + Ubuntu
21 
#12 DeepCrawl Website Crawler 
http://deepcrawl.co.uk/ 
paid (€60 / mo.), web-based
22 
#12 DeepCrawl Website Crawler 
http://deepcrawl.co.uk/ 
Simplified and efficient architecture auditing, scheduled reports & more
23 
#13 strucr.com 
https://strucr.com/ 
free (or €119 / mo.), web-based
24 
#14 botify.com 
https://www.botify.com/ 
paid (€39 / mo.), web-based
25 
#15 Searchmetrics Suite 
http://www.searchmetrics.com/de/suite/ 
paid (€349 / mo.), web-based
26 
#15 Searchmetrics Suite 
http://www.searchmetrics.com/de/suite/ 
URL health monitoring including quick-win suggestions
27 
#16 HTTP Status Code Checker 
http://httpstatus.io/ 
free, web-based
28 
#17 Bulk HTTP Header Checker 
http://www.tomanthony.co.uk/tools/bulk-http-header-compare/ 
free, web-based
29 
#18 ModRewrite Generator 
http://www.generateit.net/mod-rewrite/index.php 
free, web-based
30 
#19 robotto 
http://www.robotto.org/ 
free (or $60 / mo.), web-based
31 
Some more On-Page Tools 
Various (little) helpers to make your life easier…
32 
#20 SERP Snippet Optimization Tool 
http://www.seomofo.com/snippet-optimizer.html 
free, web-based
33 
#21 flang - hreflang Testing Tool 
http://flang.dejanseo.com.au/ 
free, web-based
34 
#22 hreflang Generator Tool 
http://www.internationalseomap.com/hreflang-tags-generator/ 
free, web-based
35 
#23 Copyscape & Siteliner 
http://www.copyscape.com/ & http://siteliner.com/ 
free, web-based
36 
#24 Schema- & microDATAgenerator 
http://schema-creator.org/ & http://www.microdatagenerator.com/ 
free, web-based
37 
#25 Google‘s Structured Data Testing Tool 
http://www.google.com/webmasters/tools/richsnippets 
free, web-based
38 
Performance Auditing 
All about site speed
39 
#26 Google PageSpeed Insights 
https://developers.google.com/speed/pagespeed/insights/ 
free, web-based
40 
#27 YSlow 
http://yslow.org/ 
free, browser plug-in
41 
#28 GTmetrix 
http://gtmetrix.com/ 
free (or $15 / mo.), web-based
42 
#28 GTmetrix 
http://gtmetrix.com/ 
PageSpeed & YSlow at-a-glance, report download, URL comparison & API
43 
#29 TinyPNG & JPEGmini 
https://tinypng.com/ & http://www.jpegmini.com/ 
free, web-based
44 
#30 SpriteCow & SpriteMe 
http://www.spritecow.com/ & http://spriteme.org/ 
free, web-based
45 
#31 blitz.io Load Testing 
https://www.blitz.io/ 
paid ($30 / mo.), cloud-based
46 
Want some more? 
http://bg.vu/brigh14 
Way, way more performance optimization tools & strategies…
47 
Link Management Tools 
Evaluation, Auditing, Link Intelligence, etc.
48 
#32 LinkResearchTools (LRT) 
http://www.linkresearchtools.com/ 
paid ($129 / mo.), web-based
49 
#32 LinkResearchTools (LRT) 
http://www.linkresearchtools.com/ 
Linkprofile & domain auditing / comparison, alerts & bulk-auditing tools
50 
#32 LinkResearchTools (LRT) 
http://www.linkresearchtools.com/ 
(Competitive) link (risk) auditing / evaluation
51 
#33 Majestic 
https://majestic.com/ 
paid (€40 / mo.), web-based
52 
#34 ahrefs.com 
https://ahrefs.com/ 
partially free (or $79 / mo.), web-based
53 
#34 ahrefs.com 
https://ahrefs.com/ 
Super-fast link discovery, beautiful interface, social data & link growth trends
54 
#35 OpenLinkProfiler 
http://www.openlinkprofiler.org/ 
free, web-based
55 
#36 LinkRisk 
http://linkrisk.com/ 
paid (€179 / mo.), web-based
56 
#36 LinkRisk 
http://linkrisk.com/ 
Also a link suite with multiple sub-tools for auditing, monitoring, removal, etc.
57 
#37 urlprofiler 
http://urlprofiler.com/ 
paid (£10 / mo.), Win + Mac
58 
#37 urlprofiler 
http://urlprofiler.com/blog/screaming-frog/ 
Combine data from ScreamingFrog with urlprofiler
59 
SEO Suites 
All-in-one solutions for your (large-scale) SEO Usually has rankings, visibility, recomms, etc.
60 
#38 Searchmetrics Suite 
http://www.searchmetrics.com/de/suite/ 
paid (€349 / mo.), web-based
61 
#39 Sistrix 
http://www.sistrix.co.uk/ 
paid (€119 / mo.), web-based
62 
#39 Sistrix 
http://www.sistrix.co.uk/google-updates/ 
Free Google update checker to match with timestamps of all big updates / changes
63 
#40 OnPage.org 
http://www.onpage.org/ 
paid (€100 / mo.), web-based
64 
Rank Tracking & Flux's 
Monitor Rankings and SERP Volatility
65 
#41 MozCast 
http://mozcast.com/ 
free, web-based
66 
#42 SERP Volatility Index by SERPs.com 
https://serps.com/tools/volatility 
free, web-based
67 
#43 Algoroo 
http://algoroo.com/ 
free, web-based
68 
#44 Advanced Web Ranking (AWR) 
http://www.advancedwebranking.com/desktop/ 
paid ($199 / mo.), Win + Mac + Unix
69 
#45 SerpBook 
http://serpbook.com/ 
paid ($5 / mo.), web-based
70 
Browser Plug-ins 
Various extensions for Firefox & Chrome
71 
#46 Off-Page Plug-ins for Chrome 
https://chrome.google.com/webstore/ 
Linkparser, Redirect Path, Linkclump & Check My Links
72 
#47 General SEO Plug-ins for Chrome 
https://chrome.google.com/webstore/ 
META SEO Inspector, SeeRobots, SEOquake & Disconnect
73 
#48 SEO Plug-ins for Firefox 
http://www.quirk.biz/searchstatus/ & http://getfirebug.com/ & http://pa.ag/1nimBXp 
SearchStatus, Firebug & Web Developer Toolbar
74 
MS Excel Extensions 
Get easy access to all relevant data sources
75 
#49 SEOTools for Excel 
http://nielsbosma.se/projects/seotools/ 
free, Windows
76 
#50 SeoGadget for Excel 
http://builtvisible.com/seogadget-for-excel/ 
free, Windows
77 
#BONUS: Super Metrics for Excel 
http://supermetrics.com/ 
paid, Windows (Excel) or web-based (Google Docs)
78 
#BONUS: Super Metrics for Excel 
http://supermetrics.com/product/supermetrics-data-grabber/ 
paid, Windows (Excel) or web-based (Google Docs)
79 
Social Intelligence 
Tracking Social Networks & Data Points
80 
#51 Buzzsumo 
http://buzzsumo.com/ 
paid ($99 / mo.), web-based
81 
#52 Social Crawlytics 
https://socialcrawlytics.com/ 
free, web-based
82 
#53 socialbakers 
http://www.socialbakers.com/ 
free reports, or paid ($120 / mo.), web-based
83 
#54 Talk Walker Alerts 
http://www.talkwalker.com/en/alerts 
free, web-based
84 
#55 KnowEm 
http://knowem.com/ 
free check, paid username signup ($85 one time), web-based
85 
Search Engines 
Nope, not Google; Competitive Intelligence!
86 
#57 SimilarWeb 
http://www.similarweb.com/ 
partially free, (or $199 / mo.), web-based
87 
#58 SpiderFoot 
http://www.spiderfoot.net/ 
free, Win + Unix
88 
#59 NerdyData 
http://nerdydata.com/ 
free (or $99 / mo.), web-based
89 
#60 Shodan 
http://www.shodanhq.com/ 
free, web-based
90 
ITS NO ROCKET SCIENCE 
PLEASE DON‘T USE TOOLS WITHOUT QUESTIONING THEM!
91 
WE ARE HIRING: pa.ag/ace-jobs 
10+ Openings in PPC, SEO as well as Content & Online PR in Berlin! 
http://pa.ag/ace-jobs
92 
Your turn! Questions? 
 
bg@peakace.de 
 
twitter.com/peakaceag 
 
facebook.com/peakaceag 
 
www.peakace.de http://pa.ag/bac14-tools

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SEO Tools of the Trade - Barcelona Affiliate Conference 2014

  • 1. 1 SEO TOOLS OF THE TRADE 60 TOOLS YOU NEED IN 2014 Bastian Grimm, VP Organic Search, Peak Ace AG | @basgr
  • 2. 2 Presentation Download: http://pa.ag/bac14-tools
  • 3. 3 BUCKLE UP, GUYS…! 90+ SLIDES IN 45 MINUTES
  • 4. 4 Keyword Insights Benchmarking, Comparison, Suggestions & Search Volumes
  • 5. 5 #1 SEMRush http://www.semrush.com/ partially free (or $69 / mo.), web-based
  • 6. 6 #1 SEMRush http://www.semrush.com/ Massive DB (in 25+ countries), keyword data for phrases and / or domains
  • 7. 7 #2 Searchmetrics Essentials http://suite.searchmetrics.com/en/research partially free (or €69 / mo.), web-based
  • 8. 8 #2 Searchmetrics Essentials http://suite.searchmetrics.com/en/research Especially useful when it comes to relations, synonyms, etc.
  • 9. 9 #3 Übersuggest http://ubersuggest.org/ free, web-based
  • 10. 10 #4 Suggestion Keyword Finder http://tools.seochat.com/tools/related-keywords-tool/ free, web-based, English keywords only
  • 11. 11 #5 Scrape it with Google-Docs http://pa.ag/gscrapeit free, web-based
  • 12. 12 #6 KeywordTool.io http://keywordtool.io/ free, web-based
  • 13. 13 #6 KeywordTool.io http://keywordtool.io/ The beauty: Also has Bing, YouTube & App Store keywords - in multiple languages!
  • 14. 14 #7 Keyword Eye http://www.keywordeye.com/ free (or $16 / mo.), web-based
  • 15. 15 #8 soovle http://soovle.com/ free, web-based, mainly English keyword data
  • 16. 16 #9 Bing Keyword Research http://www.bing.com/toolbox/keywords free, web-based
  • 17. 17 #10 Google AdWords Keyword-Planer https://adwords.google.com/KeywordPlanner free, web-based
  • 18. 18 What to do with all this data? http://bg.vu/sesldn14 Structured approach on comparing and processing all this keyword data…
  • 19. 19 On-Page Auditing Architecture: Crawling, Headers, Redirects, etc.
  • 20. 20 #11 Screaming Frog SEO Spider http://www.screamingfrog.co.uk/seo-spider/ free (or £99 / yr.), Win + Mac + Ubuntu
  • 21. 21 #12 DeepCrawl Website Crawler http://deepcrawl.co.uk/ paid (€60 / mo.), web-based
  • 22. 22 #12 DeepCrawl Website Crawler http://deepcrawl.co.uk/ Simplified and efficient architecture auditing, scheduled reports & more
  • 23. 23 #13 strucr.com https://strucr.com/ free (or €119 / mo.), web-based
  • 24. 24 #14 botify.com https://www.botify.com/ paid (€39 / mo.), web-based
  • 25. 25 #15 Searchmetrics Suite http://www.searchmetrics.com/de/suite/ paid (€349 / mo.), web-based
  • 26. 26 #15 Searchmetrics Suite http://www.searchmetrics.com/de/suite/ URL health monitoring including quick-win suggestions
  • 27. 27 #16 HTTP Status Code Checker http://httpstatus.io/ free, web-based
  • 28. 28 #17 Bulk HTTP Header Checker http://www.tomanthony.co.uk/tools/bulk-http-header-compare/ free, web-based
  • 29. 29 #18 ModRewrite Generator http://www.generateit.net/mod-rewrite/index.php free, web-based
  • 30. 30 #19 robotto http://www.robotto.org/ free (or $60 / mo.), web-based
  • 31. 31 Some more On-Page Tools Various (little) helpers to make your life easier…
  • 32. 32 #20 SERP Snippet Optimization Tool http://www.seomofo.com/snippet-optimizer.html free, web-based
  • 33. 33 #21 flang - hreflang Testing Tool http://flang.dejanseo.com.au/ free, web-based
  • 34. 34 #22 hreflang Generator Tool http://www.internationalseomap.com/hreflang-tags-generator/ free, web-based
  • 35. 35 #23 Copyscape & Siteliner http://www.copyscape.com/ & http://siteliner.com/ free, web-based
  • 36. 36 #24 Schema- & microDATAgenerator http://schema-creator.org/ & http://www.microdatagenerator.com/ free, web-based
  • 37. 37 #25 Google‘s Structured Data Testing Tool http://www.google.com/webmasters/tools/richsnippets free, web-based
  • 38. 38 Performance Auditing All about site speed
  • 39. 39 #26 Google PageSpeed Insights https://developers.google.com/speed/pagespeed/insights/ free, web-based
  • 40. 40 #27 YSlow http://yslow.org/ free, browser plug-in
  • 41. 41 #28 GTmetrix http://gtmetrix.com/ free (or $15 / mo.), web-based
  • 42. 42 #28 GTmetrix http://gtmetrix.com/ PageSpeed & YSlow at-a-glance, report download, URL comparison & API
  • 43. 43 #29 TinyPNG & JPEGmini https://tinypng.com/ & http://www.jpegmini.com/ free, web-based
  • 44. 44 #30 SpriteCow & SpriteMe http://www.spritecow.com/ & http://spriteme.org/ free, web-based
  • 45. 45 #31 blitz.io Load Testing https://www.blitz.io/ paid ($30 / mo.), cloud-based
  • 46. 46 Want some more? http://bg.vu/brigh14 Way, way more performance optimization tools & strategies…
  • 47. 47 Link Management Tools Evaluation, Auditing, Link Intelligence, etc.
  • 48. 48 #32 LinkResearchTools (LRT) http://www.linkresearchtools.com/ paid ($129 / mo.), web-based
  • 49. 49 #32 LinkResearchTools (LRT) http://www.linkresearchtools.com/ Linkprofile & domain auditing / comparison, alerts & bulk-auditing tools
  • 50. 50 #32 LinkResearchTools (LRT) http://www.linkresearchtools.com/ (Competitive) link (risk) auditing / evaluation
  • 51. 51 #33 Majestic https://majestic.com/ paid (€40 / mo.), web-based
  • 52. 52 #34 ahrefs.com https://ahrefs.com/ partially free (or $79 / mo.), web-based
  • 53. 53 #34 ahrefs.com https://ahrefs.com/ Super-fast link discovery, beautiful interface, social data & link growth trends
  • 54. 54 #35 OpenLinkProfiler http://www.openlinkprofiler.org/ free, web-based
  • 55. 55 #36 LinkRisk http://linkrisk.com/ paid (€179 / mo.), web-based
  • 56. 56 #36 LinkRisk http://linkrisk.com/ Also a link suite with multiple sub-tools for auditing, monitoring, removal, etc.
  • 57. 57 #37 urlprofiler http://urlprofiler.com/ paid (£10 / mo.), Win + Mac
  • 58. 58 #37 urlprofiler http://urlprofiler.com/blog/screaming-frog/ Combine data from ScreamingFrog with urlprofiler
  • 59. 59 SEO Suites All-in-one solutions for your (large-scale) SEO Usually has rankings, visibility, recomms, etc.
  • 60. 60 #38 Searchmetrics Suite http://www.searchmetrics.com/de/suite/ paid (€349 / mo.), web-based
  • 61. 61 #39 Sistrix http://www.sistrix.co.uk/ paid (€119 / mo.), web-based
  • 62. 62 #39 Sistrix http://www.sistrix.co.uk/google-updates/ Free Google update checker to match with timestamps of all big updates / changes
  • 63. 63 #40 OnPage.org http://www.onpage.org/ paid (€100 / mo.), web-based
  • 64. 64 Rank Tracking & Flux's Monitor Rankings and SERP Volatility
  • 65. 65 #41 MozCast http://mozcast.com/ free, web-based
  • 66. 66 #42 SERP Volatility Index by SERPs.com https://serps.com/tools/volatility free, web-based
  • 67. 67 #43 Algoroo http://algoroo.com/ free, web-based
  • 68. 68 #44 Advanced Web Ranking (AWR) http://www.advancedwebranking.com/desktop/ paid ($199 / mo.), Win + Mac + Unix
  • 69. 69 #45 SerpBook http://serpbook.com/ paid ($5 / mo.), web-based
  • 70. 70 Browser Plug-ins Various extensions for Firefox & Chrome
  • 71. 71 #46 Off-Page Plug-ins for Chrome https://chrome.google.com/webstore/ Linkparser, Redirect Path, Linkclump & Check My Links
  • 72. 72 #47 General SEO Plug-ins for Chrome https://chrome.google.com/webstore/ META SEO Inspector, SeeRobots, SEOquake & Disconnect
  • 73. 73 #48 SEO Plug-ins for Firefox http://www.quirk.biz/searchstatus/ & http://getfirebug.com/ & http://pa.ag/1nimBXp SearchStatus, Firebug & Web Developer Toolbar
  • 74. 74 MS Excel Extensions Get easy access to all relevant data sources
  • 75. 75 #49 SEOTools for Excel http://nielsbosma.se/projects/seotools/ free, Windows
  • 76. 76 #50 SeoGadget for Excel http://builtvisible.com/seogadget-for-excel/ free, Windows
  • 77. 77 #BONUS: Super Metrics for Excel http://supermetrics.com/ paid, Windows (Excel) or web-based (Google Docs)
  • 78. 78 #BONUS: Super Metrics for Excel http://supermetrics.com/product/supermetrics-data-grabber/ paid, Windows (Excel) or web-based (Google Docs)
  • 79. 79 Social Intelligence Tracking Social Networks & Data Points
  • 80. 80 #51 Buzzsumo http://buzzsumo.com/ paid ($99 / mo.), web-based
  • 81. 81 #52 Social Crawlytics https://socialcrawlytics.com/ free, web-based
  • 82. 82 #53 socialbakers http://www.socialbakers.com/ free reports, or paid ($120 / mo.), web-based
  • 83. 83 #54 Talk Walker Alerts http://www.talkwalker.com/en/alerts free, web-based
  • 84. 84 #55 KnowEm http://knowem.com/ free check, paid username signup ($85 one time), web-based
  • 85. 85 Search Engines Nope, not Google; Competitive Intelligence!
  • 86. 86 #57 SimilarWeb http://www.similarweb.com/ partially free, (or $199 / mo.), web-based
  • 87. 87 #58 SpiderFoot http://www.spiderfoot.net/ free, Win + Unix
  • 88. 88 #59 NerdyData http://nerdydata.com/ free (or $99 / mo.), web-based
  • 89. 89 #60 Shodan http://www.shodanhq.com/ free, web-based
  • 90. 90 ITS NO ROCKET SCIENCE PLEASE DON‘T USE TOOLS WITHOUT QUESTIONING THEM!
  • 91. 91 WE ARE HIRING: pa.ag/ace-jobs 10+ Openings in PPC, SEO as well as Content & Online PR in Berlin! http://pa.ag/ace-jobs
  • 92. 92 Your turn! Questions?  bg@peakace.de  twitter.com/peakaceag  facebook.com/peakaceag  www.peakace.de http://pa.ag/bac14-tools