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Secrets of the Most Successful Bloggers



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Three years of research on business blogging are summarized in this insightful infographic revealing the strategies and practices that produce the strongest results.

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Secrets of the Most Successful Bloggers

  1. 1. When asked to assess the marketing performance of their blogs, the majority claimed to get“some results”while roughly one-quarter claimed“strong results.” In 2015, the average time bloggers invested in writing posts inched up, but in 2016 it busted well past the 3-hour mark. 60% spend 3 hours or less on their posts. Only 12% blast past 6 hours, but represent the largest sector of those that report strong results. Shorties shrink.The percentage of posts that are 500 words or less is half what is was two years ago. Biggies boom.The percentage of posts that are 2,000+ words long has doubled every year. Longer’s stronger. Bloggers that create longer posts report stronger results. Social media promotion takes 1st place in promotion at 96%. Results ranking: 5th. 2-year growth rate: 2% (Most have been using social media all along) Influencer outreach is 4th with 25% usage. Results ranking: 2nd. 2-year growth rate: 62% SEO promotion is 2nd with 58% usage. Results ranking: 4th. 2-year growth rate: 13% Email promotion is 3rd with 58% usage. Results ranking: 3rd. 2-year growth rate: 60% The majority of bloggers use more than one image in a typical post. The use of video has climbed to 15%. Less than 3% include audio in their posts. The average length of blog posts has increased each year. 1,050 words is the average for 2016, up 19% from 2015. In 2016, bloggers reported increasing promotional activity in ALL of the following channels. But look out: the more popular tactics are the least likely to produce strong results — and vise-versa. With finite resources, bloggers moved toward publishing less often this year compared to last. Daily blogging is down 53% Weekly blogging is up 7% (most common frequency) Monthly blogging is up 38% For three consecutive years, Orbit Media has surveyed 1000+ business bloggers to assess their publishing habits.This year, in addition to aiming to learn how business bloggers work, we probed deeper to learn which tactics work for them. Putting in theTime Which of the following best applies to your blog? A Rise in Size and Pictures A-Plenty What’s Up with Content Promotion? Frequency Findings are Fickle The blog delivers strong marketing results The blog delivers some results The blog delivers disappointing results I don’t know if the blog delivers value 0% 13% 25% 38% 50% Less than 500 500-1000 Number of words for a typical post 1000-1500 1500 - 2000 2000 + 0% 13% 25% 38% 50% more than daily 2-6 posts per week monthly less than monthly irregular intervals weekly several per month daily 0 70 140 210 2014 2 hours 24 minutes 2 hours 35 minutes 3 hours 16 minutes 2015 2016 Secrets of the Most SUCCESSFUL BLOGGERS RESEARCH REVEALSWHICHTACTICS PRODUCETHE STRONGEST RESULTS 24.5% 54.3% 8.9% 12.3% ? Percent of bloggers who reported “strong results”from their blog What do bloggers that get the strongest results do differently? They invest more time into writing their posts They write lengthier posts and include more media They promote their posts and often invest in online advertising They are more committed to using analytics They blog more frequently Results MayVary Source: AverageTime SpentWriting a Blog Post 1 31 Percent of bloggers who report “strong results”by frequency Do bloggers care about analytics? Less than one third ALWAYS check their results, however 56% usually (or always) do. The last three years has seen an 18% increase in bloggers who“always”check analytics. 30% of bloggers who regularly check analytics report“strong results”compared to 18% who don’t. Generally, bloggers who are consistent about measurement report better results. Getting an A in Analytics 03:15 hrs. AVERAGETIME WRITING POSTS Paid media is 5th with 15% usage. Results ranking: 1st. 2-year growth rate: 300%