Barend Cronjé

Johannesburg Area, South Africa South Africa

Founder & CEO CoLAB Project Implementation - Startup Entrepreneur

Apparel / Fashion

Growing up on a farm, Barend learned the value of a pragmatic approach to achieving impact with a healthy tension between long-term sustainability and short-term objectives. Barend believes in “Best Practical” design and delivery. Starting an initiative requires massive energy upfront, which he births then incubates by building solid foundations and creating sufficient movement for the team to grow and mature. As a neutral facilitator he leads groups to the “best practical” solution. Whether it’s a new business idea, solution or project, Barend gets his hands dirty, digging for the root cause, architecting the solution and often acts as the operational manager to mobilise sustainability....