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Pemasaran di Dunia Maya (Online Marketing)
1.
Memasarkan di Dunia
Maya
2.
First Tweet (14
Agustus 2010):
3.
banyumurti.net
5.
4 (+1) P P Product P Price P Place PPromotion PPackaging
6.
4P 4C
7.
Product Customer Wants & Needs
8.
Price Cost Is it worth
it?
9.
Place Convenience How can we
get it?
10.
Promotion Communication What’s in it
for me?
11.
Packaging Cucok…. Attract
14.
Who do you
trust?
15.
Do we need
Social Media? Img: aegisblogs.com
16.
indonesia internet and
socmed users statistic
17.
74,6 JUTA Indonesia Internet User MarkPlus
Insight Netizen Survey 2013
18.
Online Activities 42% 56.10% 62.50% 69.40% 79.40% 95.90% Chatting Download/Upload Video Email Visiting
Online News Portal Browsing Visiting Social Media MarkPlus Insight Netizen Survey 2013
20.
Alexa.com 5/4/2014
21.
FACEBOOK
22.
29.4M
24.
Social Media Revolution (video)
27.
So… HOW???
28.
MEDIA The word “Social”
is more important than “media”
30.
Awareness: Majalah, Socmed, Offline roadshow, radio,
TV Curiosity: Search blog, google, youtube Share: Socmed, Offline Consumption: Buy the product Share & Engage: Socmed, offline Loyalty: Beli lagi, bangun komunitas User Journey
32.
How to Use
Social Media to Engage With Customers
33.
LISTEN! video-marketing-online.net
34.
Ask Question, Answer
Question
35.
Be Interesting!
36.
Be Friend!
37.
Be Honest!
38.
promote other
40.
Online – Offline
Balance coolconversationslive.com Online Promotion can be useless if you do nothing offline
41.
Social Media Tips
for Better Engagement
42.
MEASURE
43.
Facebook Insight Crowdbooster Tweetreach Twittercounter Google Analytics TOOLS
44.
FACEBOOK INSIGHT From: Facebook
Page Insight Guide
46.
GOOGLE ANALYTICS
47.
References • Presentasi Nukman
Luthfie (virtual.co.id) • Presentasi Social Media Marketing – Tuhu Nugraha • Presentasi Social Media – Donny BU • Indonesia Netizen Survey 2013 (Majalah Marketeers Nov 2013) • en.wikipedia.org/wiki/Marketing_mix • Blog.hootsuite.com • mashable.com • Alexa.com • semiocast.com • socialbakers.com • youtube.com/user/Socialnomics09
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