Balachandar Kaliappan

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Presently working as Assistant Professor in Sona College of Technology, Department of Management Studies. I teach consumer behavior, marketing and economics subject to MBA graduates. I'm working on a research paper to understand the risk propensity of consumer while buying a product and also I'm trying to find out new kinds of risk that the consumer perceive while they buy a product online. Being a curious learner I have completed two MOOC courses through coursera.org. They are Social Psychology and Introduction to Consumer Neuroscience and Neuromarketing. I have good amount of experience in working with SPSS software ( Statistical Software for analyzing data).

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Balachandar Kaliappan

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Marketing management

Consumer behavior Introduction with Models

Consumer Perception

Consumer learning

Consumer attitude

Consumer motivation

10 c's and environment of online marketing

Strategy and models for virtual world

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