1. BUSINESS OPPORTUNITY PM Baharudin Ismail PM Roslan Ab. Rahim Mohamed Husny Basir

2. WHAT IS OPPORTUNITY Opportunity is defined as a situation that enables an entrepreneur to offer marketable products or services to interested buyers or end users

5. OPPORTUNITY IDENTIFICATION Opportunity identification is a process that involved the search for and discovery of business opportunities

7. OBSERVING CHANGES IN THE ENVIRONMENT Changes in the environment give rise to needs and wants and/or problems, and an opportunity emerges

9. Examples of How Changes in the Environment Provides Openings for New Product and Service Opportunities Structure of Population and Income Number of teenagers higher than number Cyber cafes, cineplexes, recording studios of elderly and children People have higher purchasing power Passenger cars, household furniture, DVD Social Increase incident of housebreaking Grills, alarm, sensor, security systems Increase interest in fitness Fitness center, dancing class, in-house exercise equipment, health food store Increase mobility of population Handphone, laptop computers Increasing predominance of dual- Restaurants, food delivery services income families leaves less time to cook at home Technological Advances Advances in biotechnology Biotech-related pharmaceutical products, food products, veterinary products Development of the internet E-commerce, improved communication Increase pressure to improve economic Online marketing, cost control services performance Government Policies and Regulations Increased driving standards Smoke emission control, helmet, seatbelt

10. RECOGNIZE NEEDS AND WANTS Opportunity occurs whenever there is a need and want to fulfill. The term “needs” refer to basic needs that the consumer must have in order to live while the term “wants” refers to a personal desire for something that is more than a basic need.

11. RECOGNIZE PROBLEM AND FIND SOLUTION Problems can be recognized by observing the challenges that people encounter in their daily lives. Solution to the problem represented a business opportunity

12. OPPORTUNITY IDENTIFICATION PROCESS Search for Changes in the environment Recognize needs and wants, and solutions Discovery of Opportunity

15. EVALUATION AND SELECTION PROCESS The evaluation and selection process involves judging the viability of the opportunity and assessing its potential.