G108276 public-speaking-lagos-v1905b

Communicate! Public
Speaking tips from an
Experienced Professional
Tony Pearson
IBM Master Inventor, Management
Consultant, and Content Manager
2019 IBM Systems Technical University
May 7-9 | Lagos, Nigeria

What Sucks the Energy Out of a Presentation?
2 © Copyright IBM Corporation 2019
• Dull opening
• Bad technology / AV issues
• Body language, voice and
movement
• Toomuch content
• Weak closing

Jerry Seinfeld on Public Speaking
“According to most studies, people's
number one fear is public speaking.
Number two is death. Death is number
two. Does that sound right? This
means to the average person, if you go
to a funeral, you're better off in the
casket than doing the eulogy.”
-- Jerry Seinfeld

Agenda
1. Gather Requirements
2. Research and Rehearse
3. Opening – First 7 minutes
4. Surviving the Middle
5. Closing – Landing on your
feet with poise and grace

Gather your requirements
• Where and When will the
presentation take place?
• Who is the audience?
• Why? What is the Goal?
• How long?

Gather Requirements – Who, Where and When
Ballroom Classroom Boardroom
Speaker:
More time to prepare
Use of visual imagery
Lecture with no questions
Speaker:
Less time to prepare
Bullet points and details
Discussion and questions
Audience:
Easily distracted
Mixed levels of expertise
Listening, not reading
Audience:
Motivated to listen
Reading slides for details
Highly interactive

Gather Requirements – Why? What is the Goal?
Why? Speaker’s Goal Audience’s Goal Transfer
Inform Raise awareness,
Status Report
Learn something new,
Be better informed
Knowledge
Persuade Agree to buy your
product or service
Make smarter
purchase decision
Enthusiasm
Warn Prevent and/or prepare
for specific scenario
Mitigate Risk,
Identify opportunity
Emotion
Train Teach audience how to
do something
Get certification, job,
or promotion
Skills
Survey Initiate conversation,
Learn from audience
Influence product
future design/features
Insight

Gather Requirements – Who is the Audience?
The Audience cloud be:
Boardroom
• Single Client or Executive
Classroom
• System Administrators
Ballroom
• Existing and Prospective Clients
• IT Analysts / Consultants
• Sellers and Business Partners
Three Affirmations:
“This audience believes I am the
expert.“
"They don't know what I'm going
to say.“
"They want me to succeed.“

Gather Requirements – How Long?
How long you have will determine
what you say and how you say it
No less than 15 seconds per slide
No more than 3 minutes per slide
Tony’s Rule-of-Thumb
Aim for 36 slides per hour:
• 15 minutes 9 slides

Gather Requirements – Standard 4:3 versus Widescreen 16:9 ?

Agenda

Research all aspects of your presentation
SCIPAB Research areas
S – Situation, Setting, Status Quo Details on current status/setting, statistics, facts about audience
C – Complication or Challenge Details on the challenge or complication, what factors made it worse,
more difficult to deal with, timing, resource shortages
I – Implication What are the business implications, technical implications, financial
costs, risk to reputation, loss of skilled employees
P – Position or Proposal What do you and your company feel should be the right thing to do,
what assumptions are being made, what future direction are you
betting on
A – Action Call for Action -- What should the audience do? Make sure you have all
the answers, how to order product or service, who to contact for more
B – Benefit The benefits to the audience for taking this action, client reference
examples, case studies, IT Analyst reports

Research Pronunciations of Acronyms and Initialisms
Acronyms are pronounced as
words
• ACID, ASCII, ASIC, AWK, BIOS,
BSAM, CAD/CAM, CIFS, COBOL,
DOS, EBCDIC, ESCON, FICON, FIFO,
FOSS, FUD, HARD, HBA, ITIL, JBOD,
JSON, LAMP, LUN, MIPS, OASIS,
PEP, RACF, RADAR, RDBMS, RHEL,
ROBO, SLES, SCSI, SCUBA, SED,
SQL
Initialisms are pronounced
letter-by-letter
• AI, API, BYOD, CD, CICS, CPU, CSP,
DBCS, DVD, EOL/EOS, ESS, ETL,
FPGA, FTP, GPU, HTTP, IFL, IMS,
IPL, ISP, JDBC, JFS, KVM, LPM,
MSP, MTBF, NTFS, ODBC, PCIe,
PHP, SMB, SQL
Watch YouTube videos or listen to podcasts
to hear how industry terms are pronounced

Research – Watch the Experts

Update your PowerPoint Slide Deck!
• Move general concepts
and pictures to the left,
words and technical
details to the right
• Remove slide
transitions, animation
and builds
• Hide or re-order slides
• Verify and update to
the latest information

Why Use PowerPoint at all?
Without PowerPoint
• Memorize entire presentation
• This is how stories were
passed from one generation to
the next, hundreds of years
ago
• Hand gestures and box full of
props as only source of visual
aids
With PowerPoint
• No need to memorize entire
presentation
• Your deck is not a
teleprompter, but can serve as
a cheat sheet
• Hand gestures and props
complement what you are
presenting on screen

Rehearse – Practice Out Loud
• Do not present in front
of a mirror or your
family!
• Record yourself (audio
or video) and watch the
recording yourself
afterwards

Rehearse – The Yellow Legal Pad Method
The Water Cycle
14
Condensation
Precipitation
Evaporation

Rehearse – Use a Remote Control
• Invest in a remote
control to advance your
PowerPoint slides
• Rehearse with it to get
familiar to its function

Vary the Speed and Volume
Remember the pause button

Agenda
3. Opening – first 7 minutes
4. The Middle

2019 IBM Systems Technical University 22 © Copyright IBM Corporation 2019

2019 IBM Systems Technical University 23 © Copyright IBM Corporation 2019

• Avoid the mistake of trying to
make no mistakes
• Your response to a mistake
defines the audience’s response
• Only memorize the first 5-7
minutes of your presentation
We all make mistakes

Using Humor
• Humor when a glitch occurs
• Understatement and exaggeration
• Collect funny stories
• Cartoons

Come Prepared – Electrical and Projector Connections
• Don’t run your presentation
laptop off your battery!
• Have adapters for different
countries
• Have adapter for HDMI, VGA
and Mini DV connections

What you need to start your presentation
Laptop
—Fully charged and plugged into
electricity
—Connected to Audio/Visual equipment
—PowerPoint application running and
your deck loaded to Title page
Remote control
—Turned on, batteries charged
Digital Clock
—Apps on SmartPhone available
Something to drink
—Avoid alcoholic, caffeinated or
carbonated beverages
—Room temperature water or decaf
coffee

No Laser Pointer!
• Some remote
controls have
laser pointers
• Only valid use is to
check if batteries
are dead
• Instead, use
words like “On
your lower right…”

Agenda

• When to take questions?
• Always repeat the question!
• Never end the presentation with
questions
• Trouble-making questions
Handling Questions

“I think I understand what you are
trying to say here. It’s not an easy
topic. Not everyone is able to
succinctly describe the challenges,
and you did your best. Good try.”
The Underminer

“Hi, I’m Steve from accounting. Nice to
see everyone. And great presentation by
the way. I really enjoyed it. And I’m not
usually a PPT guy, you know, since I’m a
Mac guy. But you were able to keep me
absorbed for the past 15 minutes.
Anyway, I have a question……”
The Self-promoter

“On slide 13, on the second table, sixth
column across, twelfth row down, you
seemed to be missing a decimal point.
Was that intentional?“
The Critic

The Left Fielder
“I noticed that you didn’t talk about
the latest findings from North America
regarding the rising consumer
demand of the post 90’s generation.
Could you share your thoughts?”

“Actually, I have three questions.
OK. My first question is also in
two parts……”
The Bombardier

Like Pouring Wine
You are the host of your cocktail party
• Focus on those drinking the wine
• Disregard those not drinking

Agenda
3. Opening – first 7 minutes
4. The Middle

Closing – Landing on your feet
End on time
• 50-60 minutes for an
hour-long presentation
• Too early or overtime – BAD
Leave them with the message you
want them to take away
• Recap your presentation
• Offer some final thoughts
• Call for Action

Final Thoughts
“There are two types of speakers: those
that are nervous and those that are liars.”
-- Mark Twain
“They may forget what you said, but they
will never forget how you made them
feel.”
-- Carl W. Buechner
"One of the greatest discoveries a person
makes it to find they can do what they
were afraid they couldn't do"
-- Tom Ford

Thank you!
Please complete the Session
Evaluation!
Speaker: Tony Pearson

About the Speaker
42
Tony Pearson is a Master Inventor and Senior Management Consultant and Content Manager for the IBM
Systems Technical University events. Tony joined IBM Corporation in 1986 in Tucson, Arizona, USA, and
has lived there ever since. In his current role, Tony presents briefings on storage topics covering the
entire IBM Storage product line, IBM Spectrum Storage software products, and topics related to Cloud
Computing, Analytics and Cognitive Solutions. He interacts with clients, speaks at conferences and
events, and leads client workshops to help clients with strategic planning for IBM’s integrated set of
storage management software, hardware, and virtualization solutions.
Tony writes the “Inside System Storage” blog, which is read by thousands of clients, IBM sales reps and
IBM Business Partners every week. This blog was rated one of the top 10 blogs for the IT storage
industry by “Networking World” magazine, and #1 most read IBM blog on IBM’s developerWorks. The
blog has been published in series of books, Inside System Storage: Volume I through V.
Over the past years, Tony has worked in development, marketing and consulting for various storage
hardware and software products. Tony has a Bachelor of Science degree in Software Engineering, and a
Master of Science degree in Electrical Engineering, both from the University of Arizona. Tony is an
inventor or co-inventor of 19 patents in the field of IBM Systems and electronic data storage.
9000 S. Rita Road
Bldg 9032 Floor 1
Tucson, AZ 85744
+1 520-799-4309 (Office)
tpearson@us.ibm.com
Tony Pearson
Master Inventor
Senior Management
Consultant, IBM Systems
La Services
IBM Storage
© Copyright IBM Corporation 2019

My Social Media Presence
43
Blog*:
ibm.co/Pearson
LinkedIn:
https://www.linkedin.com/in/az990tony
Books:
www.lulu.com/spotlight/990_tony
IBM Expert Network on Slideshare:
www.slideshare.net/az990tony
Twitter:
twitter.com/az990tony
Facebook:
www.facebook.com/tony.pearson.16121
Instagram:
www.instagram.com/az990tony/
Email:
tpearson@us.ibm.com
* Not a typo. This is short URL for https://www.ibm.com/developerworks/mydeveloperworks/blogs/InsideSystemStorage/

This presentation uses the IBM Plex™ font
IBM Plex™ is our new typeface. It’s global, it’s versatile and it’s
distinctly IBM.
IBM Plex
Sans
The IBM company is freeing itself from the cold, modernist cliché
and replacing Helvetica with a new corporate typeface. Also
replaces Arial, Calibri, Lucida Grande, Trebuchet, etc.
IBM Plex
Mono
A little something for developers. Replaces
Courier New, Letter Gothic, Lucida Console, etc.
IBM Plex
Serif
A hybrid of the third kind (combining the best of Plex, Bodoni,
and Janson into a contemporary serif). Replaces Cambria,
Garamond, Lucida Bright, Times New Roman, etc.
IBM Plex is freely available as TrueType and OpenType at: https://github.com/IBM/plex/releases

Recommended Reading
Slide:ology
• The art and science of creating great
presentations, Nancy Duarte
Resonate
• Present visual stories that transform audiences,
Nancy Duarte
Presentation Zen
• Simple ideas on presentation design and
delivery, Garr Reynolds
Presentation Zen, Design
• Simple design principles and techniques to
enhance your presentations, Garr Reynolds
Presentation Skills 201
• How to take it to a next level as a confident,
engaging presenter, William R. Steele
Beyond Bullet Points
• Using Microsoft PowerPoint to create
presentations that inform, motivate and inspire,
Cliff Atkinson
Why Most PowerPoint Presentations Suck
• And wow you can make them better, Rick
Altman
The Presentation Secrets of Steve Jobs
• How to be insanely great in front of any
audience, Carmine Gallo
Show Me the Numbers
• Designing tables and graphs to enlighten
Stephen Few
The Naked Presenter
• Delivering Powerful Presentations with or
without slides, Garr Reynolds

Recommended Reading
The Non-Designer’s Design Book
• Design and typographic Principles for the Visual
Novice, Robin Williams
The Non-Designer’s Presentation Book
• Principles for Effective Presentation Design,
Robin Williams
Lead with a Story
• A Guide to Crafting business Narratives that
Captivate, Convince, and Inspire,Paul Smith
Advanced Presentations by Design
• Creating Communications That Drives Action,
Andrew Abela, Ph.D
Presentations in Action
• 80 Memorable Presentation Lessons from the
Masters, Jerry Weissman
Presenting to Win
• The Art of Telling Your Story, Jerry Weissman
Speaking PowerPoint
• The new language of business, Bruce R. Gabrielle
Say it with Charts
• The executive’s guide to visual communication,
Gene Zelazny
Say it with Presentations
• How to Design and Deliver Successful business
Presentations, Gene Zelazny
Building PowerPoint Templates
• Step by step with the experts, Echo Swinford
and Julie Terberg
Visual Thinking
• Rudolf Arnheim

Recommended Reading
The Exceptional Presenter Goes Virtual
• Take command of your message, create an in-
person experience and captivate any remote
audience , Timothy J. Koegel
The Springboard
• How storytelling ignites action in knowledge-era
organization, Stephen Denning
How to Deliver a TED Talk
• Secretes of the world’s most inspiring
presentations, Jeremey Donovan
The Story Factor
• Inspiration, influence and persuasion through
the art of story telling, Jeremey Donovan
Confessions of a Public Speaker
• Scott Berkun
Improving Your Storytelling
• Beyond the basics for all who tell stories in work
or play, Doug Lipman
Beautiful Evidence
• Edward Tufte
Envisioning Information
• Edward Tufte
Paid to Speak
• Best practices for building a successful speaking
business, Brian Tracy
The Art of Explanation
• Making your ideas, products, and services easier
to understand, Lee Lefever
Made to Stick
• Chip Heath & Dan Heath

G108276 public-speaking-lagos-v1905b

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