1. A Project On:- BURBERRY A PUBLIc
COMPANY
Mrs. Pooja Saxena !!
Ayush Rastogi !!
Ayush Rastogi.

2. INTRODUCTION
My Self Ayush Rastogi
From Class 11th Commerce
In Session 2013 to 2014..
My Project is About A BURBERRY public company
!! This Projected is presented By me to Mrs. Pooja Saxena !!

3. Burberry..
is a British luxury fashion house, distributing clothing, fashion
accessories, fragrances and cosmetics. Its distinctive tartanpattern has become one of its
most widely copied trademarks. Burberry is most famous for its trench coat, which was
designed by founder Thomas Burberry. The company has branded stores and franchises
around the world and also sells through concessions in third-party stores. Queen Elizabeth
II and the Prince of Wales have granted the company Royal Warrants. The Chief Creative
Officer is Christopher Bailey. The company is listed on the London Stock Exchange and is a
constituent of the FTSE 100 Index.
According to a 2013 report by Interbrands, Burberry was the 77th most valuable brand in
the world that year.

4. I would like to express my special thanks of gratitude to my teacher
Mrs. Pooja Saxena as well as our principal to gave me the golden
opportunity to do this wonderful project on the topic BURBERRY A
Public Company, which also helped me in doing a lot of Research and i
came to know about so many new things I am really thankful to them.
Secondly i would also like to thank my parents and my 2 friends who
helped me a lot in finalizing this project within the limited time frame
Thank ( Shubham & )
Thank to www. Google. Com
Thank to www. Wikipedia. Com
Thank to www. Yahoo.Answers.Com
Thank to Microsoft Office !!

8. Brand.
Founded in 1856, Burberry today remains quintessentially British, with outerwear at its core.
Digital luxury positioning and the optimisation across innovative mediums of the trench coat, trademark check and
Prorsum knight heritage icons make the brand purer, more compelling and more relevant globally, across genders and
generations.
Company Overview.
Burberry is a distinctive luxury brand with international recognition and broad appeal. They design, source,
manufacture and distribute high-quality apparel and accessories. Among their innovations was the invention of
gabardine, the world's first weatherproof and breathable fabric, and the footballer's pattern of choice - the
Burberry check.
Sales are strong in Europe, North America, Asia and the Middle East through 151 retail locations. Wholesale
customers include leading and prestige department stores, specialty retailers and franchise partners. In 2003/04,
the total retail value of products sold globally under the Burberry brand was approximately £2.5 billion.

9. Business.
Disciplined execution, constant evolution and balance across channels, regions and products
underpin the management of the business.
Innovative product design, digital marketing initiatives and dynamic retail strategies drive
consistent performance.
Company Strategy.
The Burberry strategy: nurture and evolve the Burberry brand; continue to develop and expand the
product portfolio; expand the directly operated store network; selectively build wholesale
distribution; support growth in Japan; and enhance operational capabilities.

10. Culture.
A closely connected, creative thinking culture encourages
cross-functional
collaboration, intuition and a meritocratic ethos.
United by open communication and a pure brand vision, and
inspired by the company’s core values – Protect, Explore and
Inspire – compassionate global teams give back to their
communities through the Burberry Foundation and socially
responsible initiatives.

12. 1856
The brand is founded by 21-year old
dressmaker Thomas Burberry.
1891
The company moves into its first London store,
30 Haymarket.
1897
Explorer Major F.G. Jackson, famed for
mapping parts of the Arctic Circle, wearing
Burberry.
1909
Opening of the Burberry store in Paris at 8
Boulevard Malesherbes.
1911
Roald Amundsen and his team become the first
people to reach the South Pole. Burberry
supplied their clothes and tents.
1912
The Tielocken coat is patented. The predecessor to the trench coat, it
proves popular among officers during WWI. The coat closes with a single
strap and buckle fastening and only features a button at the collar.

13. 1912
The Burberry Gabardine tent from Robert Scott's
attempt to reach the South Pole.
1913
Burberry moves to a larger London premises.
Designed by the architect Walter Cave in 1911,
1914 the store opens at 18-21 Haymarket in 1913.
Signed photograph of Ernest Shackelton
wearing Burberry. Taken in Argentina as he
prepares his team for the Imperial Trans-
Antarctic Expedition.
1915
Sir Ernest Shackleton wearing Burberry
Gabardine in Antarctica.
circa 1917
Burberry gabardine ski suit.
circa 1918
Burberry Motorbike jacket.
1919
Captain John Alcock and Lieutenant Arthur
Whitten Brown in Burberry aviator suits. They
pilot their plane in an exposed cockpit, and
complete the first non-stop transatlantic flight
in 72 hours. Photo courtesy of Vickers.

14. 1920s
Ladies green wool gabardine ski suit from the
1920s.
1926
Advertisement in the British Daily
News. Burberry greatcoats are made
regulation for officers from the
King's household and the Guards.
1933
The Equestrian Knight logo was trademarked in
1901.
1947
A Burberry trench coat

15. 1953
Burberry outerwear advertising campaign, set in London's Pall Mall.
1960
Burberry menswear cotton coat, known as the 'Commander II'.
1964
The British women's Olympic team in their Burberry uniforms, before
a visit to Buckingham Palace.
1967
The Paris store reopens following renovation.
1968
Burberry outerwear advertising campaign, shot at London's newly
opened Hayward Gallery.
1970
Brenda Capwell, the winner of the
1970 'Miss Burberry' competition
poses in London's Trafalgar Square
with three other models, all wearing
Burberry.

16. 1973
The Burberry Spring/Summer 1974 campaign.
1978
The Burberry 1978 campaign, shot by Lord
Lichfield
1992
Womenswear Burberry trench coat
1999
The Burberry
Autumn/Winter
1999 Campaign
featuring British
model Kate Moss,
photographed by
Mario Testino.
2004
The Burberry Autumn/Winter 2004 Campaign
featuring British model Lily Donaldson,
photographed by Mario Testino.
2005
The Burberry Autumn/Winter 2005 Campaign
featuring British model Kate Moss,
photographed by Mario Testino.
2006
The Burberry
Spring/Summer 2006
Campaign featuring model
Gemma Ward,
photographed by Mario
Testino.
2006
Celebrating 150 years of Burberry at the
womenswear Autumn/Winter 2006
womenswear show in Milan.

17. 2007
The Burberry Spring/Summer 2007 Campaign featuring British models Georgia Frost, Stella
Tenant, Kate Moss and Lily Donaldson, photographed by Mario Testino
2008
The Burberry Spring/Summer 2008 Campaign featuring
British models Jack Bevan, Alex Pettyfer, Eddie Redmayne,
Laura Fraser, Agyness Deyn, Merlin Ferry, Will Cameron,
Martin Tomlinson, Edie Campbell, Lily Donaldson, Liam
Wade, Coco Sumner and Josh Beech, photographed by
Mario Testino.
2009
The new Burberry global headquarters opens at
Horseferry House in London.
2009
The American Burberry headquarters opens at
444 Madison Avenue in New York City.

18. 2013
Romeo Beckham with Burberry Chief Creative Officer
Christopher Bailey, backstage at the Spring/Summer 2013
campaign.
2012
The Burberry Spring/Summer 2012 Campaign
featuring British actor Eddie Redmayne and
British model Cara Delevingne, photographed
by Mario Testino.
2011
The Burberry Autumn/Winter 2011 Campaign
featuring British actors Sam Claflin and Callum
Turner, British actress Felicity Jones, British
models Amber Anderson, Edie Campbell, Jake
Cooper, Cara Delevingne, Jourdan Dunn, Johnny
George, Thomas Penfound, Milly Simmonds and
Molly Smith and British musicians Rob Pryor and
Matthew Whitehouse, photographed by Mario
Testino.
2010
The Burberry Spring/Summer 2010 Campaign featuring British
singer George Craig and British actress Emma Watson,
photographed by Mario Testino.

19. PRESS RELEASES
Date Title
17.04.2013 Second Half Trading Update
15.01.2013
Third Quarter Trading Update and Interim
Management Statement
07.11.2012 Interim Results
11.10.2012 First Half Trading Update
11.09.2012 Second Quarter Retail Sales
11.07.2012
First Quarter Trading Update and Interim
Management Statement
23.05.2012 2011/12 Preliminary Results
17.04.2012 Second Half Trading Update
17.01.2012
Third Quarter Trading Update and Interim
Management Statement
FINANCIAL NEWS..!!

20. CORPORATE NEWS !!..!!
Date Title
15.10.2013 Board Change
13.09.2013
Burberry Uses iPhone 5s to Capture Spring /
Summer 2014 Runway Show
03.09.2013 Burberry launches Brit Rhythm Mens Fragrance
08.08.2013
Burberry promotes Pascal Perrier to Chief
Executive Officer, Asia Pacific and Andrew Maag
to Chief Executive Officer, Europe, Middle East,
India and Africa
01.07.2013 Burberry Autumn/Winter 2013 Campaign
18.06.2013
Burberry Prorsum Menswear Spring/Summer
2014
12.06.2013 Burberry Kisses

21. MEDIA LIBRARY !!! ...

24. Sir John Peace
(Chairman)
Angela Ahrendts
(Chief Executive Officer)
Carol Fairweather
(Chief Financial Office)
John Smith
(Chief Operating Officer)
Philip Bowman
(Senior Independent Director)
Ian Carter
(Non-Executive Director)

25. Stephanie George
(Non-Executive Director)
David Tyler
(Non-Executive Director)
Matthew Key
(Non-Executive Director)

26. LAST TRADE
Price GBP
15.00
Change GBP
-100.
Change %
-0.66
TODAY'S TRADING
Volume
873,514
High price GBP
15.11
Low price GBP
14.96
YEAR-TO-DATE TRADING
High price GBP
15.37
Low price GBP
14.07
SHARE ANALYSIS

27. FINANCIAL CALENDAR.. //
Date Event
16.04.2014 Second half trading update
05.2014 Preliminary results
02.07.2014 Ex-dividend date*
04.07.2014 Dividend record date*
07.2014 Annual General Meeting
31.07.2014 Final dividend payment date*
10.2014 First half trading update
11.2014 Interim results
12.2014 Ex-dividend date
12.2014 Dividend record date
01.2015 Third quarter trading update and IMS

28. Dividend Amount Record date Payment date
Interim 2014 8.8p 27.12.2013 24.01.2014
Final 2013 21.0p 05.07.2013 01.08.2013
Interim 2013 8.0p 21.12.2012 25.01.2013
Final 2012 18.0p 06.07.2012 02.08.2012
Interim 2012 7.0p 30.12.2011 27.01.2012
Final 2011 15.0p 08.07.2011 04.08.2011
Interim 2011 5.0p 31.12.2010 28.01.2011
Final 2010 10.5p 09.09.2010 05.09.2010
Interim 2010 3.5p 08.01.2010 04.02.2010
Final 2009 8.65p 03.07.2009 30.07.2009
Interim 2009 3.35p 05.01.2009 29.01.2009
Final 2008 8.65p 04.07.2008 31.07.2008
Interim 2008 3.35p 04.01.2008 31.01.2008
Final 2007 7.625p 06.07.2007 02.08.2007
Interim 2007 2.875p 05.01.2007 01.02.2007
The Company encourages shareholders to have their dividends paid directly into their bank account. This
payment method is quicker and more convenient and means that cleared funds are available on the
dividend payment date. It also avoids the cost and inconvenience of lost, stolen, spoiled or out of date
cheques.
If you currently receive your dividends via cheque and would like them paid directly into your bank
account instead, please contact our Registrars.
Dividend Reinvestment (DRIP)
Burberry offers a DRIP which enables shareholders to use their cash dividends to buy further shares in the
Company. Full details on the DRIP, including an application form, can be obtained from the Registrars.

29. Burberry Beyond..
Burberry Beyond encompasses all activities relating to Burberry’s commitment to driving positive social,
cultural and environmental impact globally, underpinned by three pillars: Burberry Impact, Burberry Engage
and Burberry Invest.
BURBERRY
IMPACT
Leveraging our creative thinking culture
to inspire
sustainable action.
BURBERRY
ENGAGE
Hamessing the passions and talents
of Burberry associates
BURBERRY
INVEST
Supporting and inspiring the next
generation of creative thinkers

30. GREAT BRAND, GREAT COMPANY
Burberry believes that to be a great brand, it must also be a great
company !!.
Burberry constantly leverages the energy of its creative thinking culture for positive change, from its
own organisation, to its business partnerships, wider community engagement and societal and
environmental impact.
Commitment to its extended global community is at the heart of the Burberry core values: to Protect,
Explore and Inspire, and the business strives to evolve its practices in line with these principles.

31. BURBERRY FOUNDATION
Established in 2008, the Burberry Foundation is a philanthropic
organisation dedicated to helping young people realise their
dreams and potential through the power of their creativity.
Through the generous donations of Burberry, its employees and customers, the Foundation
works to help young people gain confidence, build connections in their communities, and
grasp opportunities to succeed.
We accomplish these goals by granting financial support and combining that with the
knowledge, creativity and dedication of Burberry employees. A key extension of the tradition
of philanthropy at the company, the Burberry Foundation provides a strategic platform for
Burberry’s engagement in community initiatives and builds charitable giving in key regions
where the majority of Burberry employees live and work.

32. WORKING AT BURBERRY
With its 150 year heritage, Burberry is among
the world's most recognised luxury brands
“The brand's democratic positioning allows the company to operate in retail and
wholesale channels across the globe. Our teams design, market and sell a broad range of
luxury women's and men's apparel and accessory products, including the iconic trench
coat. As a FTSE 100 company, Burberry attracts talented employees from many nations
and diverse backgrounds. Alongside our brand, Burberry's entrepreneurial team is its
key asset.”

33. How We Work
The Burberry Foundation invests in select charities focused on supporting young
people in the key cities in the regions where the majority of Burberry employees
live and work. The Foundation facilitates and encourages Burberry employees to
participate in volunteer roles with our charity partners, and also makes in-kind
donations, often merchandise donated by Burberry, as and when appropriate.
Because of our long-term commitments to charity partners, and the
Foundation's tendency to proactively seek projects for funding, we do not
accept unsolicited requests for support; however, we are always interested in
hearing about innovative programmes that fit within our funding priorities and
empower the creative spirit in young people.

34. Burberry Group plc
Registered office:
Horseferry House,
Horseferry Road,
London SW1P 2AW
Registered in England and Wales
Registered Number: 03458224
Switchboard
Tel: +44 (0)20 3367 3000
email: careers@burberry.com
web: burberrycareers.com
Investor Relations
email: investor.relations@burberry.com
Tel: +44 (0)20 3367 3524
Media
Brunswick Group LLP
Tel: +44 (0)20 7404 5959
Online Store
web: Burberry.com
Registrars
View Registrar details
Company Secretary
email: co.sec@burberry.com
Corporate Responsibility
email: corporate.responsibility@burberry.com
Human Resources and Careers

35. From
Ayush (Artees.)