Alexandra Frith

Director of Marketing

Technology / Software / Internet

Alexandra Frith is passionate about establishing remarkable brands and creating enduring customer experiences. She believes in innovation, creativity and retail without borders. By virtue of her work as Director of Marketing for Retail Pro International, Alexandra pursues the fulfillment of this philosophy daily, and spreads the vision via numerous international projects she curates across the Americas, EMEA and Asia. With expertise in brand value creation and transformations, Alexandra has an extensive track record in originating creative strategic solutions to build market relevancy and position businesses for growth.