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BRANDWITZ’14
TEAMS
ROUND ONE
TEAMS
PROCEED TO ROUND
TWO
TEAMS
ROUND TWO
TEAMS
ROUND THREE
TEAMS
PROCEED TO ROUND
THREE
TEAM
CHAMPION
TEAMS
PROCEED TO GRAND
FINALE
TEAMS
GRAND FINALE
48 24
24 12
12
4 1
4
30UNIVERSITIES
4
2.75lac
ROUNDS
TOTAL PRIZE
MONEY
48TEAMS
ROUND
1
CASE
COMPETITION
ROUND
2
ROUND
3
GRAND
FINALE
PRODUCT
BRANDING
PRACTICAL
BRANDING
IDEA
PROMOTING
1EPIC BATTLE
Different short cases on
international branding
8 Groups
(5-6 teams each)
Case Competition on
International Brands
10 minutes Q/A session
by the judges
15 minutes to
present their case
60 minutes to solve the case
and prepare a PowerPoint
presentation
CASE
CRACKING
Round 1
6 groups (Top 2 qualifies)
24 hours to prepare the presentation
12 minutes to present followed by
8 minutes Q/A session
Product/Service
Branding Competition
1
2
3
5
4
Product branding through practical
implication of different promotional tools
One week to prepare a IMC and
execute
Defending the whole-day action plan
in the evening before the judges
15 minutes to present followed
by 8 minutes Q/A session
Top team from each group will
qualify to the next round
PRACTICAL
MARKETING ROUND
(THE CARNIVAL)
15 minutes for presentation
followed by a 5 minutes Q/A
session
One week to prepare a
comprehensive IMC
IMC will contain
promotional materials,
budgets and other materials
of the branding strategy
Prize giving ceremony and
Gala dinner
GRAND
FINALE
Round 2
Round 3
Round 4
www.facebook.com/brandwitz Organized by:
01717914800
1st2nd
3rd
1,50,000
75,000
50,000
Prize money
FORM A TEAM OF
4 MEMBERS
SELECT A TEAM
NAME
EMAIL DETAILS TO:
communication.club
@iba-du.edu
YOU’LL GET
FURTHER
INSTRUCTIONS
registrationDETAILS:
• TEAM NAME
• UNIVERSITY NAME
• MEMBERS’ NAME
• CONTACT NUMBER
• EMAIL ID

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Brandwitz'14 - Biggest Branding Competition of the Country (Infographics)

  • 1. BRANDWITZ’14 TEAMS ROUND ONE TEAMS PROCEED TO ROUND TWO TEAMS ROUND TWO TEAMS ROUND THREE TEAMS PROCEED TO ROUND THREE TEAM CHAMPION TEAMS PROCEED TO GRAND FINALE TEAMS GRAND FINALE 48 24 24 12 12 4 1 4 30UNIVERSITIES 4 2.75lac ROUNDS TOTAL PRIZE MONEY 48TEAMS ROUND 1 CASE COMPETITION ROUND 2 ROUND 3 GRAND FINALE PRODUCT BRANDING PRACTICAL BRANDING IDEA PROMOTING 1EPIC BATTLE Different short cases on international branding 8 Groups (5-6 teams each) Case Competition on International Brands 10 minutes Q/A session by the judges 15 minutes to present their case 60 minutes to solve the case and prepare a PowerPoint presentation CASE CRACKING Round 1 6 groups (Top 2 qualifies) 24 hours to prepare the presentation 12 minutes to present followed by 8 minutes Q/A session Product/Service Branding Competition 1 2 3 5 4 Product branding through practical implication of different promotional tools One week to prepare a IMC and execute Defending the whole-day action plan in the evening before the judges 15 minutes to present followed by 8 minutes Q/A session Top team from each group will qualify to the next round PRACTICAL MARKETING ROUND (THE CARNIVAL) 15 minutes for presentation followed by a 5 minutes Q/A session One week to prepare a comprehensive IMC IMC will contain promotional materials, budgets and other materials of the branding strategy Prize giving ceremony and Gala dinner GRAND FINALE Round 2 Round 3 Round 4 www.facebook.com/brandwitz Organized by: 01717914800 1st2nd 3rd 1,50,000 75,000 50,000 Prize money FORM A TEAM OF 4 MEMBERS SELECT A TEAM NAME EMAIL DETAILS TO: communication.club @iba-du.edu YOU’LL GET FURTHER INSTRUCTIONS registrationDETAILS: • TEAM NAME • UNIVERSITY NAME • MEMBERS’ NAME • CONTACT NUMBER • EMAIL ID