Presented at Geneva Summit October 2008

1. Ayelet Baron Cisco Leadership Fellow, NetHope Director, Business Development, Emerging Markets, Cisco Http://twitter.com/ayeletb October 2008 Social Networking

2. Social media is people sharing information, having conversations and connecting online

3. 11,200,000+ articles

5. 55% Uploaded photos

6. 200,000,000 blogs 73% of active online users have read a blog 45% have started their own blog Universal McCann Comparative Study on Social Media Trends April 2008

7. Twitter (microblogging): users publish update under 140-character limit 1,000,000 users per month 200,000 users posting about 3 million messages per day

8. 57% Joined a social networking site

9. Creating Unique Global Insight 29 markets 17,000 respondents Social Media adoption over time (waves 1 – 3) Global Average. Source: Universal McCann Social Media Tracker Power to the People Australia China Singapore Philippines Taiwan South Korea USA Mexico Brazil Japan India Pakistan Hong Kong Canada Turkey UK Denmark Greece Russia Romania France Spain Italy Germany Poland Czech Republic Hungary Netherlands Switzerland Austria

10. Continual Rise of Social Media: Content Creation Is Mainstream Social Media adoption over time (waves 1 – 3) Global Average. Source: Universal McCann Social Media Tracker Power to the People NetHope - Collaborating for Results

11. Influence Revolution PRE MEDIA AGE Talk face to face Talk to shop worker Government, monarchy, religious institutions dictate the agenda MASS MEDIA AGE Consult a professional Readers letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call Professional media dictate SOCIAL MEDIA AGE Personal blog Social network page Widgets Photo sharing site Chat rooms Message boards Video sharing site Comments on blogs Comments on websites Viral emails Wish lists Ratings on retail sites Reviews on retail sites Auction websites Social Bookmarking Chat room Price comparison sites Social shopping sites Consult a professional Readers Letters Phone in; TV / Radio Talk to shop worker Talk face to face Phone call SMS Email Instant Messenger Consumers dictate

12. Emerging Markets Lead The Super Influencers Super Influencers by country, share of active users

13. The Power of Social Networking

14. Imagine the Base of the Pyramid Using Social Networks

16. What Not to Do

17. University of Mary Washington Faculty Academy 2007 CogLogDog Blog 2007

20. Twitter is a Bridge for Online Networking But it works best if you’re referenceable in the Social Media Blog You need more than 140 characters Tweets to fully describe and market yourself

25. The Power of Collaboration

26. There are so many ways to give back by using social media tools – sharing information, having a conversation and creating a network

28. Beth Kanter Raised $200,000

35. The Power of Social Networking at Cisco

37. And its All Happening Now! Technology Mobility Content Business Organizations Are Facing Tremendous Challenges Enterprise Organization

38. Enterprises Challenged to Keep Pace Users Taking Matters into Their Own Hands Office Technology Organization Employee

39. The Role of IT: Synchronization Chaos Lead and Win Lead and Win Embrace or Fail Embrace or Fail Control Control Chaos Chaos

40. The Communication & Collaboration Story Web 2.0 Workforce Experience Goal is to drive productivity, growth and innovation Communicate more effectively and efficiently Collaborate Internally and externally Learn from all the right people, resources, and content at the right time Connect

41. Essential Elements of the Cisco Workforce Experience Web 2.0 Workforce Experience Result is an integrated, personalized, relevant workspace Web 2.0 Tools & Technologies Blogs RSS Wikis Content & Workforce Data Search Content Workforce Data ID Mgmt Cisco Technology TelePresence UC & Meeting Place Applications & Services HR Apps - Sample Services - Pricing Employee Directory

43. So What Does All This Mean? NetHope - Collaborating for Results

44. Publishing Billions of Thoughts 15M REVIEWS 14 HOURS OF VIDEO UPLOADED EVERY MINUTE 6.6M PHOTOS UPLOADED EVERY DAY

47. The Tools Are Out There … It’s What We Do With Them

48. Getting Involved: Develop An Online Presence and Identity Using Multiple Tools Immerse yourself in conversations with your community Interact with active communities online Create dialogues and exchanges – enable, inspire and engage Be open, authentic and people driven NetHope - Collaborating for Results

50. "In 2008, if you're not on a social networking site, you're not on the Internet." Interactive Advertising Bureau Platform Status Report, April 2008