Join the Salesforce Admin team as they introduce the new AwesomeAdmin Superheroes, thank the Salesforce Community, give you some amazing numbers around the work that Admins are doing as well challenge you to be an Awesome Admin. 2014 is the Year of the Admin I can’t say enough how excited we are for this moment. This is truly the year of the Admin. None of the successes we have highlighted at Dreamforce would be possible without admins. YOU are the true innovators of Salesforce. YOU are the people who make magic happen. The technology that is being delivered will help you be awesome at your job, deliver real business value and drive your career to new heights. Being a Salesforce Admin is something to be very proud of. 2,000,000+ Did you know that there are over 2,000,000 Salesforce admins? Salesforce admins are a unique class of people who are delivering business value - and you don’t even have to know how to code to do it. We talk about revolutions and technology disruptions here at Salesforce. I’m here to let you in on one of the best kept secrets - Admins are truly disruptors in the technology space. YOU bring innovation to life. We all listened to Marc’s keynote yesterday - and we saw amazing stories from amazing brands of Coca-Cola, Honeywell and GE Capital. The people who turn those visions and innovations into reality are all sitting here in this room. And there are thousands of new innovations in the making. YOU deliver value in many ways. Salesforce Admins are the true and unsung Superheroes for so much of their companies successes. Behind every dollar of ROI of a Salesforce implementation, every hour of employee productivity saved, every eliminated headache from IT, and every valuable data driven business insight at all of these companies - there is a Salesforce Admin that made it all happen.

1. The Salesforce
Admin Keynote
Sarah Franklin
@swbjoyce
Mike Gerholdt
@mikegerholdt
Gillian Madill
@gmadill
LeeAnne Templeman
@leeandroid

2. Safe Harbor
Safe harbor statement under the Private Securities Litigation ReformAct of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of
the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
statements we make.All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service
availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future
operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of
our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service,
new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or
delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and
acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and
manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization
and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our
annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be
delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available.
Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

3. Sarah Franklin
Senior Director, Admin Marketing

4. 2014 is the year
of the salesforce admin!

5. 1,300,000
success community members

6. Salesforce Admins Bring Innovation to Life

7. Salesforce Admins Deliver Real Business Value
As of Aug 2014
Increase
Productivity
Take
Business
Mobile
Data
Driven
Decisions
Build
Custom
Apps
Giving Back
to the
Community

8. Salesforce Admins Deliver Real Business Value
As of Aug 2014
3,552,768 active
workflows
9,659,037 validation
rules
68,970,534 custom
fields

9. Salesforce Admins Make Users Happy

10. Salesforce Admin Digest
Tips & Tricks with a No Fluff Guarantee
Welcome to our new digest, packed full of useful tips, tricks and tutorials to
help you be a rockstar admin and a hero to your company
Put Salesforce1 to work for you.
Tip 1: Reduce Time to Update Opportunities
Use quick actions to reduce the amount of fields required for
frequent business events such as winning a deal or qualifying an
opportunity.
Contributed by Mary Scotton
Tip 2: Directly Link to Salesforce1 in Your
Emails
Customize your email templates so that your users are sent
straight into the Salesforce1 mobile app. They will love how easy
this is to use!
Contributed by Eanna Cunnane
Tip 3: Eliminate Emails and Paper for Road
Warriors
View, print, email, and even store files offline with Files & Groups
in Salesforce1. Your traveling sales reps and execs who use
external files will thank you!
Contributed by Jennifer Wobser
Salesforce1 for Admins
Webinar
Haven't started using the Salesforce1
Mobile App? Learn tips and tricks from
awesome admins Shannon Grimm,
Amanda Ream, and Jennifer Wobser.
Hosted by Mary Scotton, this hour will
kickstart your Salesforce1 Mobile App
success!
Date: 04/23/2014
Time: 10:00AM PT
Register for the Webinar
Admin
Workshops
Our Admin Marketing Mantra: Good Stuff, No Fluff
Admin
Content
Admin
Website
Join us at
buttonclickadmin.com

11. Everyone of YOU is a
Salesforce Superhero

13. Introducing the Salesforce
#awesomeAdmin Superheroes

14. Mike Gerholdt
Admin Evangelist

15. Harness Your
Salesforce Superhero Powers

16. Take
business
mobile

17. Salesforce1: Make it All Mobile, Instantly
Download from your favorite app store now
Windows
Phone Store
Google
Play
Apple
App Store
Instantly deploy
mobile apps.
Turn all of your existing
configurations into mobile apps
without code.

18. SalesforceA: Manage Salesforce from Anywhere
Download from your favorite app store now
Windows
Phone Store
Google
Play
Apple
App Store
Everything Needed
for Admins on the
Go.
Securely and easily manage
users, features and
permissions.

19. Demo

20. Increase
productivity
& Efficiency

21. Introducing: Lightning Process Builder
A Workflow Tool for Everyone
Efficiency Created
With Clicks.
Translate business
requirements into processes
without any code.
Business Logic
All in One Place.
Centralize all of your business
logic into one easy to find
location.

22. Demo

23. Master
data

24. Introducing: Salesforce De-Dupe
Keep your users
happy and your
data clean.
Prevent duplicate data entry
on accounts, leads
and contacts.

25. Demo

26. De-dupe party
tonight @ 4:30 PM
admin zone
moscone west
2nd floor

27. Superhero Spotlight

28. Salesforce.com Administrator
Business Systems Analyst
Salesforce Consultant
Dale Ziegler
Jennifer Wobser
Nick Lindberg

30. Salesforce.com Administrator
Business Systems Analyst
Salesforce Consultant
Dale Ziegler
Jennifer Wobser
Nick Lindberg

31. Sarah Franklin
Senior Director, Admin Marketing

32. Build
custom
apps

33. Introducing: Lightning App Builder
Design-time builder for enterprise apps
Extensible design-
time palette.
Create custom components, or
install partner components from
the AppExchange.
Build for any device.
Anyone can drag & drop
components within a rich design
interface, and render for any
device.

34. Demo

35. Mentor &
give back to
the community

36. Admins Connect on the Salesforce Success Community
Engage with a
vibrant community of
1.3M+ Admins.
Ask questions, get answers.
Post tips and tricks. Connect
with other users.
success.salesforce.com

37. Superhero Spotlight

38. Mariel Espinal
IT and Operations Associate

39. Cheryl Feldman
Business Systems Analyst

40. A job well done

41. Vicki DiSalvo
Vice President Sales & Marketing Technology

42. Go forth and be a
salesforce superhero

44. Device Family Without Screens

45. Certification Logos for “Speaker Intro Slides”
For salesforce.com
use only
Guides for logo placement

46. Admin Superhero
Spotlight